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Can the new generation of Mondeo make waves in the mid-size car market?

[Introduction: When it comes to mid-size cars, most consumers now first think of Volkswagen's Maiteng, Passat, and Japanese Camry, Accord and Tianlai models. As for Ford Mondeo, one of the masterpieces of the United States, the market performance in recent years has been more worrying; it should be known that the former Mondeo is also a hot model that is on a par with German and Japanese mid-size cars. But Mondeo has been slower to evolve over the years. Now, Ford has brought a new generation of Mondeo, this new model has begun a full pre-sale, so can the new generation of Mondeo make waves in the mid-size car market? 】

Written| by Cai Jialun and editor | Hezi

On March 18, 2022, the new generation of Ford Mondeo officially opened pre-sale, and a total of 4 models of new cars were launched, with a pre-sale range of 159,800-21.98 million yuan; at the same time, this new car will be officially launched at the Beijing Auto Show on April 21.

Eight years ago, Mondeo was nicknamed "Martin Jr." And Ford relied on Mondeo to kill all sides and firmly occupy the position of young people. But now, Ford's life in China is not good, and the market performance of the new Model Ford EVOS, which is highly expected, can also be surprising. So, can the new generation of Ford Mondeo continue the glory of the Mondeo car series?

Can the new generation of Mondeo make waves in the mid-size car market?

The design style is close to that of EVOS, and the length of the car is nearly 5 meters

As a new model, the new Mondeo is similar to the previous Ford EVOS in appearance and style, and adopts The latest generation of Ford China's design aesthetics, that is, the design concept of "potential energy aesthetics", which integrates "force" and "beauty" to create a fashionable and dynamic body posture. At the same time, the octagonal grille at the front face of the vehicle has been newly interpreted, the proportion is more exaggerated, the shape is more aggressive, and the integrated penetrating wind blade light strip runs across the front face, which strengthens the visual width of the vehicle and highlights the sense of power.

However, the rear of the new Mondeo is very short, which is not a very common design scheme for a medium-sized car, and the visual appearance is small; and the tail design is a bit cluttered, especially in the ordinary version, the ST-Line version is more uniform due to the addition of blackening elements, the visual effect is more uniform, and the sense of clutter is weakened. In addition, the rear of the car visual center of gravity is relatively high, this design will also reduce the thickness of the mid-size car.

In terms of body size, the wheelbase of the new Mondeo is the same as that of EVOS, but the width and height are much smaller than EVOS, but the length of the car has reached 4935mm, which is a very good level.

Can the new generation of Mondeo make waves in the mid-size car market?

Equipped with a new electrical and electronic architecture, the intelligence has been enhanced

As we all know, for The Z generation that grew up in the Internet era, they have higher requirements for the intelligent configuration of vehicles; in order to meet the needs of the younger generation of smart cars, the new generation of Mondeo shares the same new electronic and electrical platform with Ford pure electric models, that is, The Ford FNV intelligent interconnection network architecture.

This architecture not only has the intelligent cockpit and intelligent driving capabilities of the tram level, but also has the global OTA capabilities of the whole vehicle, which can be continuously upgraded and evolved, and is commonly used and updated.

Can the new generation of Mondeo make waves in the mid-size car market?

At the same time, walking into the car, the 1.1-meter ultra-wide area HD giant screen equipped with the new generation of Mondeo integrates a 12.3-inch full-color digital LCD dashboard and a 27-inch ultra-large true 4K central control screen, directly pulling the sense of technology full. And the 12.3-inch full-color digital LCD dashboard integrates a variety of functions such as AR navigation, entertainment, and road condition mode, and the complex information is clear at a glance; the 27-inch central control screen supports Ford's first "joint driving fun" function in the industry, through the split screen, the whole screen can be freely switched, so that the main co-driver can drive together, as if the navigator is always with him, improving the driving pleasure.

However, it should be pointed out that this ultra-wide area high-definition giant screen of the new generation of Mondeo, with its large area, may distract the driver during the driving process.

Can the new generation of Mondeo make waves in the mid-size car market?

It is equipped with a 2.0T+8AT gold power combination with a power rating of 175kW

In addition to the appearance and technical configuration, another big selling point of the new generation of Mondeo is the powertrain system: the new car is fully equipped with Ford's fourth-generation Ecoboost 2.0T engine, which is matched by an upgraded 8AT gearbox.

The maximum output of this powertrain system is 175kW, and the peak torque is 376N·m; there is a saying that the performance parameters of this kind are of a good level in the same class of models. At the same time, the initial throttle of the vehicle reacts well, and the working conditions in the urban area are reasonably calibrated, and the driver does not have to open and close. However, the sound of the engine is not good, and it is often accompanied by noise at medium and high speeds, which somewhat affects the mood.

Can the new generation of Mondeo make waves in the mid-size car market?

In addition, the steering wheel of the new generation of Mondeo has a larger grip and a light steering force; the gain with speed and angle is very slight, the stability of the central area is not good at low speeds, the slightly larger bumps on the road surface will even affect the steering wheel, and there is no obvious gain in steering feel at medium and high speed, so it is difficult to give the driver a sense of weight or stability.

As for the chassis suspension system, it has a good filter performance, and the filtration ability of the speed belt is also relatively strong; but the suspension is really soft, and it is easy to "push the head".

All in all, the dynamic performance of the new generation of Mondeo is qualified by household standards, but perhaps because this new car is a comfort positioning, it does not have much sportiness.

Can the new generation of Mondeo make waves in the mid-size car market?

Comments

In mind, the overall performance of the new generation of Mondeo is not bad, and the current pre-sale price is also at a reasonable level. But in this era of "inner volume", the performance of the new generation of Mondeo products is not amazing, coupled with Ford's declining brand influence, it may not be so easy for this new car to achieve very good market sales results.

(This article is the original of "Heyan Reading Car", without authorization, it may not be reproduced)

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