Will the Paris Olympics, which dominate half the sky, become a game for the rich?
author：YOKA Fashion Network
The Paris Olympics, which will open on July 26, 2024, have soared in popularity and popularity, and brands from all walks of life have begun to build momentum for it. While all brands are making efforts, LVMH, the absolute leader in the fashion circle, has come out on top.
Will the Paris Olympics, which dominate half the sky, become a game for the rich?
As the French luxury giant that once gave their CEO the status of the world's richest man, Moët Hennessy-Louis Vuitton (LVMH) went straight to the big score at the 2024 Paris Olympics. According to the agreement, LVMH will provide up to 150 million euros (about 1.166 billion yuan) in sponsorship fees for the Paris Olympics.
Will the Paris Olympics, which dominate half the sky, become a game for the rich?
In addition to financial support, several of LVMH's top luxury brands will support the Paris Olympics. Among them, Berluti, a top luxury brand of men's clothing, will design and produce uniforms for the opening ceremony of the Paris Olympic Games for the French Olympic team, and the price of a basic T-shirt of the brand is 4,000 yuan+.
Will the Paris Olympics, which dominate half the sky, become a game for the rich?
Chaumet, a French jewellery and luxury watch brand known as the "blue-blooded aristocrat", designed medals for the Paris Olympic and Paralympic Games.
Will the Paris Olympics, which dominate half the sky, become a game for the rich?
Will the Paris Olympics, which dominate half the sky, become a game for the rich?
Chaumet is a long-established family of jewelry designers owned by the LVMH Group, whose founder, Marie-Etienne Nitot, was Napoleon's jeweler and the "coronation sword" of Napoleon.
Will the Paris Olympics, which dominate half the sky, become a game for the rich?
Left: Napoleon Right: "The Coronation Sword" Moët Hennessy, the world's most watched premium spirits brand, will be hosting the event and will be serving the wine during the event. Needless to say, Hennessy is so good, the world's first bottle of X.O was launched by its family.
Will the Paris Olympics, which dominate half the sky, become a game for the rich?
SEPHORA is a partner of the Paris Olympic Torch Relay and will take part in the Olympic Torch Relay.
Will the Paris Olympics, which dominate half the sky, become a game for the rich?
In addition to the services provided by these Maisons, Louis Vuitton, a LVMH Maison, has also invested heavily in the creation of medal and torch boxes for the Olympic and Paralympic Games in Paris, with a level of luxury beyond what you can imagine.
Will the Paris Olympics, which dominate half the sky, become a game for the rich?
The configuration exudes luxury at every turn
LVMH isn't just a gimmick, it's really worked hard at this Olympics. The Olympic medals designed by Chaumet Paris stand up to scrutiny in every detail. The appearance of the medals of the Paris Olympic and Paralympic Games is like the lines of the sun, which is very three-dimensional, and it is like a sparkling diamond, shining brightly.
Will the Paris Olympics, which dominate half the sky, become a game for the rich?
The obverse of the Olympic and Paralympic medals is identical, with the center cut into a hexagonal shape similar to the map of France, using the original building materials of the Eiffel Tower, on which the emblems of the Olympic and Paralympic Games are inscribed.
Will the Paris Olympics, which dominate half the sky, become a game for the rich?
The main image on the back of the Olympic medal is the statue of Victory and the Panathinaiko Stadium, where the first modern Olympic Games were held, and the Greek landmark Acropolis and the French landmark Eiffel Tower are carved on the left and right sides respectively, combining the Olympic elements with the city of Paris.
Will the Paris Olympics, which dominate half the sky, become a game for the rich?
On the back of the Paralympic medal, the Eiffel Tower is viewed from the bottom of the Eiffel Tower, with the words "PARIS" and "2024" written in Braille on the left and right sides.
Will the Paris Olympics, which dominate half the sky, become a game for the rich?
The biggest highlight of the medals at this Olympic Games is the hexagonal piece of iron taken from the original building materials of the Eiffel Tower, and every athlete who wins the medal seems to have brought home the "real Paris", which is very meaningful.
Will the Paris Olympics, which dominate half the sky, become a game for the rich?
According to the IOC, a total of 5,084 Olympic and Paralympic medals were produced at Paris 2024, each weighing around 18 grams using the original building materials from the Eiffel Tower.
Will the Paris Olympics, which dominate half the sky, become a game for the rich?
These medals with the highest glory come with an exclusive custom bag, the Louis Vuitton medal case.
Will the Paris Olympics, which dominate half the sky, become a game for the rich?
奖牌箱灵感来源于 LV 的 HAIRDRESSER TRUNK 梳妆箱 👇
Will the Paris Olympics, which dominate half the sky, become a game for the rich?
The exterior features the brand's signature Monogram canvas design. When you open the door of the medal box, you can see that there are multiple drawers in the box, and the whole box can hold 468 medals, and there are also 3 medal display tables in the middle of the box.
Will the Paris Olympics, which dominate half the sky, become a game for the rich?
The clasps of the inner drawers, the same angular and brass clasps that the brand has used since 1850, are very sophisticated, and the lid is stamped with the logo of the Paris 2024 Olympic and Paralympic Games in gold.
Will the Paris Olympics, which dominate half the sky, become a game for the rich?
In addition to the medal box, the box containing the Olympic torch is also from Louis Vuitton. The exterior pattern of the torch box adopts another classic Damier "checkerboard" printed canvas, and the lids are equipped with the brand's classic brass corners and closures, and the black leather upholstery.
Will the Paris Olympics, which dominate half the sky, become a game for the rich?
The design of the torch is also very knowledgeable, and it was designed by French designer Mathieu Lehanneur.
Will the Paris Olympics, which dominate half the sky, become a game for the rich?
The French designer has a proven track record of interior design for the Saint-Hilaire Church in Melle and the Château Borrell in Marseille, France. His work is in the permanent collections of the Museum of Modern Art in New York, the San Francisco Museum of Modern Art, the Centre Pompidou in Paris, the Musée des Arts Décoratifs in Paris, and the Design Museum in Ghent.
Will the Paris Olympics, which dominate half the sky, become a game for the rich?
Mathieu Lehanneur was not an official designer, but was voted on by the public for his work.
When it came to the Paris 2024 torch designer, Mathieu was chosen for his poetic and highly symbolic design ideas, as well as his ability to grasp the values and expectations of Paris 2024. He designed the torches to live up to expectations, with a noble champagne-coloured exterior made of recycled steel, 70 centimeters long and each weighing about 1.5 kilograms.
Will the Paris Olympics, which dominate half the sky, become a game for the rich?
The overall symmetrical design of the torch highlights the concept of "equality", the rounded lines reflect the concept of "peace", and the design of the water ripples at the bottom of the torch represents the Seine River in Paris, where the Olympic Games will be held. The torch gives people a feeling of softness, warmth, and peaceful tranquility.
Will the Paris Olympics, which dominate half the sky, become a game for the rich?
Will the Paris Olympics, which dominate half the sky, become a game for the rich?
The iconic poster of the Paris Olympics and Paralympics is Ugo Gattoni, the illustrator who designed the Hermès silk scarf.
Will the Paris Olympics, which dominate half the sky, become a game for the rich?
Ugo Gatoni is a renowned French illustrator who designed Hermès' acclaimed Hippopolis silk scarves and Les Bains d'Hermès silk scarves. He's a knack for creating whimsical utopian worlds, such as the Hippopolis silk scarf, which depicts a comical and fun-filled equine metropolis.
Will the Paris Olympics, which dominate half the sky, become a game for the rich?
而 Les Bains d'Hermès 丝巾图案则描绘了一场人物形态各异的夏日泳池度假情景,灵动又欢脱。
Will the Paris Olympics, which dominate half the sky, become a game for the rich?
Will the Paris Olympics, which dominate half the sky, become a game for the rich?
His poster for the Paris Olympics is a subtle use of color. He hand-painted both posters for the Paris Olympics and spent about 2,000 hours and six months.
Will the Paris Olympics, which dominate half the sky, become a game for the rich?
Figure 1 depicts the Paris Olympics
Will the Paris Olympics, which dominate half the sky, become a game for the rich?
Figure 2 depicts the Paris Paralympic Games In the poster, Gatoni imagines a diverse and colorful microcosm, with complex but harmonious elements, magnificent scenes, and festive and lively scenes, all of which express the pomp and circumstance of the Olympic Games through the brush. We can see iconic elements of Paris and France, such as the Seine, the Arc de Triomphe, the Eiffel Tower, the gardens of the Palace of Versailles, etc. The poster features a total of 47 sports, and Gattoni also drew four new sports for the Games: Breaking, Sport Climbing, Skateboarding and Surfing. In addition, 8 mascots of the Paris Olympic Games, Olympic rings and Paralympic tricolor symbols, torches, Olympic mottos, etc. appeared. In order to promote the spirit of equality, he deliberately drew the same number of men and women in the poster. All in all, it is undoubtedly a very successful and extraordinary work of Olympic significance.
Will the Paris Olympics, which dominate half the sky, become a game for the rich?
The effect of two images merging together
Enjoy high-end service
AccorHotels International, Europe's largest hotel group, is the accommodation where the athletes will stay. As an official partner of the Olympic Games in Paris, AccorHotels will host more than 90 buildings in the Olympic Village and Media Village, as well as 1,700 hotels throughout France, as well as a guest information centre.
Will the Paris Olympics, which dominate half the sky, become a game for the rich?
The well-known but unattainable Raffles, Fairmont, Sofitel Legend, Sofitel, Pullman and Swissôtel are all owned by Accor, so you can imagine how much service you can enjoy during this trip.
Will the Paris Olympics, which dominate half the sky, become a game for the rich?
The aforementioned drinks are all provided by Moët Hennessy, a brand of the LVMH Group, so we can imagine that the athletes can taste Hennessy New Snacks when they return to the rest area after fighting the field.
Will the Paris Olympics, which dominate half the sky, become a game for the rich?
轩尼诗V.S.O.P、
Will the Paris Olympics, which dominate half the sky, become a game for the rich?
Hennessy X.O,
Will the Paris Olympics, which dominate half the sky, become a game for the rich?
Hennessy Paradis,
Will the Paris Olympics, which dominate half the sky, become a game for the rich?
Hennessy Richard ......
Will the Paris Olympics, which dominate half the sky, become a game for the rich?
Let's just say that if you can experience the trip to the Paris Olympics, you are willing to give me 1 million.
True, brocade clothes and jade food
As the "local athletes" of the Paris Olympics, the "real food and clothing" is waiting for the French team. LVMH's luxury brand Berluti, which provides them with team uniforms, can't fault their outfits. Berluti will design the opening ceremony costumes for the French team, including dresses, skirts, shirts, leather shoes, sneakers, as well as accessories such as belts, scarves, pocket squares, shoes, etc., for a total of 1,500 outfits for the French team.
Will the Paris Olympics, which dominate half the sky, become a game for the rich?
The fabric of the gown is made of the brand's exclusive top-quality European fabric, cold wool and lycra, the material is stiff, smooth and breathable, the craftsmanship is Italian, the color is elegant midnight blue, and the collar adopts a soft shawl collar, with blue and red gradient tones, echoing the colors of the French flag.
Will the Paris Olympics, which dominate half the sky, become a game for the rich?
The white shirt is available in two styles, the sleeveless for men and sleeveless for women, made of a cotton and silk blend. Female athlete bottoms can be worn in two styles, with trimmed trousers or silk wrap dresses, both of which show off a woman's demure elegance.
Will the Paris Olympics, which dominate half the sky, become a game for the rich?
On the feet of the men's athlete are Berluti Shadow sneakers redesigned in the French national colors.
Will the Paris Olympics, which dominate half the sky, become a game for the rich?
For female athletes and coaches, Shadow sneakers or Lorenzo leather loafers are also available in blue with a strong touch of French elegance.
Will the Paris Olympics, which dominate half the sky, become a game for the rich?
This time, Berluti offers a total of 8,000 meters of fabric, with a total stitching length of more than 100 kilometers, equivalent to the distance of two marathons, and 380,000 stitches per pair of Shadow sneakers.
Will the Paris Olympics, which dominate half the sky, become a game for the rich?
除了质感绝佳之外,Berluti 提供的服装中还藏着小惊喜。 领标处藏着一句标语「Architect of All Victories」(做胜利背后的工匠)。 其它不说，情绪价值真是被它拿捏的丝丝的。
Will the Paris Olympics, which dominate half the sky, become a game for the rich?
The clothing of the French team athletes on the field was provided by the French sports brand Le Cog Sportif, with Stephane Ashpool as the chief designer. Let's start with Stephane Ashpool, a designer of the name of the world.
Will the Paris Olympics, which dominate half the sky, become a game for the rich?
Stephane is the founder of the French fashion house Pigalle, and in addition to his design prowess, he was also a member of the Paris basketball team, so he is very good at combining sports, fashion and comfort into clothing, providing athletes with practical and stylish sportswear.
Will the Paris Olympics, which dominate half the sky, become a game for the rich?
Will the Paris Olympics, which dominate half the sky, become a game for the rich?
他与运动巨头 Nike 联名设计的 Pigalle x Nike Air Force 1 Low、
Will the Paris Olympics, which dominate half the sky, become a game for the rich?
Pigalle x Nike Air Raid、
Will the Paris Olympics, which dominate half the sky, become a game for the rich?
Will the Paris Olympics, which dominate half the sky, become a game for the rich?
Jay Z 穿 Pigalle x Nike Air Raid Pigalle x NikeLab Dunk Hi，都大获成功。
Will the Paris Olympics, which dominate half the sky, become a game for the rich?
In 2015, Pigalle also won the ANDAM Fashion Awards, beating out the most popular fashion brands such as Umit Benan and Vetements. Rihanna, whose aesthetic is very online, is a loyal fan of its family.
Will the Paris Olympics, which dominate half the sky, become a game for the rich?
This time, Stephane Ashpool spent a year designing the jerseys for the French team. He is responsible for more than 1,060 types of sportswear, training clothes, coats and other clothing for athletes. He also used the classic red, white and blue tones of the French flag as the main color of this outfit, and the bright colors were matched with Stephane Ashpool's characteristic avant-garde design, and the sportswear was very energetic, young and fashionable.
Will the Paris Olympics, which dominate half the sky, become a game for the rich?
It is worth mentioning that the embroidery on the athletes' uniforms was done by the Lesage atelier, a luxury Métiers d'art owned by Chanel. Since 1958, the Lesage ateliers have been supplying embroidery samples for Haute Couture collections for over 100 years, producing 40,000 samples to date. They have an unshakable position in the haute couture world, as long as it is embroidery from their hands, it is definitely the top existence.
Will the Paris Olympics, which dominate half the sky, become a game for the rich?
Will the Paris Olympics, which dominate half the sky, become a game for the rich?
Will the Paris Olympics, which dominate half the sky, become a game for the rich?
Chanel Fall-Winter 2023/24 Haute Couture Collection The embroidery on the uniforms of the Paris Olympics is hand-embroidered by the Lesage workshop, which is very stunning and collectible.
Will the Paris Olympics, which dominate half the sky, become a game for the rich?
In addition to the athletes, the volunteers of this year's Olympics also "ate quite well". The volunteer clothing is in charge of Decathlon, a well-known French outdoor sports brand, and a total of 15 sets of volunteer clothing are officially displayed, including T-shirts, sun-protective clothing, waterproof jackets, vests, sunhats, etc.
Will the Paris Olympics, which dominate half the sky, become a game for the rich?
The color of the volunteer costumes is a little different, it is gray-green, inspired by the colors on the top of the Paris Opera House. The design takes the practical route, simple and comfortable, classic, even if the Olympics have passed, daily wear will not be too eye-catching.
Will the Paris Olympics, which dominate half the sky, become a game for the rich?
Will the Paris Olympics, which dominate half the sky, become a game for the rich?
These may be the material advantages that romantic and luxurious Paris can provide, but that doesn't mean the Olympics are a rich man's game. As long as we are sincere, enthusiastic and with the spirit of hard work to show our blood on the field, we are the most respectable person. And the true essence of the Olympic Games, as Pierre de Coubertin, the founder of the modern Olympic Movement, said: the most important thing about the Olympic Games is not victory, but participation; Just as the most important thing in life is not success, but struggle; But the most essential thing is not to conquer, but to fight.
PS: Some of the pictures in this article come from the Internet, if you have copyright problems, please contact us to delete.
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Will the Paris Olympics, which dominate half the sky, become a game for the rich?
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Will the Paris Olympics, which dominate half the sky, become a game for the rich?
