Thunderbird has partnered with Google.
This is unexpected, but reasonable news. From Google Glass to ARCore, Google's exploration of AR has never stopped. Recently, Thunderbird Innovation announced a new product launched in cooperation with Google, Pocket TV, which is also the world's first Google-certified portable GTV (Google TV) product.
As a leading brand in the field of AR glasses, Thunderbird Innovation's cooperation with Google means another leap forward in the AR industry. Pocket TV+AR glasses not only bring users a new portable giant screen experience, but also Google TV's massive content application ecosystem injects, bringing consumers more freedom and rich choices in content and scenes.
At the same time, this also means that in the field of consumer-level AR that has opened up in chaos, Thunderbird has opened up a new path for itself.
Pocket TV: Boundless entertainment, making movie viewing more free
Pocket TV is an innovative product that has changed the viewing and entertainment experience on Google TV.
As a streaming media platform focusing on large-screen entertainment, Google TV has a strong "living room" attribute since its birth - Google TV is strongly tied to smart TVs, and it is not suitable for use in scenes outside the home.
And Pocket TV, as its name represents, is a "pocket TV", its compact body design can be easily put in a pocket, and with the Thunderbird Air 2 glasses that weigh only 76g, users can use it in any scene, and immerse themselves in the fantasy film and television world brought by the 201-inch high-definition giant screen at any time.
"Portable"This feature,It seems that it is only an improvement in convenience,But for Google TV,Portable to "put it in your pocket and go",It really greatly broadens"Giant screen viewing"The boundary of "giant screen viewing"。 In the form of AR glasses + Pocekt TV, it makes up for the blank of no large screen in non-living room scenes, and also makes AR glasses a "fourth screen" in the true sense.
For mass consumers, the most important quality of a "viewing device" is content, and Pocket TV has the strength of "crushing level" in terms of content.
Relying on the Google TV ecosystem, Pocket TV contains more than 700,000 movies and TV content of various types, including 10,000+ commonly used film and television content applications, such as YouTube, Prime Video, Hulu, etc.
"Pocket TV"These four words are not just talking,But it can really be doneWhether it's a short lunch break、Or boring subway time,You don't have to stick to a 6-7Inch mobile phone screen,You can choose to swim in a richer film and television content library on the giant screen。
It is worth noting that,In addition to the rich content,Google TVThe traditional Android TVThe interaction logic centered on the APP,Instead, through intelligent recommendation and classification,Organize the content of major application platforms,Let users easily find their favorite content on the home page。 This greatly improves the interactive experience on the large screen.
In addition, Pocket TV supports wireless screen casting and local content playback, further broadening the content source, allowing users to choose different viewing methods according to their preferences and needs.
As a portable product, battery life is also particularly important to the user experience. The Pocket TV has a large built-in 6500mAh battery, which provides users with up to 5.5 hours of continuous playback time, ensuring that users can use the experience in mobile scenarios. What's even more surprising is that Pocket TV also has a reverse power supply function, which can be used as a power bank to charge mobile phones and other devices, providing more convenience for users' travel.
Whether it's the portability of the product, the battery life, or the core film and television content, the Pocket TV can be called a surprise. It not only brings users an immersive viewing experience, but also provides a lot of convenience for users' mobile entertainment life through a number of practical functions and intimate design, and its emergence brings more choices and better experience to users.
This feels like every time we start VR, it's to enter a completely different virtual world,Pocket TV+ThunderbirdAR glasses,In fact, it's the big screen mode we're used to、Build a completely new viewing scene,It can be anytime, anywhere、Do as you like,No longer bound by space,This is also how we think it "brings users a new viewing experience and entertainment"。
The new model opens a new map, and Google and Thunderbird join forces to lead the development of AR
Like we said at the beginning, Google and Thunderbird have teamed up. In addition to bringing a product portfolio like AR glasses + Pocket TV, it may have a far-reaching impact on everyone in this product radiation circle.
On the surface, Thunderbird has expanded its product ecosystem through cooperation with Google, enabling users to get richer and more convenient experiences in different scenarios.
In fact,BeforePocket TV,Thunderbird has also done a lot of similar things,It has launched Thunderbird Magic Box around movie、Game、Office three major scenes、Thunderbird Magic Box、JoyDock、Mirror Studio and other products。 Thunderbird once told 87870 in an interview that this "1+N" product strategy is to strengthen, optimize, and enhance the user's experience in different scenarios, making AR glasses more easy to use and easy to use, and at the same time, it can also attract users from different circles to choose, so that AR glasses can complete the "circle".
雷鸟适配Switch的Joy Dock
Of course, the market has also given the most real feedback on this strategy. According to official data, Thunderbird innovative AR glasses account for more than 60% of novice users, the net promoter score (NPS) of novice users is as high as 70%, and the user praise rate reaches 97%.
Furthermore, the launch of Pocket TV in partnership with Google also represents Thunderbird's innovation as a leading position in the field of AR glasses. You must know that Google has chosen to cooperate, invest, and acquire top companies in the industry, such as Sony, LG, Snap, Niantic, Magic Leap, etc. According to CINNO Research data, Thunderbird's innovative sales share will be 39.1% in 2023, ranking first in the domestic consumer-grade AR market.
This time, Google chose to jointly launch hardware products with Thunderbird, which undoubtedly took a fancy to Thunderbird's strength in hardware and the market, and also strengthened its brand recognition and competitive advantage in the industry.
Such a strong alliance is also extremely beneficial for consumers.
Equipped with Google TV, Pocket TV brings us richer and more diverse entertainment options, and through synergy with other accessories, we can get a better experience in a variety of scenarios such as movie-watching, gaming, and office, and truly realize "borderless viewing" in non-living room scenes.
Of course, in the end, we have to talk about the influence on the industry, after all, whether it is Google's world-class influence, or Thunderbird as a "rising star" of AR glasses, the combination between them is particularly eye-catching.
There is a precedent for similar cooperation in the market. In 2014, Apple acquired Beats, a well-known audio company, and integrated it with Apple's software and hardware ecosystem. Through this cooperation, Apple not only relies on the strength of the Beats brand to attract more users, but also gives users a silky ecological experience of Apple. At the same time, Apple has also taken advantage of the opportunity to improve its users' audio experience and listening choice. It can be seen that the cooperation between content platforms and technology providers can often create a win-win situation for consumers, content providers, and technology providers.
The cooperation between Google and Thunderbird is also similar to the cooperation between Apple and Beats.
Google TV provides a better audio-visual experience for the audience of its platform through a powerful hardware manufacturer like Thunderbird, and also allows users to have more choices. Thunderbird, on the other hand, has successfully "marked" Google TV's 220 million users through this cooperation, expanding its own user base while also driving the entire AR towards a larger market.
It is worth mentioning that in this cooperation, Pocket TV plays a key role as an important part of promoting the popularization of AR glasses. In addition to "attracting more users to use AR glasses" mentioned above, AR glasses that are facing more consumer tests can accelerate the pace of evolution to mature consumer products.
epilogue
Who doesn't want an iPhone moment when it comes to smart hardware?
In addition to verifying Thunderbird's ability in overseas markets, Pocket TV, which cooperates with Google, can also help the entire AR industry and accelerate the arrival of the "iPhone moment" in the market.
In other words, in the eyes of Thunderbird, the so-called iPhone moment is not just a specific moment, but a display of cumulative results. Applied to the AR industry, there will be a standard product first, which can define what is a real AR glasses.
"At least I think that by 2025, there will be a suitable product, this product may not be the ultimate form, it may be a layer away from the ultimate form, but it will be an appropriate level of existence." Li Hongwei said.
So, in the past few years, Thunderbird has also been working hard to create a standard. From the Air series to the X series, and then to the Magic Box, JoyDock, and even the X2 equipped with AI on CES, and finally the new Pocket TV in cooperation with Google, it is not an exaggeration to say that Thunderbird "has been beaten with chicken blood". On the surface, the products are innovative, but the inside is a development path that gradually passes through technical polishing, scene optimization, and then to the expansion of the circle.
In addition to verifying Thunderbird's ability in overseas markets, Pocket TV, which cooperates with Google, can also help the entire AR industry and accelerate the arrival of the "iPhone moment" in the market.