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As we all know, Li Sisi is the best of CCTV's post-80s hosts. In 2005, she stood out from the show "Challenge Host" and became the first female champion, and since then she has shined on CCTV.
As a "post-00" of the year, Li Sisi gave people the impression that he was beautiful and capable, able to sing and dance, and quick-witted, which was simply the perfect combination of strength and appearance.
Later, Li Sisi really lived up to the expectations of the audience, and the various programs she hosted received enthusiastic responses, especially during the Beijing Olympics in 08, she was active in major occasions and almost became the image ambassador of CCTV.
At that time, she was simply flying on the CCTV stage like wings, and even the seniors in the industry applauded her outstanding performance.
Some media even predicted that Li Sisi is CCTV's new generation of "pillar" and will host a series of heavyweight programs in the future, including the Spring Festival Gala.
Looking at her high-spirited appearance, no one can imagine that just 10 years later, the popular host would say goodbye to his alma mater CCTV in tears and leave this stage where he swayed his youth.
Internal sources revealed that CCTV did use the greatest sincerity and conditions in order to retain Li Sisi at that time. However, Li Sisi's determination has been made, and she feels that it is time to seek a new development for herself.
I have to admit that the work pressure of the CCTV host is not trivial, especially for her as a front-line main force, who has maintained a high-intensity appearance for a long time and has to take into account heavy preparations, which has a great impact on her personal life.
In the difficult choice between work and family, Li Sisi made a courageous choice: to say goodbye to the CCTV stage that once made her famous, and concentrate on developing her personal career.
Especially when she found that every time she posted a warm photo with her children on her social account, it always triggered a carnival of netizens, and fans flocked to it.
As a result, Li Sisi came up with the idea of changing careers to "Internet celebrity live broadcast". You must know that in recent years, celebrity Internet celebrity live broadcasters like Wei Ya, the "first sister with goods", have an annual income of hundreds of millions of yuan, and the income is so high that even the first-line CCTV hosts are difficult to achieve.
In addition to salary, she may value more that the freedom of the Internet celebrity industry is much higher than that of traditional hosts, and the future development space is also considered limitless.
Even some of Li Sisi's old colleagues, after learning that she had made up her mind to change careers, also sincerely blessed her. The well-known host said in an interview with a media: "In fact, we all have confidence in Li Sisi, a young girl, in the background, and she will definitely be able to shine in the Internet celebrity world."
However, leaving CCTV is not an easy task. During this period, Li Sisi was also shaken several times, and even inadvertently turned red in the live broadcast on location.
After all, she has worked hard in CCTV for more than 10 years, and it is her own youth base, and she has too many good memories. Taking 10,000 steps back, she doesn't want to leave even if her future is cloudy.
However, reality has finally struck a blow to this simple idea. Since 2018, Li Sisi's programs on CCTV have decreased significantly, and the appearance rate has plummeted, although it has not attracted much attention from the outside world.
Until 2020, when the whole country was hit by the epidemic, she "disappeared" from CCTV's major channels for most of the year, and fans began to complain that CCTV "snubbed" the host.
To say that in the rumors and speculation, Li Sisi has suffered a lot. However, she at least understands that in CCTV, she has gradually become "marginalized", and it is obviously impossible to become as popular all over the world as she was back then.
In her last year before leaving her job, she finally made up her mind to pursue new possibilities.
remembers that on October 9, 2023, Li Sisi posted a message on his personal social account: "This is my own choice, and I hope to get your understanding and support."
On the same day, CCTV immediately issued an announcement confirming the news of Li Sisi's resignation. However, there has been no mention of her future whereabouts.
Since then, Li Sisi's whereabouts after "tearing goodbye" to CCTV have always been the focus of attention. At the beginning of November, a news that Li Sisi would join a well-known live broadcast e-commerce platform broke out on the Internet, which immediately sparked heated discussions among netizens.
Netizens have speculated whether Li Sisi is going to change careers to become an Internet celebrity, and with the help of his personal CCTV host halo, he will start a new career of "bringing goods" in the live broadcast room.
However, according to people familiar with the matter, Li Sisi's motives may be more complicated. She wasn't just looking for money, she wanted to find a new balance between life and work.
Therefore, perhaps her development on the Internet platform is not necessarily to directly "bring goods", but to try a more free way of working.
No matter what development path Li Sisi chooses in the future, what is certain now is that this popular host has completely bid farewell to his once brilliant CCTV career. The former "No. 1 beauty host" wants to sing and dance in the new industry and open up a new world for herself.
Of course, Li Sisi's departure from CCTV's big family to devote himself to Internet live broadcast is not a smooth road. After all, on a new track, she will face unprecedented challenges and pressures.
First of all, the live streaming industry is popular, but the homogenization is serious and it is facing fierce competition. Relying solely on Li Sisi's CCTV host identity and popularity, it is difficult to fundamentally establish a moat. She had to use her creativity and marketing skills to make a unique path through the Red Sea.
Secondly, as the "first sister host" in the past, whether Li Sisi can adapt to the grassroots and down-to-earth atmosphere of the live broadcast room will also be a big test. Many viewers have ridiculed, looking forward to how she will "let herself fly" in the live broadcast room and show a different personality charm.
Moreover, as a new marketing model, the essence and mystery of its operation are really not easy to control. Li Sisi needs to regain his footing in all aspects such as product selection, sales skills, and fan management, and learn from scratch.
Of course, the most important thing is that as a professional host for many years, whether Li Sisi can quickly adapt to the disorderly and "free" atmosphere of the live broadcast industry after changing careers this time will be a big test of her personal willpower.
However, we must not be too pessimistic about the development potential of this former ace host. In fact, Li Sisi has always given people the impression of being alert, diligent, and motivated, and her workplace quality and professional ability are definitely hard power.
I believe that as long as she regains her original intention and delves into the new field of live broadcast marketing in a down-to-earth and conscientious manner, she will always be able to find her own way of development in it.
In fact, as early as after she left CCTV, some commentators spoke highly of her decision. Some media people analyzed: "This era needs more professional women like Li Sisi who have the courage to pursue themselves and meet new challenges." Her actions are in line with the current trend of diversified development and give us a good positive inspiration. "
After all, as a working woman, finding a balance between career and family has always been a huge challenge. Li Sisi may be pursuing new possibilities in life, getting rid of the inherent identity shackles, and seeking the full realization of self-worth.
We look forward to Li Sisi showing her brilliance again on her new journey and creating brilliance on different tracks. Maybe in the near future, she will be able to meet us as an Internet celebrity anchor and bring us more surprises and touches!
In short, no matter how tortuous Li Sisi's career path is, we should sincerely applaud this former "CCTV first sister". May she go further and further on the road of pursuing new dreams and achieve a brilliant life!