On March 24, the 2024 Changan Automobile Chongqing Marathon "started with a gun" in Haitang Yanyu Park. The Chongqing Marathon returned after a year's absence, which not only activated Chongqing, but also showed the world the unique charm of Chongqing. It is worth noting that Changan Automobile, which has been holding hands with the Chongqing Marathon for 12 years, has always played an important role in it.
In fact, it is common for car brands to sponsor marathons, after all, marathons are a sport of endurance and explosiveness, which coincides with the spirit of "perseverance and self-challenge" pursued by car companies. However, nowadays, the alliance between many car companies and the marathon is actually superficial, more like this to win a good name, and it is rare for Changan Automobile to persist for more than ten years and be deeply involved in it.
Seek the enterprising spirit and grow together with the Chongqing Marathon
In fact, looking back on the development of the Chongqing Marathon for more than ten years, it has also experienced the trend of sparks and then the prairie fire. Today, "Heavy Horse" has become one of Chongqing's sports business cards, which not only profoundly affects the development of the sports industry, but also allows more people to deeply understand the changes of Chongqing.
The theme of this marathon is "One Goal, Long-distance Running Together", and as the "vanguard" of its own brand, the development of Changan Automobile can actually be said to have grown together with "Heavy Horse". From the CS95 in 2017, Ruicheng CC in 2018, CS85 COUPE in 2019, UNI-T in 2020, AVATR 11 in 2023, and then to AVATR 12, Changan CD701 and Deep Blue G318 this year, from fuel vehicles to the hottest new energy products at the moment, they have "dabbled" in the whole process. Escorting runners in service guarantee, material supply, track guidance, post-race service and other links, let everyone see the transformation and growth of Changan Automobile over the years.
Marketing products make concerted efforts, and Chang'an's upward movement can be traced
Haruki Murakami once said, "A person who can run a marathon with a slow heartbeat must be good at thinking and tenacious." Just like the sportsmanship conveyed by the marathon, Changan Automobile's "long-distance running" in the automobile market over the years, to put it bluntly, is also a process of constantly surpassing itself, challenging itself and achieving higher goals.
At present, Changan Automobile has formed a comprehensive coverage of the mainstream market segments of sedans, SUVs and new energy vehicles, and has models with good performance in all major market segments, so it can deliver a beautiful answer in 2023: cumulative sales have reached 2.5531 million units. It is worth noting that in the entire sales composition of Changan Automobile, the cumulative sales of independent brands are 2.098 million units, contributing more than 80% of the group's share. In addition, the sales of independent passenger vehicles were 1.597 million, an increase of 14.86% year-on-year; The overseas sales of self-owned brands were 236,400 units, an increase of 39.23% year-on-year.
In terms of models, as the "leader" of independent compact SUVs, Changan CS75 series sales have reached 250,000 units, with absolute sales strength; Yidong, which is known as the national sedan, has exceeded 170,000 units in its series sales, with an average monthly sales volume of more than 10,000 units. In addition, such as Changan CS55 series, UNI series, etc., have broken out a good trend, further demonstrating Changan Automobile's strong position in the fuel vehicle market. As for the field of new energy, Changan Automobile is also launching a new round of challenges and impacts to the future automobile market through the involution of many excellent new products. According to the data, Deep Blue Automobile will deliver a total of 136,900 vehicles in 2023, which means that in the new energy track, Changan Automobile is rapidly occupying the high ground and is unstoppable.
In the future, how will Changan win the "marathon" of the automobile market?
I have to admit that the history of a car company is actually like a marathon, you can't do it in one step, and it is impossible to reach the end easily. The reason why Changan Automobile is able to not miss the marathon every year not only reflects its brand spirit of perseverance and continuous innovation, but also reflects the responsibility and responsibility that it should have as a leading enterprise in Chongqing.
Based on this, Changan Automobile is also constantly improving itself, and accelerating the promotion of the new energy "Shangri-La" plan and the intelligent "Beidou Tianshu" plan, and has also achieved phased results. For example, in the layout of new energy, Changan Automobile has more than 400 core technologies, including the four new energy platform architectures of MPA, EPA, CHN, and SDA. At the same time, Changan Automobile has developed a new generation of super electric drive that deeply integrates seven major assemblies such as motor and reducer, with an efficiency of up to 95%. The electric drive high-frequency pulse heating technology enables the electric vehicle to heat the battery by 4°C per minute even in the environment of -30°C, which effectively improves the anxiety of winter cars in the north. In addition, its self-developed battery brand Changan "Golden Bell Jar" brings users a new experience of "long life", "true safety", "ultra-high efficiency" and "fast energy replenishment" through both the internal and external repair of the battery and the vehicle. It is worth noting that under the wave of intelligence, the Changan SDA platform architecture came into being, and the "digital intelligence new car" built based on this architecture - Changan CD701 allows us to see what the future smart car should look like. In addition, Changan Automobile has also launched a new intelligent brand - "Zhuge Intelligence". Through scalable software and hardware and a customizable service ecosystem, it brings safer intelligent driving, more intimate intelligent interaction, and a richer intelligent ecosystem.
Driven by technology and guided by user needs, Changan Automobile's blueprint has gradually become clear: it will reach 4 million production and sales in 2025 and 5.5 million in 2030, with new energy sales accounting for 60%. In the more recent 2024, the five brands of Changan Gravity, Changan Qiyuan, Deep Blue Automobile, AVATR and Changan Kaicheng laid out by Changan Automobile also have their own "tasks": Changan Gravity 1.25 million vehicles, Changan Qiyuan 250,000 vehicles, Deep Blue Automobile 280,000 units, AVATR 90,000 units, Changan Kaicheng 230,000 units, plus overseas sales and joint venture brand sales, jointly complete the annual sales target of 2.8 million vehicles!
As for the product layout, including Changan Hunter, Deep Blue G318, AVATR E15, Deep Blue C857, Changan Kaicheng G393, Changan CD701, AVATR E16, Changan Qiyuan C798, Changan Mazda J90A and other models will meet or deliver to consumers this year. More importantly, Changan Automobile has also launched the "Sea Inclusive" plan, which has invested heavily in the overseas strategy, and has now laid out factories in Thailand, and will build manufacturing bases in Europe, America and other places in the future to improve the global production capacity layout.
Write at the end
As the "vanguard" of its own brand, Changan Automobile has been constantly changing and upgrading, and it also understands that only by unswervingly practicing the spirit of the marathon and not forgetting the original intention can it lead China's automobile industry to a new journey.