In the past March, the domestic narrow passenger car market sold 1.579 million units, down 10.5% year-on-year and up 25.6% from 1.250 million units in February. Among them, the sales of new energy narrow passenger cars reached 445,000 units, an increase of 137.6% year-on-year, and an increase of 63.1% from 273,000 units in February.
Compared with the new energy SUV market, the ranking of the new energy car market has changed greatly. Hongguang MINI still ranked No. 1, but the No. 2 was replaced by Tesla Model 3, BYD Qin and BYD Han both fell 1 place, ranking No. 3 and No. 4 respectively; Chery QQ Ice Cream performed strongly, ranking No. 5 with monthly sales of more than 10,000; Ben EV, BYD Dolphin, Xiaopeng P7, Chery eQ, Ean S entered the top 10; Euler Black Cat, Euler Good Cat, Zero Run T03, Xiaopeng P5, BAIC EU series entered the top 15. It is not difficult to see that micro-new energy vehicles are still popular, and "oil to electricity" models are even more neglected. In terms of new forces, a total of 3 models have been listed this month, and efforts are still needed.
Let's take a look at the specific situation!
TOP 1: Macromini
March sales: 41,980 units
In such a period of soaring oil prices, Hongguang MINI became the biggest winner. In March, Hongguang MINI sales were 41,980 units, up 42.7% year-on-year and up 60.7% from 26,116 units in February, ranking first.
Hongguang MINI is positioned as "the people's scooter", the product is very grounded, simple scooter only, most people can afford to buy, to many economically disadvantaged and urgent need of scooter consumers to provide a new choice.
For many people, most of the car scenes are not often with their families to go on self-driving trips, nor are they carrying passengers and goods around the city, but just traveling by foot, and Hongguang MINI meets this need very well.
Judging from the hot sales of Hongguang MINI, models of any price point and any size have their existence value. Different use needs have created models with different positioning, and there is no right or wrong difference between high and low people's travel needs.
TOP 2: Tesla Model 3
March sales: 26,024 units
In march's rankings, tesla model 3 is still ahead, surpassing BYD Qin. In March, Tesla Model 3 sales were 26,024 units, up 2.8% year-on-year and ranked Second.
Tesla Model 3 model is the best new energy model sold in the world last year, with global sales of more than 500,000 units a year, and domestic sales are not bad, which can be described as a proper hit.
Starting from April 7, 2022, Tesla plans to recall some imported and domestic Model 3 models with production dates from January 11, 2019 to January 25, 2022, for a total of 127785 vehicles, including 93,578 domestic Model 3 models.
The reason is that the inverter is prone to failure. Tesla's countermeasure is to upgrade motor control software for vehicles within the scope of the recall through OTA remote upgrade technology. But whether this aspect can work needs to be verified.
TOP 3: BYD Qin
Sales in March: 24,791 units
With the advantages of faster, more provincial, quieter and smoother products, BYD Qin has created a new record for domestic cars. In March, BYD Qin's sales volume was 24,791 units, an increase of 438.8% year-on-year, and a slight increase from 24,501 units in February, ranking third.
As the only Chinese car company that has mastered the research and development, design, production and manufacturing of the whole industry chain of the core technology of new energy vehicles, BYD has basically achieved self-sufficiency in the three major fields of batteries, electronic control and motors.
In addition to the DM-i super hybrid system, BYD also has the heart of electric vehicles - blade batteries. With the blessing of many unique black technologies, BYD Qin's sales are increasing day by day, maintaining more than 20,000 vehicles.
The secret of BYD's success lies in achieving a better performance experience and the lowest possible cost of using fuel vehicles without changing the habits of fuel vehicles. It can be said that BYD Qin will break the monopoly of Japanese and German brand fuel models on the car market in one fell swoop, and is expected to accelerate the transformation process of the A-class car market to new energy.
TOP 4: BYD Khan
March sales: 12,337 units
Driven by the dual carbon target, BYD Han has successfully entered the hinterland of the medium and large car market, and the situation is gratifying. In March, BYDHan sold 12,337 units, up 19.5% year-on-year and up 32.9% from 9,284 units in February, ranking fourth.
Looking at the global automotive industry, Chinese brands already have considerable strength to compete with foreign brands. Among them, the most representative model deformation BYD Han, with strong product strength, has become the "global ultra-safe intelligent new energy flagship car".
On April 10, the BYD Han family launched four new models, covering EV, DM-i, DM-p and other power choices, once again refreshing the product force, creating a record for high-end cars of Chinese brands, and will launch a strong offensive against luxury brands and first- and second-tier joint venture brands.
Of course, the focus of the BYDHan family upgrade is still in terms of power. Since then, consumers have more high-quality choices, not only can choose the ultimate home Han EV, Han DM-i, but also choose the more powerful Han DM-p.
TOP 5: QQ Ice Cream
Sales in March: 11,687 units
Short-distance commuting has become a just need of more and more people, making QQ ice cream on the market a hot sale. In March, Chery QQ ice cream sales reached 11,687 units, an increase of 81.4% from 6,442 units in February, ranking fifth.
As we all know, Chery QQ is positioned as "the first car for young people", which became a hit after its listing in 2003, creating a major miracle in China's automobile industry. With the outbreak of the new energy vehicle market, QQ Ice Cream, like QQ of that year, is committed to creating the first car of young people.
QQ ice cream is very Q cute and cute, no matter from which angle is full of smiles, full of youthful atmosphere, especially loved by female users, power and endurance, for daily transportation is enough.
From the perspective of product strength, with reference to the advantages of "K-Car" such as lightness, economy, practicality and fun, QQ ice cream has broad prospects for development and is expected to become another "national car" after Hongguang MINI.
Write at the end:
Nowadays, the new energy vehicle market is hot, so the ranking changes greatly from month to month. In the new energy car market, whether it is a traditional car company or a new car-making force, it has burst out unprecedented passion, and various new models have emerged in an endless stream, but domestic new energy models obviously occupy a dominant position, and BYD directly announced the cessation of production of fuel vehicles. In the view of the editor, with the continuous upgrading of automobile consumption, the proportion of micro-electric vehicles or will gradually decrease, and the proportion of compact new energy models will gradually increase. At that time, the proportion of micro-electric vehicles in the top 15 models will be greatly reduced.