New energy vehicles are not a new concept, unconsciously green license plate cars have been integrated into our lives, of which micro-electric vehicles with the advantages of close to the people's price and convenience and dexterity, attracting the attention of more and more users. Just last year, SAIC-GM-Wuling only relied on the Hongguang MINIEV model to rank among the top sales of domestic new energy vehicle companies. Entering 2022, the inner roll of domestic micro pure electric scooters has been further intensified.
Dongfeng scenery MINIEV
On March 8, Dongfeng Fengguang's new pure electric vehicle model MINIEV was officially launched. The new car launched a total of three configuration models: practical, comfortable, luxury, priced at 28,600, 35,600, 41,600 yuan, the price is very close to Wuling Hongguang MINIEV, the new car will compete in the domestic micro-electric vehicle market after listing.
Wuling Hongguang MINIEV GAMEBOY
Wuling Hongguang is also continuing to expand the attractiveness of Wuling Hongguang MINIEV, and recently launched the car's trend custom model - Wuling Hongguang MINIEV GAMEBOY. The new car is based on the first original personalized customization service platform "LING LAB" in China, with a total of four major kits and nine categories of Chaochuang suites, which can be matched with nearly a thousand different combinations to meet the needs of users for more personalized customization.
The "Wuling Shenche" took the lead in sweeping the market
Looking at the entire domestic micro-electric vehicle market, the hottest micro-electric vehicle is none other than Wuling Hongguang MINIEV, which is definitely a phenomenon-level existence in the new energy market.
Wuling Hongguang MINIEV
In terms of sales results, Wuling Hongguang MINIEV successfully won the first place in the domestic new energy vehicle market with sales of 426,000 units last year, and created a number of sales records.
In addition to Wuling Hongguang MINIEV, Euler Good Cat, Chery QQ Ice Cream, Changan BenBEN EV, Zero Run T03 and other models are also very hot. Among them, as a women's exclusive model, the Euler Good Cat has sold more than 50,000 vehicles in the entire 2021 period, reaching 50,931 vehicles. And in January this year, Euler good cat sales were 8612 vehicles, up 313.8% year-on-year, ranking seventh in the market segment. Chery QQ Ice Cream has also received a good market response since its official listing, with sales of 9984 units in January, ranking fifth in the market segment.
Euler good cat
The reason why these micro-electric vehicles are so popular is mainly in two aspects, one is the excellent product force, and the other is the economic and people-friendly price. First of all, the price, as far as Hongguang MINIEV is concerned, the official price is 28,800 yuan -38,800 yuan, and the price of about 30,000 can be mentioned, and the setting of this price range is acceptable for the average person. In addition, there is policy support for pure electric models, so that everyone can choose to buy micro-electric vehicles.
In terms of products, micro-electric vehicles generally have a good appearance, and their appearance design is trendy and has personality. In addition, micro electric vehicles can be said to be small, complete, they use the "mechanical space minimization, riding space maximization" design concept, the internal space is reasonably divided, not only driving safety is guaranteed, but also considered in practical applications. Moreover, due to the small size of the mini car, it is more flexible to shuttle through the traffic road and can be more relaxed when parking, which is also one of its advantages.
It is expected to exceed one million vehicles this year
Micro-electric vehicles have always been one of the main growth forces that cannot be ignored in the mainland new energy vehicle market. According to the data, in 2021, the sales of micro-electric vehicles in the mainland have soared from 28,000 in 2013 to 890,000, an increase of 189% over 2020, accounting for 26.88% of the total wholesale sales of new energy passenger cars in 2021 and 33% of the pure electric passenger car market share.
Wuling Hongguang MINIEV macaron
In fact, in the early years, the micro-electric vehicle market was not optimistic. After the electric vehicle market has been cultivated in recent years, people's acceptance of electric vehicles has continued to increase, and with the blessing of policy support, the market performance of micro-electric vehicles has continued to heat up in recent years.
Due to the low price and low cost of use of micro-electric vehicles, people's demand for it is actually very large, it has released a large number of car purchase demand that has been suppressed due to the economic downturn, as evidenced by the rise of micro-electric vehicles such as Hongguang MINIEV. We can see that products such as Hongguang MINIEV are now pulled to a price of about 30,000 yuan, and the ultra-low price has made many consumers sell.
For the future market prospects of micro-electric vehicles, if they can still occupy one-third of the market share of new energy passenger vehicles in the future for a period of time, it will be a very considerable volume. The market predicts that the new energy vehicle market will continue to expand in the future, and the production and sales of new energy vehicles expected to be 5 million new energy vehicles in 2022 will be calculated, and the production and sales of micro-electric vehicles in 2022 will be about 1.6 million, which can be said to be very amazing.
Price increases can't be avoided?
While micro-electric vehicles will continue to evolve, some problems are already emerging. At the beginning of this year, due to the rise in raw material prices, subsidies and other factors, the development of the micro-electric vehicle market has been affected to a certain extent. At this stage, in the case of soaring prices of power battery raw materials, semiconductor chips, etc., the price of micro-electric vehicles that are not high is becoming more and more difficult to achieve profitability, and it is exaggerated to say that under the influence of the high manufacturing costs of new energy vehicles, micro-electric vehicles are directly pushed to the edge of life and death.
Euler Black Cat
In this context, car companies have also taken some countermeasures. Some have chosen to stop taking orders, such as Euler black cats and white cats have taken measures to temporarily stop receiving orders; some have chosen to increase prices, but micro-electric vehicles after price increases seem to have lost their advantages. So, how to develop micro-electric vehicles to stick to their own market?
In this case, it is very important to launch products with higher quality, better performance and higher appearance. In this regard, this also requires car companies to have stronger strength, and the quality of products is improved, even if the price rises slightly, consumers can gladly accept it. In addition, it is equally important to upgrade the star products in car companies or to find more product positioning that consumers need.
Write at the end
In summary, today's micro-electric vehicles have entered a fork in the road of development. But in any case, as a part of the new energy vehicle market, the attraction of micro-electric vehicles is not negligible to car companies at present, and grasping this cake is also the goal of many car companies. In the future, let's wait and see who can stick to or break into the micro-electric vehicle market