On March 23, SAIC Roewe's Clavi CLEAR released a 311km Yuanqi version with an official guidance price of 59,999 yuan.
As the first molded product of SAIC's "new travel" strategy, CLAVI CLEAR is a typical micro pure electric vehicle and the "absolute main force" of pure electric models in the current Roewe product sequence. In 2021, Clavi BRIGHT sold nearly 46,600 vehicles, an increase of 343% year-on-year, accounting for nearly 50% of Roewe's new energy vehicle sales.
New configuration plus new color scheme
In terms of appearance, in addition to the existing white coconut car color, CLEVER has added the yellow zhizhi car color. At the same time, the shape of the new boomerang aluminum alloy wheels adds to the cute and cool feeling of Clavi CLEAR.
The interior of the new car is the same as the current model, but the color scheme uses the same color as the body color of the colorful capsule element. The new black leather integrated seat with anti-curved design can effectively enhance the sense of visual premium, provide a sense of envelopment, and ensure ride comfort with foldable rear leather ergonomic seats. In terms of storage space, it has 367L trunk storage space and adds door panel storage box to enhance the storage experience. In addition, there is a 9-inch high-definition LED touch screen in the car, and it comes with a reversing image function.
In addition, the new NFC intelligent entry system, Thunder LED turn signals and other practical technology configurations bring better cost performance to the model, as well as a more convenient travel experience; front dual airbags, rear reversing radar, 67.7% high-strength steel proportion cage solid body, TPMS tire pressure monitoring constitute an intelligent safety system from the inside out.
Grab the heights of personalization
In 2019, with the gradual decline of central and local subsidies for new energy vehicles, micro-electric vehicles once fell into a period of low sales.
But since the advent of the Wuling Hongguang MINI EV, it has led to a wave of micro-electric vehicles. Compared with some hybrid and fuel models, micro-electric vehicles have considerable advantages in price, which gives many young consumers more choices; secondly, micro-electric vehicles are practical, can shield users from the wind and rain, and become a fashionable urban transportation tool for young people.
However, the cumulative subsidy for new energy vehicles due to the epidemic, the sharp rise in the price of basic resources such as lithium ore, and multiple external factors such as chip shortages have put huge pressure on new energy vehicle companies, and micro-electric vehicles have once again ushered in an inflection point, and many car companies have stopped production of micro-electric vehicles due to cost pressures.
But consumer demand is still there, due to the rise in costs, price increases have been inevitable, but in addition to the price advantage, micro-electric vehicles more abundant personalization has become an advantage.
Many car manufacturers have launched "cute pet vehicles" according to the personalized needs of young people, focusing on the young market, such as the new Baojun E300, Euler black cat white cat, Wuling Hongguang MINI EV, little ant eQ1 queen version, etc., cute, trendy, technology, fashion and so on have become their new labels.
In terms of appearance, configuration and function, micro-electric vehicles are also more and more in line with the needs of young consumers, especially for female consumers, they are more concerned about the color and appearance of vehicles, many traditional fuel vehicles are relatively conservative in design, and micro-electric vehicles are fashionable and changeable appearance characteristics, making it the first choice for female car owners.
For consumers who opt for A00-class pure electric vehicles, many brands have introduced very personalized versions and have a certain modification potential, so that cars can also become different.