China Economic Network Beijing, March 25 (Reporter Wang Yueyue) On March 23, SAIC Roewe's Kelaiwei CLEAR released a 311km Yuanqi version, and the official guidance price of the new car was 59999 yuan. For this people-friendly pure electric car, Roewe also launched the "double-spelling equity gift" of Sandian's lifetime original warranty (the first owner) and an 18-period 0-interest loan (down payment as low as 20%).
Clavi CLEAR 311km Genki Edition Corporate Courtesy
As a volume model in roewe's pure electric product series, Clavi CLEAR has been affirmed by the market with its cool fashion and people-friendly positioning since its listing. According to the data, in 2021, Clavi CLEVER sold a total of about 46,600 vehicles, an increase of 343% year-on-year, accounting for nearly 50% of Roewe's new energy vehicle sales.
In order to get the recognition of more young users, ClaviCLEVER Yuanqi Edition has upgraded the appearance, battery pack capacity and some configurations, etc., and showed personalization through both internal and external repairs. The battery of the new car has changed from a ternary lithium battery to a lithium iron phosphate battery, and the cruising range has also been increased from 302km to 311km.
The double upgrade of 311km endurance and lithium iron phosphate battery not only brings a higher cost performance for this model, but also ensures a safer travel experience for users. Clavi's CLEAR Yuanqi Edition is not only fully qualified for daily needs such as commuting to work and short-distance travel, but also fully meets the expectations of users for new urban travel. Not only the battery life is powerful, the charging is also "high-energy" throughout the process, and it takes only 5.5 hours to fully charge with a 6.6kW household charging pile. IP67 waterproof and dustproof grade, aviation-grade thermal runaway management system, bringing battery safety "double insurance".
In terms of technology configuration, the COOLELEL 311km Yuanqi Version not only upgrades the Thunder LED turn signal, but also is equipped with NFC intelligent entry system. Front dual airbags, rear reversing radar, 67.7% high-strength steel proportion cage solid body, TPMS tire pressure monitoring constitute an intelligent safety system from the inside out, leading the trend of cool technology.
In terms of appearance, the CLARVEL Yuanqi version adopts the new color "Huang Zhizhi" car color, and the current "White Coconut Coconut" car color forms a Gemini star. The new boomerang aluminum alloy wheels are unique in shape and extraordinary in personality, doubling the vitality of Clavi's CLEVER cuteness.
Entering the car, the CLARVEL Yuanqi Edition interprets the smart theme interior with the same colored capsule elements as the body, and adopts a new dazzling black leather integrated seat with anti-arc design, which can effectively enhance the visual sense of luxury, and provide a perfect coating feeling, with the foldable rear leather ergonomic seats to ensure ride comfort.
The 367L large trunk has a free storage space, and the new door panel storage box at your fingertips can be placed, which can be placed for all kinds of objects, so that the car also has excellent storage performance. There is also a 9-inch high-definition LED touch screen in the car, which comes with a reversing image function that is scarce in the same class.
The colorful appearance, flexible interior and higher endurance, intelligent safety make the CLARV 311km Yuanqi version have full confidence to conquer the micro-electric vehicle market. However, this segment is currently facing serious challenges. In the context of the soaring price of raw materials for power batteries, micro-electric vehicles that win with "cost performance" advantages are facing huge cost pressures.
In addition, factors such as the decline in financial subsidies and the rapid decline in the price of points will further exacerbate the cost pressure of micro-electric vehicles. Since the beginning of this year, the sales of micro-electric vehicles, including Wuling Hongguang MINI EV and Changan Xinben EV, have been greatly affected.
In the face of such a severe market environment, what kind of market performance will the Internal and External Upgraded CLAWE Brilliant Yuanqi Edition have? Let's wait and see.