Text | Shushu
I was pressed the pause button on March 13, when neither I nor the whole of Shanghai had expected that it would be suspended from then on and has not yet been finalized to restart.
In addition to people and cities, but also the entire automotive industry where I work.
At this time in previous years, major car companies should be busy releasing brand strategies and new cars for the new year, because there is a Beijing Auto Show; it is a good time for sales to sell cars, because all things are new and new people have new plans for the new year; for those of us in the automotive media, online and offline running conference reports are the norm in April, and it will almost take a busy time until the middle of July to get better.
All of a sudden, all of us will miss the spring of 2022 and say goodbye to April this year in a small world.
However, after I have searched for some things, I would like to tell you that even if it is a pity to miss the spring, there is more than just a pause in the hundred states.
The most enjoyable carnival in April is sponsored by the Extreme Fox
On April 15, the last batch of blocked communities in Shanghai were sealed for at least half a month, and that night, my circle of friends was blown up by Cui Jian's concert.
I can't tell if everyone really wants to follow Uncle Cui to continue to sprinkle some wild, or just want to follow Uncle Cui to roar a few voices "False Monk", it doesn't matter, it's boring, it's over, take the excitement point in, Uncle Cui will definitely let you have fun.
The first bullet screen I saw in the live broadcast room was "Beijing Daxing here", and after being locked up in Shanghai for a month and a half, my tears almost came out, as if the buddies at home were interacting with me in the comment area, and the impressive Polar Fox brand logo in the upper right corner of the video number made me feel a sense of work pride.
Look, this is my industry, the brands I've been exposed to, the events I've attended, and nearly 45 million people here have unleashed the restlessness that has been suppressed by the pandemic for a long time.
It's not a deliberate exaggeration of anything, if there are a hundred more of this activity, I can blow it up every time.
Friends of GAC Trumpchi 4S shop said that everything that can be done is done
A friend of GAC Trumpchi's 4S store said that at the end of March, just after the closure, he received a message from the company - "Race against time to send the newly purchased GAC masks to the three stores in Puxi that have not yet been closed, and send care to the sales store." ”
At the same time as sending masks, they also grasped the guidance work of shooting video works on the store side that time, so as to avoid the situation that everyone was helpless under the condition that there was no way to provide offline services.
Therefore, during this period of being completely closed, their online meetings have not been interrupted, and the sales end has not left home to "sweep the street online", and none of these platforms have been spared.
GAC Trumpchi Hangzhou Company near Shanghai is not idle, and actively sends GAC Trumpchi's green vegetable love package for Shanghai suppliers and other friends, in addition to caring, there is also a "small selfishness" for the company to win more chips.
Very hard, very positive, this belongs to the GAC Trumpchi in the epidemic period of the united will.
From the brand to the employees, Avita gives me the feeling of being at ease
I wrote this article on April 27, this day GQ headline content is about Avita, I have to cry after reading it, GQ rolled the industry advertising content into a tiger skin roll, Avita during the epidemic did not postpone the roll of peers into Mexican chicken rolls.
Avita's sister told me that the car was co-branded with Givenchy's creative director and that it was just a warm-up.
From the communication with her, I saw that Avita's work arrangement from the brand to the staff was not chaotic because of the epidemic or home isolation, and everyone not only worked in a clear manner, but also the progress was carried out in an orderly manner.
"In fact, this Monday we also came in two colleagues of the product, and all the work was not stopped because of the epidemic."
"I only joined the company shortly before I was banned, and now I have received three waves of materials from the company, oil and rice noodles for daily life, raw chicken and bacon brine duck, green vegetables, vegetables and fruits and small oranges, I think this kind of humanistic care is really in line with the company's philosophy, that is, emotional intelligence is not only external, but also for our employees."
Home in Shanghai, SAIC strives to return to work and ensure that employees take a bath and eat
"Home" in Shanghai SAIC, one of the first batch of car companies to start preparing for the fight against the epidemic from mid-to-late March, determined early on that more than 500 R&D-related personnel ate and lived in the park, carried out closed management and work, and did not participate in the closure of the computer, workstations moved home.
Even Sun Yijiong, deputy general manager of passenger cars last time, was transferred from Yang Xiaodong, general manager of SAIC Passenger Vehicles, to continue to work in the front line after the company had eaten for 20 days.
During this time, SAIC motor transformed 20 or 30 bathing equipment in the factory, drove the caravan with bathing equipment to the park, and spent the greatest energy on coordinating resources with local enterprises and the government to solve the problem of eating for more than 500 people in the park.
It is also necessary to work hard with the logistics side, because not only the materials needed for factory production must be pulled in, but also the finished vehicles must be sent out.
There are many problems, Sun Yijiong mentioned in an interview with the media, "For example, when the train is shipped, you still have to do a sanitize when you get to the parking lot, and after the sanitize is finished, you still have to sort out, and after you finish sorting, you have to fight for transportation resources." When we get to the local area, some roads like highways are not open, and we have to take a detour..."
Even so, we see that the lights in the SAIC factory are not extinguished, and we also see that the management and production rhythm of SAIC that appears on the white list of resuming work is getting better and better.
Shanghai Volkswagen Powertrain Co., Ltd., the solution is always more than difficult
After listening to the shanghai volkswagen powertrain co., LTD., I deeply understood the above sentence.
As soon as they were notified of the closure, they quickly restored 30% of their production capacity with a minimum production staffing of 16% and a single-shift production model, and successfully completed the production of more than 11,000 engines off the production line.
Compared with the vehicle manufacturing plant, for the engine assembly plant, there are hundreds of core parts of an engine, and the materials are almost distributed in the hands of more than 120 suppliers in the three provinces and cities of Jiangsu, Zhejiang and Shanghai.
"Once Puxi enters the sealing period, the supply of our parts will be blocked, so we must prepare enough parts before the sealing begins, which is a challenge I have never encountered." Wang Dong, senior manager of the logistics and planning department in the factory, said so in an interview with the media.
Now in the closed Shanghai Volkswagen Powertrain Company Park, there are not only busy employees in the front line, but also various life "regiment leaders", some wear protective clothing to buy medicines for employees at a temperature of nearly 30 ° C, some become "Tony" teachers open mutual aid "barber club", some supplement daily necessities such as summer short sleeves for employees, and so on.
Wang Dong also said: "With the support and help of the Shanghai Municipal Commission of Economy and Information Technology and the Jiading District Government, we have obtained an inter-provincial transportation permit to ensure that the finished engines produced in closed production can be fully supplied to the bases of ANTING, Yizheng, Nanjing and Ningbo, so that we can maximize the value we adhere to." ”
Offline is not online, and this wave of wisdom is doing a beautiful job
Offline press conferences and activities are impossible to do, not to mention the zhi family in Shanghai, even if the change of the epidemic is not so serious in the city to do activities, on the one hand to the social epidemic prevention progress to add chaos, on the other hand, the people who can participate in the activities are basically stationed in the north, Shanghai and Guangzhou, and there are no people who can participate.
But Zhiji is one of the car companies that I think have done the most beautiful online activities during this epidemic. (We also published an article reporting on the real work and psychological state of Zhiji employees before and after the event, "The B side of the epidemic, the breakthrough of Zhiji is happening")
On March 29, Zhiji Automobile held an online communication meeting of "Zhiji L7 New World Driving Control Flagship"; on April 17, Zhiji L7 was officially launched, and at the same time, it also announced a video of continuous drift of 43.646 kilometers, successfully winning the Guinness World RecordTM honor of the longest drift distance of electric vehicles.
People at home, watching drift is very cool to see.
The new 7 Series/i7 is also willing to be released online
The domestic BMW X5 was first released online earlier, and the new 7 series and i7 were also officially released online the other day.
As BMW's most eye-catching model this year, when Mr. Gao Le, CEO of BMW Greater China, tried to pronounce the standard "atmosphere" Chinese on stage, I was convinced for the first time of the eight big characters of "Chinese inspiration, German craftsmanship", and the Chinese inspiration of the 7 series also included two-color car paint and more space than the old model.
Want to understand the new car please jump Teacher Hu first-hand report "The moment the new 7 series debuted, countless people inhaled a cool breath", I want to say, such a heavy car and so many changes, the new 7 series was supposed to provoke the conference beam at the Beijing Auto Show, this situation most car companies will choose to postpone, but BMW is not biased, the pace is unimpeded, in this April brought the most lively wave of discussion.
On the night of the press conference, my circle of friends was even more lively than the night of Cui Jian's concert.
They also didn't stop the pace of release
On April 13, 2022, the replacement Mondeo came; on April 19, the Mercedes-Benz EQS SUV came; the same day Audi came with the Audi urbansphere concept car at the sphere festival.
The Lexus RZ arrives on April 20, the Maserati Grecale arrives on April 21, lincoln's first electric concept car, the Lincoln Star, arrives on the same day; the new Range Rover arrives on April 21; and the Smart Genie #1 arrives on April 25.
April 26 Dongfeng Honda e: NS1 also came, that is, the day's conference to see people a little confused, 20 minutes of the conference, the whole TVC last price chart, really a little boring, but under the epidemic to talk better than nothing, overcome the difficulties together.
There are also many car launches that have also chosen to be released online in this April, and they will no longer count one by one, in addition to the car circle, in this seemingly suspended April, I still remember Musk's $44 billion acquisition of Twitter, remember Macron winning the French election to continue to be re-elected, remember tropical storm "catfish" caused hundreds of deaths in the Philippines more than 100,000 people affected by the disaster, etc.
This is the last day of April, and despite the four days of being briefly unsealed in mid-March, I haven't seen the world outside the neighborhood for 44 days.
I'd love to press the world's clock on March 13 and restart it until the day I unseal it, but I can't press the world's clock, and I can't even play with my old-fashioned alarm clock, and even if I could, it wouldn't pause for a second.
Yes, the world will not be suspended for anything, the industry or even the individual will not really be suspended, I can only mutter to myself, fate this chess player has never stopped the act of sprinkling salt on hemorrhoids.
Fortunately, when my own salt-soaked wound is extremely painful, I am always more inclined to do the right thing, accumulate thickly, wait for the situation to turn better, and then achieve calm and thin hair. I'm proud to see my industry and my peers doing this this in this extremely undesirable April, so I have more expectations for the future.