According to the data of the Association of Passenger Vehicles, the domestic narrow passenger car market sales reached 1.816 million units in November, down 12.7% year-on-year and 6.0% month-on-month. Among them, the sales of new energy narrow passenger cars reached 378,000 units, an increase of 122.3% year-on-year and 19.4% month-on-month, and the growth rate continued to lead the entire passenger car market.
Starting this month, the list of new energy vehicles in the association will be divided from one to two, divided into new energy cars and new energy SUVs. In the new energy SUV market, Tesla Model Y firmly occupies the pin crown, FOLLOWED Song followed, ideal ONE entered the top 3, BYD Tang ranked 4th, Nezha V ranked 5th, BYD Yuan and Ian Y also performed well, ranking 6th and 8th. In terms of new forces, 7 models such as Ideal ONE, Nezha V, Xiaopeng G3, NIO ES6, NIO EC6, Ne Zha U, and NIO ES8 entered the top 15. It is worth noting that the Volkswagen ID.4 CROZZ and Volkswagen ID.4 X two Volkswagen pure electric SUVs entered the top 15.
Let's take a look at the specific situation!
TOP 1: Tesla Model Y
November sales: 23,117 units
Tesla Model Y is deeply in the recall door, why can it continue to sell? In November, Tesla Model Y sales reached 23,117 units, up 73.8% from 13,303 units in October, ranking first.
Tesla (Shanghai) recently issued a recall announcement: due to the knuckle defects, which will increase the risk of collision accidents, the recall of some domestic Model Y electric vehicles with production dates from February 4, 2021 to October 30, 2021, a total of 21,599 units.
This is Tesla's fifth recall in the Chinese market this year, with a total of 344,070 recalled vehicles. Among them, the largest number of recalls was in June this year, involving some imported and domestic Model 3 and domestic Model Y about 286,000 units.
Although Tesla's quality control has been improving, there are still some gaps compared with traditional car companies. At present, Tesla's best solution is to complete the recall, do a good job of after-sales work, and do a good job of strict control in the production process of parts.
TOP 2: BYD Song
November sales: 19,697 units
In the list of new energy SUVs, BYD Song is the well-known domestic No. 1. In November, BYD Song sold 19,697 units, up 808.5% year-on-year, ranking second.
In the list of new energy SUVs, the situation of the former joint venture brands riding the dust has not reappeared, such as Volkswagen, Toyota, honda, in the top 15 sales of models are difficult to find traces, and BYD has a number of core models on the list. In particular, BYD Song won the 2nd place in one fell swoop.
It has to be said that the DM-i hybrid system is the killer of BYD Song's success. BYD's DM-i hybrid system has long been famous, pure electric driving texture, perverted low fuel consumption, fuel and electricity, green card advantages and invincible cost performance, so that its sales soared, user reputation burst.
If this performance and configuration are put on Audi, BMW or Mercedes-Benz, the price may be doubled or tripled. Only better products can be more favored by consumers; only better products can afford to sell at higher prices. Only better products can establish a better brand. Next, can BYD Song win the first place in the new energy SUV list?
TOP 3: Ideal ONE
November sales: 13,485 units
On the first day of December, the sales of "Wei Xiaoli" were frequently reported, but the most eye-catching of them was the ideal ONE. In November, ideal ONE sales reached 13,485 units, up 190.2% year-on-year and up 76.3% from 7,649 units in October, ranking third.
Ideal ONE set a new record of 13,000 units delivered in a single month in November, which is also the first time that a Chinese brand luxury model with a starting price of more than 300,000 yuan has achieved a single month delivery of more than 10,000 units, becoming the preferred product for China's luxury medium and large SUV and home users.
Ideal knows that demand is the biggest driving force for purchases. With innovation to cure anxiety, to meet to drive consumption, to prove the strength of word of mouth, to master the "traffic code", the ideal ONE has naturally become the backbone of the road to promote the popularization of new energy vehicles.
Relying on the range extension technology, the ideal ONE can achieve a cruising range of more than 1000 kilometers under the condition of "full oil and full electricity", effectively solve the problem of user mileage anxiety, and at the same time, the electric drive can bring a pleasant driving experience, and boost the ideal ONE to quickly form an excellent reputation.
TOP 4: BYD Don
November sales: 8,013 units
Compared with other models, BYD Tang can enter the top 5 of the new energy SUV list, which can highlight BYD's strength. In November, BYD Tang sold 8,013 units, up 166.5% year-on-year, ranking fourth.
Thanks to the blessing of DM-i super hybrid technology, Tang DM-i has obtained a loss of power and fuel consumption of 5.3L/100km, subverting the inherent competitive pattern of the two major markets of 200,000 and medium and large SUVs. At the moment when oil prices are soaring, Tang DM-i can undoubtedly save users from daily car expenses.
In addition to ultra-low fuel consumption, the reason why Tang DM-i is favored by end consumers also comes from its advanced driving texture. With the help of the EHS electromix system, Tang DM-i can achieve stepless speed change in the urban working condition electric drive, saying goodbye to setbacks, and even the engine intervention is running in the optimal speed range, very quiet and smooth.
Tang DM-i not only solves the pain points of users with low configuration, small space and only five seats of 200,000 SUV configurations, but also overcomes the "three highs" barrier of high price, high taxes and fees, and high fuel consumption of medium and large SUVs, bringing home users six major leapfrog experiences of "fast, provincial, quiet, smooth, green, and large".
TOP 5: Nezha V
November sales: 7,027 units
As the hottest model under Nezha Automobile, Nezha V's product strength and sales have improved rapidly. In November, Nezha V sales were 7,027 units, up 425.6% year-on-year, ranking 5th.
On November 3 last year, Nezha V was officially listed. Since the listing of Nezha V for one year, it has accumulated 50,000+ orders, and its user footprint has spread across 303 cities across the country, with a cumulative driving of 300 million kilometers and a cumulative reduction of carbon dioxide emissions by 20,000 tons.
After a year, on November 3, Nezha V Pro was officially launched. Nezha V Pro has been upgraded according to consumer preferences, mainly on the power, intelligent configuration and other aspects of the adjustment, become more powerful and competitive, is the real smart pure electric SUV within 100,000 yuan, is definitely the best choice for daily commuting.
In the pure electric small SUV market, although Nezha V Pro can not do "all-round", but it is still remarkable, especially the price is not very high, allowing consumers to enjoy the leading intelligent electric experience at a lower cost.
Write at the end:
Compared with the new energy car market, the competition in the new energy SUV market is more intense, not only with the strength of Tesla Model Y to occupy the championship throne, but also the Volkswagen ID.4 CROZZ, Volkswagen ID.4 X, BMW X3 BEV and other German pure electric SUVs. It is not difficult to see that compared with cars, SUV models have a higher chassis, more space for hanging batteries, and less difficulty in vehicle design, which is the first segment that major car companies enter when they enter the new energy vehicle market. Therefore, in the top 15 models of the new energy SUV list, there are many pure electric SUVs of Volkswagen and BMW.
The cumulative sales ranking of the new energy narrow passenger car market from January to November 2021 is shown in the following figure: