Auto-First | Liu Tianming
The bridgehead role of Honda's electrification strategy was given to Dongfeng Honda. Half a year ago, Honda China released a new pure electric vehicle brand e:N, and Dongfeng Honda e:NS1 preemptively completed its offline debut. Half a year later, Dongfeng Honda took the lead in releasing the first pure electric vehicle product e: NS1, officially cutting into the new track of pure electric vehicles.
On the evening of April 26, Honda's first pure electric vehicle in China, Dongfeng Honda e:NS1, was listed in a very futuristic virtual world, and the new car was positioned as a "smart driving fun pure electric SUV", launching a total of 4 models, priced at 175,000 yuan - 218,000 yuan after subsidies.
Entering the era of electrification, Honda still adheres to the user-centric, and is committed to creating mobile fun for users beyond expectations through technological innovation. The day before the launch of Dongfeng Honda e:NS1, Honda held an e:N brand night online event, released the "e:N" brand declaration, brand slogan and product planning, etc., sounding the clarion call for fully moving towards electrification. Driven by new brands and new models, Dongfeng Honda's electrification transformation will also accelerate again.
As Honda's first pure electric vehicle model in China, e:NS1 not only perfectly inherits Honda's more than 70 years of car manufacturing genes, but also integrates China's most advanced electrification and intelligent technology, bringing users a new pure electric travel experience that integrates the three core values of "action", "wisdom" and "beauty".
The new car is built based on the intelligent and efficient pure electric architecture "e:N Architecture F", which integrates high-power motors, high-density batteries, exclusive frames and chassis platforms for pure electric vehicles, with a fast start, smooth speed and flexible control. At the same time, the re-tuned chassis and unique noise reduction technology, Dongfeng Honda e:NS1 can bring users driving pleasure and riding comfort. It is worth mentioning that the sporty Honda EV Sound acceleration sound wave is added in the sport mode to provide a more exciting acceleration experience for the driver.
In terms of endurance, dongfeng Honda e:NS1 e-type model and e-version model CLTC under the working conditions of 420km, e-dynamic version of the model and e-environment version of the CLTC under the working conditions of 510km.
Thanks to the state-of-the-art Honda CONNECT 3.0 exclusive version for pure electric vehicles, the Honda SENSING system and the intelligent digital cockpit, Dongfeng Honda e:NS1 defines the new value of electric mobility with outstanding intelligent technology performance. The Honda CONNECT 3.0 exclusive version of pure electric vehicle behind the 15.1-inch ultra-narrow bezel suspension smart screen integrates more than 20 functions such as natural and smooth AI voice assistant, car home interconnection, energy management, and OTA online upgrade.
The driver state perception system installed for the first time can effectively identify the driver's state, and even detect emotional changes, actively remind, and make the driving experience smarter and safer.
e:NS1 adopts a new "e:N Design" design language, the overall shape is simple and sharp, the application of the new car logo shows its pure electric vehicle identity, and the interactive lamp language can change a variety of light language expressions during the charging process, so that users can see the charging status at a glance. The new car is available in five exterior colors, with a length, width, height of 4390*1790*1560mm, and wheelbase of 2610mm. Adhering to the concept of "MM", there are as many as 18 storage spaces in the whole vehicle, and the space utilization rate is leading the same level.
In order to bring users a new car purchase experience in the era of electrification, Dongfeng Honda has also strengthened online and offline linkages, and provided convenient services around consumer life cycle service scenarios through global marketing such as Dongfeng Honda e-mobile mini program, Dongfeng Honda App and e:NS1 space city tour.