Starting from 2021, China's MPV market has entered a very hot year, in order to cater to the car purchase needs of two- or even three-tire families, the demand for large-space models is becoming more and more exuberant, and the choice of models in different price segments has become very rich. The Buick GL8 is the evergreen of the MPV sales list, and when it comes to luxury high-end MPV, toyota "Alpha" and "Raelfa" are the topic models that cannot be avoided. The reason why these models have been able to sell well is largely due to the atmosphere and better practical performance brought by the majestic momentum. The hot selling trend of high-end MPV has also allowed many Chinese auto brands to join in.
This year, the strength of MPV products is particularly obvious, and everyone has launched high-end MPV products, such as Lantu Dreamer, Denza D9 and so on. The most direct threat to the listing of these models is the mainstream MPV of the joint venture brand represented by GL8, can it successfully counterattack with new energy, intelligence and high-end?
(1) Lantu Dreamer
Lantu is a high-end electric vehicle brand created by Dongfeng Motor, not long ago Lantu Dreamer officially announced the pre-price, of which the pre-price of the 7-seat version of the model is 380,000-480,000 yuan, while the pre-price of the four-seat customized version of the model is from 600,000 yuan, carrying the domestic MPV price ceiling. As the second mass production model created by the Lantu brand, the Dreamer is based on the lantu ESSA's native intelligent electric architecture, positioning it as a large MPV.
In terms of appearance, the new car basically continues the family design of the Lantu brand, using a closed front grille and a straight waterfall type of the middle net shape, and the narrow and long headlight groups on both sides are combined with the chrome decorative strips that surround both sides of the front, creating a very good high-grade texture. At the same time, the new car also provides two-color body options, which will greatly enhance the overall luxury of the vehicle. The aura far exceeds that of the GL8 and Xena, with the targets aimed directly at the Toyota Alpha and Lexus LM (parameter | picture). In terms of body size, the new car has a length, width and height of 5315/1980/1810mm, and a wheelbase of 3200mm. The design of the rear of the new car is relatively straight, and the rear surround with the folded line design of the trunk door also makes the sense of hierarchy of the new car a good upgrade.
The interior combines luxury and technology to meet the mainstream aesthetics of the moment. The triple screen that runs through the center console can give people a shocking feeling. In terms of materials that highlight the sense of luxury, dreamers are not stingy, and the workmanship in the details refers to Lantu FREE, which will also have a higher standard.
Spatially, the 7-seat version of the new car features a 2+2+3 seat layout, with a second row of seats with three-speed ventilation/heating, 12-way adjustment+4-way sleeping headrests, zero-gravity wide seats with leg rests, and extra-long front and rear slides. The four-seater version will also have a more luxurious rear option, which will greatly meet the various needs of commercial vehicles. In terms of safety configuration, Dreamer is equipped with the active thermal imaging driving assistance system as standard, which can be used in complex climatic environments such as white light and night, rain, snow and fog, and accurately predict the real-time road conditions of 150-200 meters ahead, which is also the only civilian vehicle with this military observation technology of local manufacturing.
In terms of power, the new car will launch a pure electric version and a range extended hybrid version. Among them, the declared extended range version is equipped with a dual-drive motor of the front 130kW/ rear 160kW, and the range extender is a 1.5T engine; the front and rear motors of the pure electric version are 160kW, and the maximum speed is 200km/h. In addition, the new car is also equipped with double wishbones and air suspension, and has a magic carpet function and CDC shock absorption technology, which can perceive the road conditions in advance through the camera and adjust the softness and hardness of the suspension in time, which can maximize the effect of smooth driving.
(2) SAIC Maxus G90
Coincidentally, SAIC Maxus also wants to impact the high-end MPV camp. After many adjustments to the brand's product layout, SAIC Maxus has focused on the MPV market. Its new MPV G90 will be officially launched on April 29, and the pre-price of the new car was previously announced at 230,000-350,000 yuan. The G90 is positioned as a medium and large business MPV, the vehicle size is larger than the main competitor Buick GL8, and the new car is equipped with a 2.0T (48V light hybrid) engine.
In terms of appearance, the front grille shape of the Chase G90 is extremely exaggerated, occupying almost the entire area of the front of the car, and the interior is decorated with thick horizontal chrome trim, which looks domineering. Slender LED daytime running lights located on both sides of the grille further enhance the impact of the vehicle. The T-shaped daytime running lights function as turn signals, the far and near LED light clusters are arranged in the left and right air intakes, and the headlights and U-shaped chrome trims inherit the design elements on the MIFA 9.
The side and rear shape of the Chase G90 is basically the same as that of the MIFA 9, the Z-shaped chrome trim strip of the rear window also further improves the agility of the body side, and the exaggerated rear taillights are also the same as the MIFA, which looks very recognizable. The performance of the vehicle space is a great selling point compared with the joint venture brand at the same price, and the length, width and height of the new car are 5280/1998/1845mm, and the wheelbase is 3200mm, which is almost the same as that of the Lantu Dreamer.
Saic Motor MAXUS G90 adopts a new interior layout, showing a high-tech sense of surrounded large surround cockpit, and a large area of soft packaging environmental protection material wrapped in master craftsmanship. The front row is equipped with a "Rolling Cloud Shu" triple screen, which adopts the Spider Zhilian 2.0 system and is equipped with a super 10-inch HUD head-up display system. The overall design is biased towards business attributes.
The armrests of the second row are pulled backwards to expose the control screen of the second row of seats, which can adjust the heating, ventilation and massage of the seats, and can also adjust the interior lights, sunroofs, and windows. In addition, the new car adopts a large area of double-open large sunroof, so that there is no sense of depression in the car. The second row of seats, equipped with 64-color smart rhythmic mood lights, and with JBL's flagship sound system, provide a top-notch ride experience. The 10-inch LCD chair back screen also makes long-distance travel no longer boring.
In terms of power, the G90 is equipped with a 2.0T engine + 48V light mixing system, with a maximum power of 234 horsepower and a peak torque of 390 Nm. The drivetrain is matched with an 8AT gearbox with zero hundred acceleration of 9.6 seconds. The power level driving the G90 can only be said to be decent.
(3) Denza D9
Denza, as a high-end brand cooperated by Daimler and BYD, has been recognized by Chinese consumers through years of accumulating its brand and popularity. Now, after the brand independence, as the first model under the new strategy of the Denza brand, denza's high-end MPV has attracted much attention and expectations. The new car is named Denza D9, positioning medium and large luxury MPV, the body length reaches 5 meters 2, while the price range of the new car is about 450,000 yuan.
It's full of black technology, and the selling point is full. The core product advantage is equipped with BYD supermix technology, and the comprehensive cruising range can exceed 1000 kilometers. As for the price, Zhao Changjiang, general manager of Denza's sales division, revealed on the Internet that because the new car has two plug-in hybrid (DM-i and DM-p) versions, and is equipped with four-wheel drive and two-wheel drive different drive systems, the price range will be wider.
In terms of appearance, the front face part adopts a new design language, the huge middle grid grid directly pulls the aura, and the inside of the grid is a dot matrix "lock armor" structure, with the eagle eye headlights at the upper corner of the eye, domineering. In addition, the large area of chrome trim makes the entire front face look more delicate and luxurious.
From the side, the new car adopts a standard MPV-style body structure, reaching 5 meters 2 body so that the smooth roof line and waist line extend parallel to the rear, and converge in the D-pillar position, forming a good visual integrity, coupled with the double-sided sliding door structure, making it look good high-end. In the rear part of the car, the new tail lights adopt a penetrating design, incorporating the language symbol of "Meteor Arrow", creating a delicate and unique taste, which is very futuristic and technological. In addition, the new car is also equipped with a small roof spoiler, from the entire silhouette, the integrity of the new car will be well demonstrated.
The interior space of the new car will adopt a 2+2+3 7-seat layout, and the seats will be integrated. The third row of seats can be flattened for practicality. The configuration level is also the consistent high configuration route of domestic cars, and the new car is equipped with electric sunroof plus large canopy (double glazing), with double electric sunshades, electric sunroof one-key opening/closing, welcome mode double-sided electric sliding doors, four-door double-layer silent glass and high-end brand tires that use high-tech composite materials to enhance grip and handling feeling.
In terms of power, Denza MPV will provide pure electric and hybrid two power mode models for choice, equipped with BYD blade battery, safety performance is comprehensively improved; hybrid mode will use BYD's latest new energy technology, will be equipped with DM-i hybrid system, endurance is expected to reach more than 1000 kilometers.
(4) Red flag MPV
This year,the domestic high-end MPV products are more concerned models also hongqi MPV. Although the information about Hongqi MPV is limited, we have seen many times on the Internet in the camouflage test car diagram, and after the SUV market became popular, Hongqi began to dabble in the MPV market. Hongqi's new MPV belongs to the Q series Hongqi commercial vehicle matrix, plans to start mass production in June, is expected to be listed in the second half of the year, focusing on the luxury MPV market, including Buick GL8, Toyota Xena and Alpha and other products.
In terms of appearance, the Red Flag MPV continues the family design language, the huge straight waterfall grille occupies the entire front face, the inside of the grille is suspected to have a radar design, and the hood is the iconic red logo of the Red Flag and extends down to the middle of the grille. In addition, the Hongqi MPV also adopts split headlights, and the function of turn signals is also integrated on the exterior mirrors.
The side of the car adopts the traditional MPV structure design, and the sliding door is a necessary element of the MPV that has always been qualified. The vertical shape behind the C-pillar also gives the rear passengers more interior space. In addition, the side of the body may be equipped with an 18-inch rim and the inside of the rim will be designed with five spokes, which is highly recognizable. The shape of the rear of the car is also relatively square, and the opening position of the tail door is quite low, which has a strong Japanese MPV pragmatism essence. Some kits are also extended to the top of the rear.
In terms of interior, the center console is relatively regular, and there are wood grain trim panels on the right side, showing a sense of grade. At the same time, the suspension central control screen is also in line with the current trend. It is worth mentioning that the transmission of the Red Flag MPV has been moved up, and it has a more MPV flavor. The central control integrates a large-size floating LCD screen, and the air conditioner outlet and gear shift mechanism are under the screen. The front and rear seats have armrests on both sides and leave a large storage space in the center of the seat. The car has a 2+2+3 seven-seat layout, and the second row of seats looks very wide.
In terms of power, the new car is expected to be equipped with a 2.0T turbocharged engine + 48V light hybrid system and a 3.0T supercharged V6 engine. Transmission section, mated to a 7-speed dual-clutch transmission.
summary
At present, the domestic MPV market is transforming into a high-end, such as Odyssey, GL8, Xena and other models of positive sales are growing. The upcoming domestic MPV can be described as a promising prospect, especially the Denza D9 and Lantu Dreamer, all of which are applied in the form of new energy drive, IKEA IKEA. In the future, more and more cities will implement the policy of restricting the number of cars, and more and more people will choose MPV models in the case of only one car. The new energy or pure electric MPV market is a blue ocean market, and the emergence of pure electric drive MPV will even become the mainstream of the market.
In the era of fuel vehicles, the competition between domestic models and joint venture brands is not dominant. With the advent of the new energy era, independent brands choose the new energy route, and 2022 is destined to be the first year of MPV transformation, and more Chinese brands will join it. When per capita income generally increases and the proportion of middle-class households increases, the growth of high-end consumption will be further opened. Compared with fuel MPV, the new energy MPV can not only be surpassed in the interior benchmarking and intelligent level, but also the smoothness and tranquility of the electric drive form are more suitable for comfort-oriented models such as MPV. The high-end of the MPV is obviously also imperative, which is a good thing for us consumers, and we are waiting for more new cars to arrive.