At the beginning of the joint venture between BYD and Daimler, many people in the industry believe that it will grow into another high-end brand, after all, Daimler has mature experience in shaping high-end brands, and even if it is not good, it can also play a draw with Toyota and Volkswagen. Unexpectedly, Daimler's endorsement did not bring an aura to Denza, and even the sense of existence was not as good as Borgward.
Although Daimler occupies 50% of the equity, it is completely a pair of workers who do not contribute to the work, grinding the posture of foreign workers all day long, and has no positive effect on denza's brand power and sales. In the long run, BYD naturally can't look down, simply do not play with Daimler, through equity adjustment, BYD will occupy 90% of dexter's equity, equity adjustment will be completed in the second half of the year.
Although the shares of both sides are still 50% on the surface, in fact, BYD has taken the lead. Judging from the debut of the Denza D9, the new car has a lot of BYD design figures.
It is reported that the body length of the new car is more than 5200mm, the wheelbase is about 3100mm, and the seat layout of 2+2+3 is adopted, and the second row of seat slides is still the longest in the world. If the seats in the third row are vacant, they can be flattened, the storage space can be guaranteed, and the second row will also present a richer seating space.
Judging from the official picture released, the new car adopts a new design language, and the lock armor-style middle net occupies the entire front face and is integrated with the LED headlights on both sides. The size of the fog lights below is also unprecedented, and the height of the upper and lower sides is almost as high as the front of the car. The whole front face looks simple and clear, and the atmosphere is vigorous.
The waistline on the side of the body is obvious, and when extended to the D-pillar, there is a clear downward trend, forming a barb shape, adding a lot of sports atmosphere. The D-pillar uses bright silver chrome trims to give a noble metallic texture.
The most eye-catching thing about the tail is the through-type taillight, which adopts the ancient arrow shape, combined with the lock armor type grille, it is not difficult to see that the Denza D9 still has the FIGURE of the BYD Dynasty series.
Judging from the previously exposed interior, the new car uses an integrated sports seat, a boxy touch screen, which may abandon the rotation function. To be honest, as a high-end MPV, the one-piece sports seat is really a bit out of tune. After all, the most basic function of MPV is comfort, of course, the integrated sports seat can also take into account the comfort, but it is difficult to give people a comfortable feeling in the shape, I hope that the actual car will change.
In terms of configuration, it will be equipped with double-sided electric sliding doors, double sunroofs, double-layer soundproof glass, and high-end brand tires as standard. Originally, it was planned to debut at the Beijing Auto Show, but after the car was postponed, it was impossible to see the true face of the Denza D9.
It is certain that double-layer soundproof glass plays a great role in improving the quietness of the car, according to the analysis, the starting price of Denza D9 will be around 350,000 yuan, most people will choose as a commercial vehicle, then quietness is naturally very important.
It is reported that denza D9 no longer uses the current logo, there will be new changes, Denza D9 will also be independent, as the first model after the independent brand. It is not difficult to see that after BYD occupies the dominant position, it hopes to reshape the high-end attributes of the brand with a new brand and a new model. No longer relying on Daimler, BYD itself has the strength to develop its own high-end brand.
Conclusion: Entering 2022, independent brands in the MPV field, it seems to have ushered in an explosive period, Lantu Dreamer pre-priced 380,000-600,000 yuan, Wei brand new MPV also exposed the road test spy photos, Hongqi MPV will also be mass production on June 30. Without exception, they are all positioned as high-end MPVs. At present, in the high-end MPV market, Buick GL8 is the only one. With the development of independent brands, I believe that there will be more discourse power in high-end MPV.