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Denza brand equity restructuring, Daimler accounted for only 10%, its first high-end MPV name announced: D9

Denza brand equity restructuring, Daimler accounted for only 10%, its first high-end MPV name announced: D9

Recently, according to the official Weibo of Denza Automobile, its first high-end MPV model was named D9. According to the news previously released by Daimler officially, Daimler and BYD Automotive Industry signed an equity transfer agreement on adjusting the structure of its joint venture company Denza, and intend to complete the equity transfer of the two parties in Denza. Upon completion of the transfer, Daimler and BYD will hold 10% and 90% of Denza's shares, respectively. The matter is subject to the approval of the relevant regulatory authorities and is scheduled to be completed by mid-2022. This means that the Denza brand will end the situation of equal sharing between Daimler and BYD.

Denza brand equity restructuring, Daimler accounted for only 10%, its first high-end MPV name announced: D9

According to the official picture previously revealed, it can be found that the front grille design of dentist D9 is very recognizable, similar to the shape of ancient armor, with a full chrome wrapping aura. The lower surround is flanked by a very exaggerated deflector shape, and the INTERIOR is also embedded with LED fog lights horizontally.

Denza brand equity restructuring, Daimler accounted for only 10%, its first high-end MPV name announced: D9

The shape of the body side is square and slender, which is a common design for MPV models of this level, and the overall is very simple. The rear of the car adopts the shape of a penetrating taillight, and the internal light group is sorted like a sword, which is very recognizable after lighting.

Denza brand equity restructuring, Daimler accounted for only 10%, its first high-end MPV name announced: D9
Denza brand equity restructuring, Daimler accounted for only 10%, its first high-end MPV name announced: D9

According to the spy photos of the D9 interior circulating on the Internet, it can be speculated that the central suspension large screen, the full LCD instrument are configured, and the shape of the electronic gear is similar to the design of many BYD models, and the front seats use integrated sports seats. The new car is expected to provide 2+2+3 seat layouts, and it is not excluded that 2+2+2 6-seat business layouts may be provided in the future.

Denza brand equity restructuring, Daimler accounted for only 10%, its first high-end MPV name announced: D9

According to the Weibo content previously released by Zhao Changjiang, general manager of Denza's sales division, it is not difficult to find that Denza D9 will provide two power forms of EV and DM for consumers to choose.

GO Car Jun comments: In the battlefield of new energy, the sedan and SUV market is very hot, and the MPV market is still quiet without big moves, as the Denza brand begins to exert new energy MPV market, I believe that there will be more car companies to join in the future.

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