For the BBA will choose to localize its medium and large SUV, I will not be very surprised, after all, in the current medium and large SUV market, similar to the ideal ONE such a good cost-effective medium and large luxury SUV, but also emerge in an endless stream, if the BBA has been high, may even the existing market share will shrink, therefore, I think the BBA will be medium and large SUV localization, more or the general trend. I thought that audi should be at the forefront of localization, but the first to list a domestic medium-sized SUV is BMW, and the X5L launched by it has reduced the price and improved the product strength compared with the imported X5, which has indeed improved the market competitiveness.
At present, BMW X5L has been listed on March 31, the same day as the new car was launched, BMW also launched a new domestic BMW i3, positioned in the pure electric medium-sized car market, can also be called pure electric version of the 3 series. At present, there is only one model under the new car, priced at 349,900 yuan, compared with the price of 23.99-42.99 million yuan of Xiaopeng P7, bmw i3 price is to occupy a certain advantage, coupled with the blessing of BMW, so that the newly listed BMW i3, the popularity is also good, it seems that Xiaopeng P7 will now usher in a fierce enemy.
Judging from the exterior design of bmw i3, in fact, you can still see the family atmosphere of BMW. The front face is equipped with a large double kidney grille, decorated with wide-body silver decorative strips on the periphery, decorated with bright color decorative strips on the inner perimeter, and composed of multiple black bright plates in the middle net. The multi-line design of the lid and front bumper, combined with sharp and narrow headlights, does add a lot of sports to the BMW i3.
The sides of the body are not outlined with multiple lines, but on the lower edge of the front fenders, you can see the new style of "shark gills", and starting from the "shark gills", extending an irregular style of low waistline. The front and rear 19-inch multi-spoke wheels, incorporating the dynamic concept, effectively reduce the wind resistance of the BMW i3. The rear of the car is equipped with a large ducktail, narrow and long taillights embedded in the sides of the trunk, the surface of the rear bumper is not a lot of lines, and the bottom is also equipped with an exaggerated black diffuser, which looks really sporty.
The three-frame steering wheel in the car looks no stranger, the surface of the center console is mainly black, the 12.3-inch LCD instrument screen and the 14.9-inch touch screen form a dual screen, the flat air conditioning outlet is embedded under the screen, surrounded by black bright boards and silver decorative strips, and the air conditioning control panel is still dominated by physical buttons, supporting blind operation. However, the central control screen has a built-in BMW iDrive 8.0 operating system, which is reported to be the best experience in traditional luxury brands.
From a dimensional point of view, bmw i3 has 4872/1846/1481mm three-dimensional, 2966mm wheelbase, compared to the 4829 (4719)/1827/1463 (1459) mm three-dimensional circumference, 2961 (2851) mm wheelbase BMW 3 Series, BMW i3 overall size is slightly better, and compared to the 4880/1896/1450mm three-dimensional, 2998mm wheelbase of the new Xiaopeng P7, It can also be found that the size of the BMW i3 is slightly inferior, but the gap is not large, but it is also in line with the mainstream of the market.
From the power point of view, BMW i3 is equipped with a high-nickel ternary lithium battery pack, matching a single motor drive, bringing a pure electric endurance of 526km, and 6.2 seconds of 0-100km/h speed, while the new Xiaopeng P7 has a pure electric endurance of 480 and 670km respectively, of which the new Xiaopeng P7 with a battery life of 670km has a starting price of only 280,000 yuan, and compared with the two, it can be found that the cost performance of bmw i3 is slightly inferior. However, in order to improve ride comfort, the BMW i3 is additionally equipped with adaptive air suspension, which can also ensure the driving comfort of passengers in the car when driving on unpaved roads.
In summary, the appearance of the BMW i3 is still quite in line with the aesthetics of young people at present, which is both sporty and does not lack youthful atmosphere. The technical atmosphere of the interior is also poor, although the size will be slightly inferior to the Xiaopeng P7, but the actual gap is not large, and it will not affect the use of space. With an endurance of more than 500 kilometers, there is no problem in dealing with normal household travel, and BMW is also equipped with an air suspension on the model priced at more than 300,000 yuan this time, which is indeed conscience.