What makes adults work tirelessly and run day and night is often to bring a better material life to their families, and all this is inseparable from the economy. The gradual improvement of people's living standards is reflected in the details, from household appliances to intelligence, cars gradually into thousands of households, which are proof of the improvement of economic level.
But we can have the life we have now, and it is also a symbol of national strength. It took 30 years for China to move from 11th to 3rd in the world GDP list, and now it is firmly ranked 2nd in the world GDP list. In The proportion of China's GDP, the automobile sector is an indispensable key link, not only including automobile consumption, but also covering manufacturing and hardware industry.
By the end of 2021, China's pure electric vehicle sales account for 61% of the global market share, and at the moment of vigorous promotion in the field of new energy vehicles, China's electric vehicle market ranks first in the world, and this market still has room for increment. In the face of the new energy era that has swept in at a rapid pace, many traditional car manufacturers have opened the road of transformation.
In 2021, Honda China officially released a new pure electric brand "e:N", and now, together with GAC Honda for many years, the new electric brand e:NP has broken through. "Carbon neutrality" and "zero traffic accident mortality" as the two major strategic goals in 2050, the world is accelerating the implementation of various initiatives, this time, GAC Honda e: NP brand theme and business "pole · real".
Naming meaning
The reason why GAC Honda named the new pure electric brand with e:NP is because "e" stands for "energize", "electric", "N" stands for "New", "Next", and "P" means that the brand has a new dimension of "New & Next Prime". At the same time, the e:NP brand has also been given the Chinese name "Polar Turbulence", which means "extreme boundless, surging by you".
Break the boundaries of the four major areas
GAC Honda e:NP brand to break the boundary of the starting point of the enterprise's electric transformation, with the system of upgrading to help promote the comprehensive layout of the electric era of the honda to jump, the product research and development, manufacturing, channel sales, service model of the four major areas of innovative integration, breaking the boundaries of the four major areas, bringing unique electric vehicle value.
Honda's 70 years of car manufacturing wisdom integrates Talents and Partner Resources in China's "Electrification" and "Intelligence" fields, breaking the boundary between global resources and local resources. And in 2024, the new energy exclusive factory will be completed and put into operation, the new factory will fully combine the 5G network and a number of "intelligent" innovations, breaking the boundary barrier between "quality manufacturing" and "intelligent manufacturing".
Under the combination of digital platforms such as the GAC Honda APP + open e:shop + supermarket store, users can enjoy online car selection and one-click booking in the cloud showroom of the GAC Honda APP without leaving home, eliminating the boundaries between online and offline, virtual and realistic, fun and professional, breaking the boundaries between customers and partners, and expanding the new car buying experience and services.
Brand strategic layout
By 2025, GAC Honda will continue to launch a new brand series of electric models at a pace of one model per year to create the e:NP brand. As the first model of the e:NP brand, the e:NP1 was given the Chinese name "Polar 1" and enabled the intelligent pure electric architecture e:N Architecture integrated three-in-one high-power drive motor, large capacity and high-density battery, high-rigidity exclusive pure electric vehicle frame and chassis platform.
e: NP1 polar 1 evolutionary value
e: NP1 Polar Pan 1 allows users to enjoy the pleasure brought by strong power, and can also realize the driving control pleasure of human-vehicle integration. In order to avoid the vertigo caused by the electric drive characteristics, the e:NP1 Polar Pan 1 has been repeatedly and carefully adjusted by the suspension system, seat system, pedal response, and power output, weakening the instantaneous high torque output of the electric drive and the sense of braking urgency, thereby preserving the comfort of the passenger.
e:NP1 Polar Pan 1 integrates 20,000 kinds of scene algorithms in the electronic control program, which is dozens of times more than the opponent, providing users with more comprehensive application scenario coverage. And on the basis of the strong power output, the restless motion gene is also triggered by the electronic control algorithm, and the model adds Honda EV sound to the sport mode, bringing more sensory stimulation with simulated sound waves.
In order to achieve from passive intelligence to active intelligence, the full-stack intelligent control ecosystem e:N OS equipped with the e:NP1 Polar Pan 1 integrates the intelligent digital cockpit based on the HMI system, the Honda SENSING safe driving assistance system, and the Honda CONNECT 3.0 exclusive version of the pure electric vehicle. It is equipped with Honda's first DCC driver status perception system, which can recognize the driver's expression and interact with the state.
summary:
In the face of increasing living standards, the mode of travel is no longer limited to a single, but the turning point of travel economy still needs to be balanced from the root, and the pure electric vehicle market is undoubtedly stable. When people no longer have economic pressure for fuel economy and post-maintenance, the easy and smooth pure electric driving pleasure will become pure, and in this dimension alone, the value of the e:NP brand has been reflected. But the ultimate is not only the pursuit of "single expertise", "the all-round ability after breaking the boundary and integrating through" is the ultimate of the higher order! Even so, the GAC Honda e:NP brand has more fun because it has no boundaries.