In the past year, factors such as russian-Ukrainian gun smoke and the Earthquake in Japan have made the situation of rising prices of chip and battery raw materials that are already in short supply more severe. The sudden acceleration of electrification transformation has made traditional automobile companies tighten their nerves once again. Insight into the overall situation of the market, integration of enterprise structure, and formulation of a favorable direction for the development of the enterprise are the "compulsory examination questions" of every car company.
At the 100 Electric Vehicles Forum a few days ago, Zhu Huarong, chairman of Changan, said that in the next 3-5 years, 80% of China's fuel vehicle brands will be "shut down and turned" (that is, shut down, suspended, merged, and transformed). This means that "lying flat is eliminating". Of course, no one can accurately predict the direction of the industry, once "life hanging on the line" of Great Wall Motors is an example, from the stagnation of development to the resolute transformation, Great Wall Motors in 2021 handed over a beautiful financial report card.
Growth continued to increase, with revenue and net income increasing
On the evening of March 29, Great Wall Motor disclosed its 2021 financial report. According to the financial report, Great Wall Motor's operating income reached 136.4 billion yuan, an increase of 32.04% year-on-year; the net profit attributable to the mother was 6.73 billion yuan, an increase of 25.41% year-on-year.
It can be said that Great Wall Motor's 2025 strategy has achieved initial success. Under the unstable global supply chain, which leads to rising costs and continuously expanding the investment of product chain layout, Great Wall Motors can still maintain an upward trend in key data such as operating income and net profit, and also lay a solid foundation for the transformation of "global intelligent technology companies".
Reviewing the reasons for the steady increase in the performance of Great Wall Motors, Great Wall Motors achieved new car sales of 1.28 million units in 2021, an increase of 14.79% year-on-year; by brand, Great Wall Motors has six major brands: Haval, Great Wall Pickup, Euler, Tank, Salon and Weipai. Among them, Haval Automobile has carried the banner of sales list, with sales of 770,000 units in 2021, an increase of 2.6% year-on-year; pickup truck sales of 233,000 units, an increase of 3.6% year-on-year. In terms of new energy vehicles, the Euler brand sold 135,000 units in 2021, an increase of 140% year-on-year. In 2021, 85,000 vehicles were sold from the Wei brand independent high-end off-road tank brand, and the sales volume of the Wei brand was relatively sluggish, only 58,000 vehicles. The product chains of the six major brands directly brought 136.4 billion yuan of revenue to the Great Wall.
It is worth noting that in 2021, while optimizing the product structure of Great Wall Motors, the brand premium has also been improved, and the overall average bicycle price of Great Wall has exceeded 106,000 yuan, an increase of 15.02% year-on-year. From January to February this year, the proportion of Great Wall Motor's sales of models with more than 150,000 yuan increased to 15.5%.
According to the Great Wall plan, all of the Great Wall brands have new car launch plans this year. Haval brand Kugou and First Love will launch 2-3 new models; Euler brand will launch models such as ballet cat, punk cat and lightning cat; Weipai will launch dream fulfillment, new MPV and SUV models; and Sharon Zhixing's first mecha dragon will also usher in the market. The third tank 700 after the tank 500 was also launched, and actively prepared to form a sales service network.
At the same time, the hard-won performance of the Great Wall is also inseparable from the expansion of overseas markets. In 2021, nearly 140,000 units will be sold overseas, an increase of 102.98% year-on-year; Overseas revenue was 16.16 billion yuan, an increase of 142.24% year-on-year, accounting for 11.85% of the total revenue for the whole year. Its third-generation Haval H6, Haval JOLION, Great Wall Cannon and other global products have been listed in many overseas markets.
In 2022, the Great Wall will also maintain a relatively rapid pace of expansion. Wang Fengying, president of Great Wall Motors, once revealed: "In the future, Great Wall Motors' overseas market products will be synchronized with China, targeted research and development according to regional characteristics and needs, and achieve fast and slow, new to fight old, and intelligent new products to establish brand recognition." Previously, through acquisitions, self-construction and other forms, the Great Wall has successively put into operation the Tula plant in Russia and the Rayong factory in Thailand; it has entered emerging markets such as Thailand, Brazil, Egypt, Nepal, and Pakistan, and started the normal operation of Malaysia, Vietnam, the Philippines and Singapore.
Auto Network Review: The Ambition of Great Wall Motors
In the Great Wall's five-year plan, new energy vehicles have always played an important role. Wei Jianjun proposed that in the future, the sales volume of the Great Wall will exceed 4 million vehicles in 2025, and the sales will reach 600 billion, of which new energy vehicles will account for 80%, that is to say, in 2015, the annual sales of new energy vehicles of Great Wall Motors will reach 3.2 million.
However, from the above analysis, it can be seen that the main performance of the Great Wall fuel vehicles occupies the main body. The Great Wall wants to achieve the goal of 80% of new energy, which means that the Great Wall will completely transform into a new energy company in less than four years, and at the same time, it will also cut off the original fuel vehicle market share. This is not an easy task for the Great Wall, but it is not uncertain, from 2021 to 2025, Great Wall Motors will invest 100 billion yuan in research and development, continue to deepen in the field of innovation, and carry out an all-round layout of electrification, intelligence and high-end in terms of products and technologies. In the face of a more competitive market, the rapid development of new car-making forces, and the results of Great Wall Motors' transformation road, we will wait and see!