Not long ago, the automotive media car industry Analysis released a list of sales of luxury brands in the US market in 2021, and unlike China, the local consumers in the United States still have some differences in their perception of luxury brands. So what's the case? Take stock today.
NO.1: BMW
BMW took the first place in China last year, and the same thing happened in the local market in the United States. The cumulative sales volume for the whole year reached 336644 units. The rich product camp is undoubtedly BMW's victory weapon, whether it is a car or an SUV, you can choose the model of your choice.
NO.2: Mercedes-Benz
It is followed by Mercedes-Benz, also from Germany, and it seems that consumers in any region have exactly the same love for Mercedes-Benz. In 2021, sales reached 329574, and the gap with BMW was only a few thousand units. I just don't know if the quality of Mercedes-Benz produced in the United States will be as bad as Beijing Benz.
NO.3: Lexus
As a car brand facing the American market, Lexus has been born to seize the American market. From its third place on the list, it can be seen that it has been a great success. As in the domestic situation, The best models lexus sells locally are the ES and RX.
NO.4: Audi
Compared with Mercedes-Benz and BMW, the gap between Audi's sales and them is a bit large, with less than 200,000 vehicles in the whole year and only 196038 vehicles. It is unclear whether Audi is also using a price-for-volume sales strategy in the U.S. market. However, in China, Audi's main sales car series are almost all discounted by 15%-20%, and the price of models of the same level is lower than that of Mercedes-Benz and BMW, but even so, sales in China have not caught up with BMW and Mercedes-Benz.
NO.5: Acura
A few days ago, the news of Acura's withdrawal from the Chinese market was very loud, and it even appeared on the hot search list. Although it is also a Japanese high-end brand, compared with Lexus' performance in China, the gap can be said to be the gap between heaven and earth. In the U.S. market, although it also did not exceed Lexus, it was not unmixed, and the annual sales volume was 157408, ranking 5th in the list, and the performance was still remarkable.
NO.6: Volvo
Volvo, which focuses on environmental protection and safety, has also gained recognition in the US market, with annual sales of 122173 vehicles. Volvo's main sales in the local area are still XC60 and S90. However, Volvo also recently announced that the brand will accelerate the transformation to new energy, but most of them are oil-to-electricity models, which are not very attractive to users.
NO.7: Cadillac
It was not until the 7th place that we saw our own luxury brands in the United States, and it is no wonder that the PREVIOUS US government had such a bad attitude towards overseas brands, often looking for various reasons to fine them. In the domestic market, Cadillac sold 233,000 vehicles last year, selling even better than the local United States, mainly because Cadillac's various models are very favorable, and many times only need to spend compact money to buy medium-sized cars.
NO.8: Land Rover
The Land Rover brand from the UK ranks 8th on the list, with annual sales of 92,400 units, which is already a good result for brands that mainly sell SUVs. Land Rover recently released a new generation of Range Rover, although the help in sales will not be too much, but this is conducive to consolidating its high-end SUV position.
NO.9: Lincoln
Lincoln, as a luxury brand in the United States, sold 86,929 vehicles last year, down from more than 100,000 in 2020. However, in the domestic market, the Lincoln brand has accelerated the progress of domestic production, launched three models of adventurer, navigator and aviator, and there will be a Lincoln Z sedan in the future, and the Lincoln brand is steadily advancing in China.
NO.10: Porsche
Porsche, as a German super-first-line luxury car brand, sold 70,025 units in the US market in 2021, continuing to rise compared with 2020. Porsche's reputation for reliability has enjoyed good reviews in the industry, and it is also among the best in the evaluation of third-party institutions, coupled with the brand's performance genes and excellent design, Porsche's success is not surprising.
summary
The U.S. market and China still have similarities, such as BBA is still at the forefront, lexus is more at both ends. However, the performance of brands like Acura, Land Rover and Lincoln in China is relatively general, which is also caused by the difference in consumer demand for cars in different regions, but Tesla is not on the list.