As a sub-brand of Mercedes-Benz, smart always enjoys the treatment of "group pet" in the family with its small and cute shape. The new smart genie #1 is still designed by the Mercedes-Benz global design team and injects a new design language into the smart brand.
Geely, as one of the largest shareholders of the current Daimler Group, has also given the brand a mission of full electrification after cooperating with Mercedes-Benz to operate the smart brand. On April 25, the new smart genie #1 officially opened pre-sale, with a pre-sale range of 190,000-230,000 yuan.
The new design is more "Mercedes-Benz"
As the first model after the redesign of the Smart brand, the Smart Genie #1 almost completely abandoned the original design style of smart in terms of appearance.
With the theme of "Sensuality, Sharpness", the rounded and full lines make smart genie #1 retain a meek and cute styling style under the premise of increasing the size, showing Mercedes-Benz's superb design skills. The rounded triangle headlights are in line with the latest design language of Mercedes-Benz models, and it can be said that smart genie #1 has a more Mercedes-Benz flavor.
Hidden door handles and through-taillights are popular design elements, the front and rear logos have been changed to smart full spelling, and the classic ring logo is set in the C-pillar position on the side of the body.
The body size of the smart genie #1 has been comprehensively improved, with a length, width and height of 4270/1822/1636mm and a wheelbase of 2750mm. The standard compact SUV figure has been significantly improved in terms of space practicality and ride comfort.
Here must be inserted an interesting story about smart, the late night streets in the United States is popular in a prank called "flip smart", drunk and full of strong men to flip the smart with their bare hands for fun, so that the American smart owners dare not park their cars on the side of the road, otherwise they will wake up to find that their car has been ruthlessly overturned. The new Smart Genie #1 is positioned in a compact pure electric SUV, and the size has been unprecedentedly increased, and the owner no longer has to worry about being knocked down by a strong man.
The vast platform is built, and the extreme krypton has become a close relative?
Unlike previous joint venture brands, Geely's function in the smart brand has begun to be deeply involved in and even lead the development of new products. Smart Genie #1, led by Geely, is built using the same vast SEA architecture as Extreme Kr 001.
In terms of powertrain, it is driven by a rear permanent magnet synchronous motor with a maximum power of 200 kW, a peak torque of 343 Nm, and an acceleration time of 0-100 km/h of 6.7 seconds. It is equipped with a ternary lithium battery pack with a capacity of 66 kWh and a maximum cruising range of 560 km under CLTC conditions.
Offline direct sales, covering 40+ cities
It is worth noting that the domestic smart genie #1 is neither sold in Mercedes-Benz stores nor in Geely's stores, but adopts a direct sales model, covering 40 cities across the country through nearly 150 independent sales and service outlets. It is understood that Smart's partners in China are mainly luxury car dealer groups, including Lei Shing Hong Automobile, Yongda Group, C&D Group, Jitianxia Holdings, etc.
Ms. Zhang Mingxia, Vice President of Sales, Marketing and After-sales of Smart Brand Global Company, said: "Last April, we officially announced that we would adopt a 'user center, digital-driven' D2C direct sales agency business model in China. A year later, we completed the user digital ecosystem infrastructure. ”
Now, the positioning of Smart Genie #1 and future competitors have been very clear, including the domestic Euler and MINI that is undergoing electrification transformation, and then volkswagen ID.3, which is hot in the European electric vehicle market, which will become a strong competitor of Smart Genie #1.
What do you think of this Smart Genie #1 with Mercedes-Benz pedigree, priced at 190,000-230,000 yuan? Feel free to leave your opinion in the comments section!