Q: What do young people look at when they buy a car today? A, personalization!
Looking back at the current new car market, although there are many highly representative and traffic models on the market, there are few products that continue to be popular at the level of terminal sales, so what are the representatives who have achieved "two hands" in personalization and sales?
Therefore, we have taken this opportunity to summarize and inventory the following three models to see how the new cars are performing!
Changan Ford EVOS
Official guidance price: 19.98-25.98 million yuan
As a strategic product promoted by Changan Ford in the Chinese market, different from the family's normalized design of Ford EVOS, it is not difficult to see its status and significance in the brand center only from the aspect of appearance design, the large size of the front grille embedded in the red trim symbolizing movement for embellishment, the narrow and long shape of the headlights bring a very good dynamic atmosphere, the personalized visual effect created by the whole vehicle can be satisfactory.
In addition, the appearance of the new car also has some deficiencies, such as the proportion of the whole vehicle in the crossover is not too coordinated, the design of the upper body coupe lower body SUV plus the maximum 20-inch wheels, the overall effect created is somewhat counterproductive, which will inevitably make people think, what is this positioning car? Is it a crossover SUV or a high-body sedan?
The design of the interior is a highlight of the Ford EVOS, the moment of sitting in the car is attracted by this 12.3-inch LCD dashboard + 27-inch central control screen, the ultra-long car screen occupies the absolute visual space of the cockpit, and a large number of simplified and disappeared traditional physical buttons mean the intelligent reserve capacity of the new car.
In terms of the disadvantages of the interior, the disappearing utility button is set into the touch screen, which has a safety hazard in blind operation during driving! In addition, the minimalist interior style is difficult to get closer to the sense of luxury and grade!
In addition, in terms of configuration, Ford EVOS is equipped with a large number of practical or intelligent functions as standard, such as oversized car screens, passive pedestrian protection and other active and passive safety assistance configurations, remote start, hidden electric door handles, leather steering wheels, electric adjustment of the main co-driver seat and OTA upgrades of the Internet of Vehicles, etc. are all appearing, and the practicality is satisfactory.
In addition, it is a little regrettable in the configuration, Ford's current main Co-Pilot360 intelligent driving assistance upgrade package is only available for the secondary top version, and the intelligent driving assistance level and competitiveness of the low-end version obviously need to be improved and improved!
Finally, in terms of power, the Ford EVOS series provides a 2.0T four-cylinder engine with a maximum power of 238 horsepower and a peak torque of 376 Nm, and the minimum fuel consumption of 100 kilometers under the NEDC working conditions of the 8AT gearbox is only 7.5 liters, and with the combination and tuning of the multi-link independent suspension after the front McPherson independent suspension, the driving quality of the vehicle can meet the needs of most family users.
Disadvantages: The Ford EVOS with a personalized appearance should have catered to the characteristics of the SUV in terms of driving performance, but on the whole, its driving characteristics are more like a car, so the cross-border style does not bring too many power highlights to the new car.
Editor's comments: In general, the overall product sincerity of Ford EVOS is actually very eye-catching, bringing the design details of new energy intelligent vehicles into the field of fuel vehicles, which is the biggest feature and product competitiveness of Ford EVOS, if you are a fashion trender, then this car will be a good choice!
Dongfeng Citroen Versailles C5 X
Official guidance price: 14.37-18.67 million yuan
Very similar to Ford EVOS, Dongfeng Citroen's newly created Versailles C5 X last year also has a very typical strategic significance, the novel X-shaped front face shape with cross-border body proportions, the overall personalized elements and characteristics created are very obvious, which is also a major product decision of Dongfeng Citroen to boost brand sales.
As for the shortcomings of the appearance, the Versailles C5 X actually continues to inherit the design method of the French car, the tail is like the curve of the sedan, but the setting of the lower body shape like an SUV does not bring too much chassis high passability to the new car, yes, this is an official self-proclaimed mid-size sedan product!
In terms of interior, the Versailles C5 X continues to adopt the latest design concept of the family, the symmetrical layout caters to the aesthetic habits of domestic consumers, while the emergence of a large number of leather materials further enhances the luxurious texture of the cockpit interior.
The interior also has many shortcomings and regrets, such as the car machine system that has long been complained about by most consumers, the lack of fresh interior details and decoration, it can be said that the interior does not fully show the unique romantic color of French products!
In terms of configuration, the Versailles C5 X series is equipped with suspension soft and hard adjustment, open panoramic sunroof, keyless entry of the whole car, leather steering wheel, electric adjustment of the main and passenger seats, OTA upgrade and LED automatic headlights, etc., and the practical performance is basically satisfactory.
In terms of the shortcomings of the configuration, the performance and sincerity of versailles C5 X in the field of intelligence are average, and the corresponding competitiveness of the same level market cannot show too many highlights!
In terms of power, the new car is equipped with a 1.6T four-cylinder engine with a maximum power of 175 horsepower and a peak torque of 250 Nm, which matches the 8-speed manual transmission, and the riding comfort and driving atmosphere basically meet the family standards.
Disadvantages: Versailles C5 X's suspension uses front McPherson independent suspension, rear torsion beam non-independent suspension, which has long been accustomed to 1.6T + 8AT powertrain French car fans, such suspension tuning still failed to bring sincerity to the outside world, which also means that the comprehensive competitiveness of the new car will not create too many surprises!
Editor's comments: The same as ford EVOS, the versailles C5 X, which also chose to shine in the design level, is in fact a very competitive product in the market, but in the eyes of consumers who like acceleration and driving atmosphere, this strategic model of the revitalization method sold in China seems to be almost interesting in terms of driving performance!
FAW Toyota Crown Land Release
Official guidance price: 27.58-35.08 million yuan
As one of the blockbuster models created by FAW Toyota last year, the crown land amplifier that is the "sister car" with the fourth-generation Highlander has attracted much attention from the outside world since its birth, and the biggest attraction is that it is almost the same as the front face of the Highlander, and it is also equipped with the classic logo of the Toyota Crown that the Chinese people love very much, and the crown land amplifier is higher in product status, which will obviously pinch the consumer's emotional psychology.
The disadvantage of the appearance is that the "proportional aesthetic fatigue" brought about by the length of more than 5 meters, and although the gap between the C and D columns is too long, although it indicates the good space potential in the car, it is inevitable that a more strange shape design has been formed.
In terms of interior, the crown land release adopts the interior design and layout style that is exactly the same as that of the fourth generation Highlander, the large-size floating central control screen brings a good scientific and technological atmosphere, and the wood grain and piano paint trim plate create a certain sense of grade.
In terms of deficiencies, the interior of the crown land amplifier has appeared a "nesting doll" phenomenon, which inevitably makes consumers greatly discount the aesthetic and interior luxury impression of the new car, and the homogenization reflects the emotional light that the crown land release should emit.
In terms of configuration, the crown land amplifier is equipped with many practical configurations as standard, while the high-end models also provide intelligent driving assistance configurations that young people like to see, and the entertainment system and configuration functions have also been well improved compared with the previous Toyota models in China.
However, there are still more obvious deficiencies in the configuration, the configuration of the low-end version does not reflect the value of the new car very well, and a large number of plastic-filled interiors make the low-cost performance of the crown land appear extremely insincere!
Finally, in terms of power, the new car adopts a hybrid system composed of a 2.5L engine and an electric motor, in which the maximum engine power is 192 horsepower and the peak torque is 238 Nm, which can have a very smooth driving atmosphere under the matching of the E-CVT transmission, and the fuel economy is also very friendly to the majority of users.
Editor's comments: Compared with the same level or other popular competitors, the disadvantage of crown land in terms of power is insufficient power reserve. Compared with the 2.0T engine of Tiguan L or Oncovie Plus, the relatively fun driving sense is not well reflected in the Crown Lufang, so when you consider scenarios such as "home, multi-tire, transportation, cost", then this Highlander "sister car" can be considered!
Write at the end:
Through the above inventory and summary of product strength and weaknesses, it can be seen that these three models have their own characteristics and different highlights, among which the crown land with its own traffic halo, in addition to having a large space and classic LOGO, its own competitiveness is actually not as good as Tiguan L and Encore Plus, and Ford EVOS and Versailles C5 X not only enlarge the highlights loved by young users, cross-border style and many details are to meet and solve their corresponding market aesthetics and just needs, which is particularly important.