The retention rate refers to the ratio of the selling price of the new car to the manufacturer's guidance price after a period of use. The data is affected by many aspects such as vehicle ownership, brand power, accessory prices, reliability, price change range, etc., which can reflect the comprehensive strength of a model.
Not long ago, in the 2021 pure electric vehicle one-year retention rate ranking list launched by the China Automobile Dealers Association and Jingzhen Estimate, the top four models have their own characteristics, and their value preservation reasons can basically cover most of the preservation factors.
First place: Hongguang MINIEV, one-year retention rate: 85.85%.
"We build what the people need." Because of a simple sentence, Hongguang MINIEV turned out to be out of control. Within 270 days of launch, the new car achieved 270,000 units, and the performance was breathtaking.
Many people believe that SAIC-GM-Wuling has taken a fancy to the blue ocean of the mainland's low-end new energy market, and cars going to the countryside will be its main sales channel.
But when you analyze the consumer group of Hongguang MINIEV, you will find that the owners under the age of 30 account for 60%-70%, and female owners account for 72%, and most of them are concentrated in first- and second-tier cities. It is inferred from this that the appearance value is the killer of the model, not the practicality and cost performance.
The overall design of the Hongguang MINIEV cabin is mainly simple and creates a certain home style. The center console and seats are decorated with bright colors, which is in line with the aesthetics of young people. As for the interior texture, the car of tens of thousands of dollars should not be too demanding.
The vehicle is available in two range versions, nedc range of 120 km and 170 km respectively. In terms of power, Hongguang MINIEV is equipped with a permanent magnet synchronous motor with a maximum power of 20 kW and a maximum torque of 85 Nm.
The performance of the car's endurance and power is just to meet the daily transportation needs, and the small body is convenient for traveling and finding parking spaces in the city, which can also be regarded as a major selling point.
In fact, Hongguang MINIEV to get the top position can be described as deserved, according to the data released by the Association, the car's annual sales in 2021 is 395451, which is the highest sales model in the mainland new energy vehicle market, and the huge ownership is indispensable for the high retention rate of the vehicle.
Secondly, Hongguang MINIEV is a means of positioning mini cars, low cost is its biggest advantage, and the manufacturer guidance price of 288-486 thousand yuan will not have any pressure to buy.
At the same time, the lower selling price also compresses the depreciation space of the vehicle in the second-hand car market.
In addition, cities such as Beijing that need to queue up new energy vehicles for the purchase of new energy vehicles, if consumers do not have demand for cars in the short term, generally tend to buy Hongguang MINIEV models for accounting for indicators.
The frequency of use of the index models is generally low, the car is in good condition, and the final second-hand retention rate is naturally higher, Wuling Hongguang YYDS.
Second place: Model X, one-year retention rate: 85.13%.
I believe that many users are attracted by the Tesla Model X, all from its gull wing door. The unique opening and closing method is extremely rare in the mass production model, coupled with the "dancing" skill, this configuration alone makes it countless fans.
As for the interior of the vehicle, it is obviously the product of the digital information age, the central control screen integrates a large number of functions, so that the physical buttons do not have the need to exist, and the effect presented is the most appropriate to describe it with words such as technology, simplicity, and freshness.
In terms of product strength, ModelX has an all-wheel drive system, which can distribute power between four wheels in real time to ensure the driving stability of the vehicle; the basic version of the auxiliary driving function is standard, and it can be optionally equipped with an enhanced version and the "fully autonomous driving ability" two configurations to reduce the driving burden; Tesla overcharger has now been fully rolled out, making charging more convenient and time-saving.
All of the above has made the comprehensive strength of Model X go up another level.
Tesla Model X can get the second place in the retention rate rankings, which is inseparable from the recognition of its own brand. In the new energy market, Tesla is one of the earliest brands to make a fortune, at that time high-profile entry into the Chinese market, leaving people with the impression of luxury brands, so its various models have their own halo, and the retention rate also has an innate advantage.
In addition, since the release of Tesla Model X, its appearance has not changed, nor has it been replaced, but only different versions of the model have been launched, so the price of the car in the second-hand market is relatively stable.
In terms of price, although the Model 3 model is constantly fluctuating, the rise and fall of the time makes consumers scratch their heads. But this is almost non-existent in Model X.
And because of the sales model, the model will not involve terminal discounts and other behaviors, the price of new cars has been in a stable state, and the price of used cars is naturally strong enough.
Finally, the current ModelX models on sale by Tesla have two configurations, which are divided into ordinary two-motor all-wheel drive version and three-motor all-wheel drive version.
Both models do not have existing cars and vehicles in transit, and consumers can only make up their own minds and wait, and the cycle is about 8 months. When the balance between supply and demand is broken, consumers who value the cost of time will turn their attention to the second-hand market and buy a quasi-new car at a high price to save waiting time.
In general, the retention rate is also a very important factor for some car owners who want to transition to replacement, especially in the used car market, where cars with high retention rates are more popular.
So, do you think that the retention rate of 85.85% is lower than that of Wuling Hongguang Mini EV, is it reasonable?