On April 24, Tesla CEO Musk said in an interview that there is nothing unfair about price increases, and demand is there. He believes that the reason for Tesla's price increase in addition to the rise in raw material costs, there are too many consumers who buy Tesla, the demand is too large, resulting in product supply in short supply, even if the company plans to increase production capacity by 50% this year, it still cannot meet market demand.
Not long ago, Tesla announced the first quarter of 2022 financial report, the total revenue of 18.756 billion US dollars, an increase of 81% from 10.389 billion US dollars in the same period last year. Total car sales increased 68% year-over-year to 310048 units, with the Model 3/Y selling 295,000 units and the Model X/S selling 15,000 units.
Combining revenue and car sales, it can be roughly estimated that Tesla can make an average of $10,700 (about 68,000 yuan) by selling a car, and the gross profit margin of a bicycle is as high as 32.9%, far more than luxury brands such as BBA, and almost twice that of mainstream automakers such as Volkswagen and Toyota. As a result, Tesla has also become the world's most profitable car company.
Tesla makes so much money on a car, and the price continues to rise, and sales are still increasing, which may not be unfair to consumers or Musk himself, but it is not fair at all for other new energy car companies. Xiao Lei learned that many domestic car companies, the profit margin of bicycles is very low, only 5% to 10%, not much earned, some manufacturers even sell a loss of one, sales may not catch up with Tesla.
Recently, the supply of raw materials such as lithium batteries and chips has been in short supply, and the cost has soared, which has caused many new energy vehicle companies to announce price increases. Affected by this, Tesla has also experienced price increases, and more than once. Recently, Musk said that Tesla Motors will not increase in price, in fact, he has collected the money that will increase the price in the future in advance, and the current pricing already includes Tesla's expectations for possible cost growth.
It is estimated that Tesla dares to raise prices so frequently, in exchange for other car companies, such operations are likely to affect sales, and before the price increase, not only to consider the cost, but also to take into account the acceptance of consumers.
Now that the Texas factory in the United States and the Berlin factory in Germany have begun to be put into large-scale production, Tesla has achieved a capacity climb, and Musk will build the Texas factory into the world's largest 4680 battery factory in the future. The core production capacity, battery, and chip supply problems of electric vehicles have been solved, and I don't know if Tesla has any plans to reduce prices. However, even if the price has remained high, it is estimated that there are still many people who buy it.