It is not difficult to find that even the hottest brands will have models that cannot be sold. Therefore, there is a question that has always plagued many people: why do manufacturers not directly stop the production of those models that sell poorly?
In fact, the answer to this question is still more complicated, for example, for manufacturers, discontinuing a car not only means admitting that their products are not working, but also losing some users.
At the same time, there are also cost losses of production lines, the placement of unemployed employees, dealer negotiations, and maintenance of early car owners. Therefore, it is not so simple to stop a car.
Then again, why are these so-called slow-selling models under the so-called hot-selling brands not selling well? Let's talk about this topic today, and by the way, introduce you to a few representative models.
Generally speaking, the reasons why a car does not sell well are the most critical, including the design is not very pleasing, the product is obviously hard injured, the model positioning is niche, and the comprehensive cost performance is low. And, no matter how hard the brand is, it can't solve this problem.
Among them, two cars, such as Volkswagen Lingdu and Nissan Bluebird, are poor sales because of the design of this main reason.
Take volkswagen Lingdu, for example, at the beginning of the listing, it claimed to be a wide-body coupe model, focusing on young sports.
But from its overall image, in addition to a little bit of the word "wide", it is basically a Volkswagen Sagittarius, especially the interior, and there is almost no shadow that is pleasing to young people. Even, because of this design idea of "width" as the beauty, it has become the object of ridicule in the automobile circle.
Fortunately, Volkswagen Lingdu is finally about to change, and after experiencing the storm of "the ugly picture of the industry and information technology" again, the real car has finally saved face, and the whole inside and outside have a new look, and indeed have a bit of a young, sporty style. So the question is: do you think that LingDu after the replacement can win by relying on his appearance from now on?
If there are any cars that are hot brands but have obvious hard injuries, then Ford's new Focus and Geely ICON are two more representative models. The new Focus is not to mention, it is said that it will also be replaced by a four-cylinder engine.
Let's take Geely ICON, which is basically similar to the fate of Fox, and it is mainly avoided by the market because of the identity of the "three-cylinder engine". How resistant the market is to the three-cylinder engine, I believe everyone is already familiar with it.
However, Geely ICON has also brought us good news recently. According to more reliable sources, geely ICON will launch a new model this year, and the new model will abandon the 1.5T three-cylinder engine code-named JLH-3G15TD and replace it with a 1.5T four-cylinder engine code-named BHE15-EFZ. So, if you've always liked icon's look and haven't bought a car yet, you can wait for it this year.
In this context, what are the models that do not sell well due to the niche positioning of the models? This phenomenon is mostly luxury brands, such as Mercedes-Benz CLA, B-class, CLS, BMW X2, Audi Q3 Sprotback and so on. Among them, the identity of BMW X2 is the most unique, because its positioning is slightly different from a traditional SUV, and it is not a standard coupe SUV, so it is not known which type of model it belongs to. If I had to say, it's really just a traditional SUV with relative personality and sport.
But it is precisely because of this that the BMW X2 is not only less practical than the traditional SUV, but also not as distinctive as the coupe SUV. It has become a relatively niche and alternative existence in the BMW family.
Of course, with the younger consumer groups, coupled with BMW's brand appeal, and the progress of BMW X2's repeated revamps, such as the full range of 2.0T engines, its market response is also slowly improving, but the niche identity is doomed to its upper limit will not be too high.
If it comes to cost performance, domestic brands at the same price must be the highest. But looking at the cost performance of a car must not only look at the surface, because everyone's car needs are completely different. Of course, there are also some brands of some models, its cost performance is really not very good, such as FAW Toyota's Asiatic Lion and GAC Toyota's Lingshang is the most representative.
Based on the delicate relationship between these two cars, let's talk about the Ling Shang that we chose.
Why is Lingshang comprehensive cost-effective? From its price point of view, as an A+ class sedan between Ralink and Camry, its starting price is 35,000 yuan more expensive than Ralink, although the engine displacement has been upgraded from 1.5L to 2.0L, but the overall practicality has not risen much.
For example, in terms of space, it is only 55 mm longer than the length of the Leiling body, and the width and height of the body are the same as the Leiling. At the same time, the configuration of the whole vehicle is not as sincere as the lower price of Leiling, such as The leiling is equipped with 8 airbags as standard, while the Lingshang only has 7.
Another example is fuel consumption. In contrast, Lingshang's 2.0L engine does bring better driving feeling, but on the contrary, fuel consumption has also increased, and Lingshang can even buy the high-end double engine Leiling at this price, and the practicality has not only risen a step.
And it and camry ratio, can be said to be incomparable! So in general, Ling Shang is not high or low, basically there is no cost performance, who is still willing to buy it?
Write at the end
Ten thousand people, ten thousand Hamlets, no one is perfect, no car is finished. For a car brand, it is actually a measure that allows those less popular models to continue to be retained, or is a last resort. As we said at the beginning, it is not so simple to stop a car, but the birth of a car is not simple, so instead of stopping it, it is better to wait a little longer, change it, maybe its opportunity will come.