According to foreign media sources, the gasoline version of the Ford Focus will be officially discontinued overseas in 2025, and Ford's Saarlouis plant in Germany will be closed, and the Focus pure electric version may be launched in the future. However, the news of the suspension of production has not yet involved the domestic market.
Speaking of Focus, I believe many friends are no strangers, since entering the domestic market, with excellent design, handling, power, etc., it has become one of the most popular models in the family car market, with a peak monthly sales of 30,000+ easily. Indeed, the product power shown by the Focus at that time was very strong, and even if you look for a Focus around 2010 to experience it now, its chassis and engine are still in great shape. But all of this became history after 2018.
Around 2018, Fox was already in a bit of a decline, and then the full three-cylinder became the last straw that broke the camel's back. At that time, everyone heard the color change of the three-cylinder, and many models had a version of the three-cylinder engine, but the four-cylinder engine was not canceled. In addition, the fuel consumption of the Focus is not low, which is also the reason why many people hesitate for a 100,000-level family car. At this point, Fox was gradually marginalized.
And in 2022, the Focus switched back to a four-cylinder engine, but judging by the results, its situation has not improved, but worse. In fact, it is also very understandable that Fox did not show much competitiveness at that time, and it did not give people a bright spot, and when it came time to spend money, feelings could only be feelings. In addition, the improvement of independent brands is too fast, and many models can also meet everyone's needs in terms of power and handling. In terms of design, configuration, space, etc., it has more advantages than many joint venture models, and in contrast, everyone naturally has a choice.
In addition, American cars are often called oil tigers in China, especially when oil prices are at a high level for a long time, everyone is very sensitive to fuel consumption, and this kind of models with high fuel consumption are naturally not welcomed. In recent years, the popularity of new energy vehicles, especially plug-in hybrid and extended range models, has been accepted by more people, and the market share of fuel vehicles has been further compressed.
For example, in the field of small cars, the previously very popular Fit and Polo have long been thrown off by Dolphins, Seagulls, Wuling Binguo, etc., so that they can't even see the taillights. In addition, many models also have to trade price for volume, such as Civic, Corolla, Sylphy, Lelink, Lavida, Sutar and other previously very popular models. At the same time, some time ago, it was rumored that Cruze and Malibu XL may be discontinued, which is also a problem faced by many domestic models.
With the advancement of electrification, the pattern of the automobile market is bound to change, and many models may not have problems, but this era has not given them too many stages.