Compared with the wholesale sales and retail sales released by the manufacturer, the amount of insurance on the traffic insurance of a car can more truly reflect its actual sales. Because as long as it is a consumer who really bought a car, he must buy compulsory insurance. Other sales may include the quantity that is sent to the 4S store but has not yet been sold, and there is some room for fraud.
Judging from the ranking of SUV insurance volume in 2021, there are several more obvious trends:
First, SUVs under 130,000 are dominated by domestically produced vehicles.
In the top 2 Haval H6 and Changan CS75 are the top 2 of the perennial list, the reason why they sell so well, mainly because of the comprehensive quality, the starting power of 1.5T can basically cover the needs of all levels, the basic configuration is also very high, can meet the daily needs of various convenience and comfort. At the same time, it is also remarkable in terms of appearance design. In addition to these two cars, M6, Boyue, CS55, Tiggo 8 and other models also have good performance. However, in general, it is because the joint venture car has not launched a very competitive product in this price range.
Second, the market range of 130,000 to 250,000 is dominated by the Japanese system.
In this price range, the Japanese system clearly has the upper hand, especially Honda, the top 10 account for four models, including CRV, Haoying, Binzhi, XRV, Toyota and Nissan each. The public with unlimited scenery in the past was the most miserable, and only Tiguan L entered the top 10. Why Japanese SUVs can dominate the list, I think there are the following reasons.
First, the concept of using cars by The Chinese people has changed. In the past, everyone thought that the public had face, and the power was also very good, but with the public breaking out various allocation reduction and quality problems in the past 2 years, everyone's trust and goodwill for the public were greatly reduced, and at the same time, everyone also realized that stability and reliability are the core appeals of family scooters, so that the Japanese system with better quality reputation has slowly won more favor. Second, the public's matryoshka design does not meet the aesthetic needs of young people. Volkswagen's design is basically inseparable from its origins, even in the current situation when youth and sportsization have become the mainstream, the design progress of Volkswagen is not very obvious. However, the Japanese design has improved significantly, and the sense of the times and fashion are better than the public. Third, the retention rate affects decision-making. The retention rate of the Japanese system is obviously higher than that of the Volkswagen system, and it is not easy to make money this year, and everyone will definitely consider this problem more when buying a car.
Third, the BBA still dominates the luxury SUV space
In the luxury SUV space, the BBA still dominates. GLC, X3 and Q5L, but the amount of insurance on the Hongqi HS5 is almost the same as the Audi Q5L, as a domestic car of more than 180,000, it is indeed not easy. At the same time, it is worth noting that the 300,000-level MODLE Y has also squeezed into the top ten, which shows that electric vehicles have a certain diversion effect on luxury cars.
Overall, Volkswagen is currently facing the huge pressure of japanese counterattack is an indisputable fact, not only in the field of SUVs, in the field of mid-level cars, Volkswagen's Passat and Magos are also crushed by camry and Accord, this situation proves that Volkswagen's brand influence is declining, when the Chinese people's brand superstition of Volkswagen disappears, what means will Volkswagen come up with to save it? Let's wait and see!