Looking back on 2021, the energy level of many brands of Chinese pickup trucks has continued to improve, showing strong resilience. At the same time, the slogan of Chinese brands entering the global market has become louder and louder, and various pickup truck companies have accelerated the reform of products in key markets, and their product categories have been innovated and upgraded, continuously delivering fresh factors to the market.
In the new year, with the rapid development of the domestic pickup truck industry, which car companies will bring us new expectations?
Great Wall pickup
In the uncertainty of cyclical changes and adjustments and the impact of the epidemic, Great Wall Pickup trucks still show strong brand characteristics, improve differentiated value, and continuously open up new markets and maintain a high market share, which is a model for Chinese pickup trucks. This is mainly due to the brand's uncertainty, innovation and development around customers, and social responsibility. Customer-oriented brand is an effective way to win the hearts and minds of customers, Great Wall Pickup practices customer-centric brand culture, builds a new culture around customer needs, spreads a new ecology, and continues to create a new brand image that customers love and recognize.
On the other hand, the vitality of the Great Wall pickup truck brand lies in innovation, which makes bold innovations in products and technologies, continuously introduces new products, rejuvenates new vitality, and enhances the competitiveness of the brand.
In the new year, the Great Wall pickup truck has prepared a number of new cars for the majority of users, including the official exposure of the King Kong cannon, X cannon, unnamed new positioning pickup truck and so on.
King Kong gun redefined the trendy fashion business pickup, compared with the current market in the sale of commercial pickup trucks, King Kong gun positioning novelty, more emphasis on leather, durable, economical, convenient, is expected to be officially listed in the first quarter. It is worth mentioning that the posture adjustment of the King Kong gun has improved the comfort of the rear seats, and the car networking functions given to young users are also readily available, more stylish, more convenient, and modified functionality.
As the full-size pickup truck debuted in China, the X gun has brought unlimited surprises in all aspects such as the appearance/interior/power of the concept car. For this X cannon, which is expected to compete with the full-size pickup trucks of international first-class brands such as Ford and Toyota in the future, it has been given a heavy responsibility from birth. The core competitiveness of the X gun lies in the installation of the 3.0T V6 engine and the 9-speed automatic transmission from the Great Wall, which is composed of paper data 260KW/500N·m, which is very close to the 280kW/670N·m of the Ford Raptor 3.5T, which can be said to be very powerful. At the same time, this also declares that the 4-cylinder engine is no longer the confinement of Chinese brands, and Chinese brands have added a skill that can compete with BMW, Mercedes-Benz and Toyota in terms of basic core components.
The Great Wall also has a pick-up truck that has not been named, which was previously known to the public in the announcement of the Ministry of Industry and Information Technology, and the specific information of the car has not been disclosed by the official. We guess the car is a more high-end medium and large pickup truck, which is expected to be officially exposed in the near future.
According to the past performance of the Great Wall pickup truck, the above three pickup trucks are only the "basic version of the model" that they brought to everyone this year, and more derivative modified models are bound to follow after many new cars are exposed, we will wait and see.
Jiangxi Isuzu
Jiangxi Isuzu's performance in the market has been relatively stable. I believe that many people's deep impression of Jiangxi Isuzu began with his motivation. As a "diesel family" and the world's top diesel power supplier, Isuzu has always been far ahead in the research and development of engine technology. This also ensures that the domestic Jiangxi Isuzu always has a mature technical route, ensuring that the engine runs more stably. The increasingly stringent exhaust emissions in China test not only the power technology reserve capacity of car companies, but also require car companies to have strong car manufacturing strength and quality control capabilities.
Each generation of powerful power system equipped with Jiangxi Isuzu pickup trucks has attracted the attention of many pickup truck players, and even in today's market, being able to own a Jiangxi Isuzu pickup truck has become a user's dream, and also represents is an unshakable position of Isuzu in the industry.
In the new year, Suzuto will become the dark horse of Jiangxi Isuzu to further enhance its market competitiveness.
The Suzuto diesel version will use the same D-MAX 1.9T engine, which was previously declared by the Ministry of Industry and Information Technology. The engine has a power of 120 kW and a torque of 360 N·m. This original Jinlan power from ISUZU strikes the perfect balance between power and quiet comfort while maintaining a high degree of environmental friendliness. In terms of configuration, the new Suzuto 1.9T version will be more advanced than the current model on sale, and is expected to be equipped with a 360° panoramic image to improve the safety of the car.
As a new high-quality joint venture product, Suzuto Gasoline Edition will bring many product highlights into the market, the car is equipped with a 2.0T engine, power of 162kW, torque of 350N·m, matching 8AT gearbox, and equipped with five-link rear overhang. There is no doubt that the Suzuto gasoline version will continue the good genes of Jiangxi Isuzu, whether it is product strength or quality control capabilities, it will compete with many first-class products in China.
Zhengzhou Nissan
Last year, Zhengzhou Nissan impressed us mostly by the series of products from Ruiqi 6, and Navarre did not have too many highlights.
With the layout of Ruiqi 6 flat-bottomed cargo box version, off-road version, urban version, crossover version and other models, the market competitiveness of Zhengzhou Nissan within 150,000 yuan has been further highlighted, and the weight has also been added in the market of more than 150,000 yuan. In the face of the current fierce market environment, Zhengzhou Nissan will focus more on tapping user needs, gradually accelerate product layout, and face the direct competition with domestic mainstream pickup truck brands, just so that pickup truck consumers can have more choices, no longer bound, and stuck in a window perspective.
The Ruiqi 7 will be a new car launched by Zhengzhou Nissan in 2022. The car has a new shape, at first glance some of the style of Navarre, and some netizens laughed that it is the domestic "diesel version of Navarra". It is known that the car will be equipped with a multi-link rear suspension and is a model with a high-end positioning. In terms of power, the car will continue to be equipped with an M9T 2.3T diesel engine with a power figure of 120 kW and 380 N·m. The emergence of this car will make up for the shortcomings of Zhengzhou Nissan in the high-end diesel pickup truck market, providing more diversified options for the market.
Sinotruk VGV
Integrating the comfort of a car and the separation of people and goods from a truck, load-bearing pickups are all the rage. This type of model focuses on better living attributes and passenger attributes, which is in line with the current passenger revolution in China's pickup truck industry. However, at present, the passenger pickup trucks on the market are still based on non-load-bearing models, and domestic load-bearing pickup trucks start late. As a pioneer in the Chinese market, SINOTRUK VX7 further fills the gap that is currently missing in the domestic pickup truck market.
The SINOTRUK VX7 pickup truck is powered by 2.0T gasoline and has a maximum power of 165 kW, mated to an 8AT gearbox, and is expected to launch a diesel version in the future. According to the official reveal, the interior of the car is very luxurious, using a sports fashion steering wheel, and the straight waterfall type central control LCD screen renders a more high-end atmosphere.
In addition to the above models that have been exposed through various channels, we also learned that JAC, Geely and Wuling will all release new cars. In addition, Futian also has a full-size pickup truck plan, choose a day to meet with everyone.
Start of construction! New year, new car, new atmosphere, the new year has more new possibilities, the pickup truck industry is moving forward in exploration, seizing opportunities in challenges, we look forward to more high-quality enterprises to provide users with more high value-added products.
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Year-on-year growth of nearly 40%! Sales of automatic pickup trucks for the full year of 2021