In 2022, the pickup truck industry will still be full of opportunities and challenges. For now, we predict the following changes in the pickup truck industry, and discuss them from the following five major aspects.
Pickup truck models are standardized, and some models will be discontinued
The 2021 national standard "General Technical Conditions for Multi-purpose Trucks" was officially released and will be implemented on May 1, 2022. The "General Technical Conditions for Multi-purpose Trucks" is a standard for defining "pickup trucks", which will clearly define the boundaries of pickup trucks from three levels: management, vehicle use, and policy.
"General Technical Conditions for Multi-purpose Trucks" has completely approached the M1 class model standard, that is, passenger vehicles with no more than 9 seats, in order to take care of some of the freight bottlenecks inherent in pickup trucks, only in the emission of pollutants, noise, fuel consumption, etc., but overall the standard has been in line with the standard of pickup trucks and passenger cars.
The "General Technical Conditions for Multi-Purpose Trucks" also puts forward requirements on a number of detailed indicators such as comfort and safety, and the towing device and electrical connector. In particular, the clarity of the traction standard will also put forward higher requirements for the rigidity and torsional resistance level of the pickup truck, which may not meet the standard for models with load-bearing bodies or trapezoidal frames.
Once the above regulations are implemented, enterprises that exploit the "policy dividend" loophole will no longer be protected. For example, the semi-load-bearing structure of the micro-truck model standard is adopted, the mid-engine is changed to the front-mounted, and the qualification of the pickup truck model is declared, while retaining some of the heavy-duty characteristics of the micro-truck, such as ultra-long, flat-bottomed, three-sided open cargo boxes, and extremely high load quality models will no longer be welcomed and will face discontinuation. However, correspondingly, these companies will accelerate the development of new products that meet the "pickup truck standard" to replace previous models to meet market demand.
Business pickup truck upgrades to enhance the car experience of commercial people in an all-round way
In recent years, many pickup truck manufacturers have launched special pickup trucks such as flat-bottomed cargo box version, seafood version, engineering version, etc., to a certain extent, to enhance the cargo capacity, leather durability, and also cater to the needs of consumers. In 2022, the new fashionable commercial pickup truck with king kong gun as an example will highlight the comfort of the vehicle under the premise of ensuring the cargo capacity, which can comprehensively enhance the user's car experience.
The trendy fashion business pickup truck represented by the Great Wall King Kong Cannon is committed to creating a value-creating people's livelihood car for the strivers of the new era and small and medium-sized private owners. The original intention of the launch of King Kong Gun is to deeply understand the needs of users, especially now that users are using commercial pickup trucks at the same time, not only using its basic commercial attributes, in fact, more hope that it is also a business. Its launch will also bring new winds to the development of commercial pickup trucks, triggering a chain reaction, and the competition in the commercial market will become more intense.
The joint venture pickup brand has added another heavy recruit and is expected to seize a larger market share
The joint venture pickup truck enterprises represented by Jiangxi Isuzu and Zhengzhou Nissan have a very high degree of recognition in the market and user groups. Jiangxi Isuzu climbed the pickup truck market share for three consecutive years, consolidating the position of the first joint venture and the top three in the industry, and even in many months, the sales volume of Jiangxi Isuzu was close to the sales of Jiangling pickup trucks. Zhengzhou Nissan continues to be welcomed by many large customers in the industry, and the orders sold to large customers in the industry every year are also very impressive, and its products have tended to be diversified in recent years, and the sales performance is relatively stable.
2022 will be a year of heavy reform of joint venture pickup trucks. Jiangxi Isuzu's dark horse product Suzuto is upgraded, and the diesel version will use the same D-MAX 1.9T engine, the whole vehicle is of the same quality as the previous generation D-MAX, and a new gasoline version is added to position itself as a high-end passenger.
Zhengzhou Nissan will launch the Ruiqi 7 pickup truck, the vehicle has a new shape, and the use of five-link suspension, electric sunroof and other configurations, visible positioning high-end.
The above three models will greatly enhance the product strength of the two joint ventures, will reshuffle the market, and have a positive impact on the development of their own brands.
Full-size pickup trucks usher in breakthrough development, and new energy pickup trucks also have new ideas
Last year, Great Wall launched a full-size pickup truck concept car, triggering industry discussions. The research and development of full-size pickup trucks will help enterprise brands to upgrade, further explore the market in developed regions such as North America, promote enterprises to accelerate their entry into the global market, and quickly establish a global brand. The full-size pickup truck will further promote the truly global layout of Chinese pickup trucks, so that the world can see the power of Chinese pickup brands.
In 2022, the Great Wall full-size pickup truck will have new progress, and more details will be exposed this year. Other companies such as Futian also have plans to launch full-size pickup trucks, and it is only a matter of time before they meet with everyone. After the full-size pickup truck officially waited on the stage, the domestic high-end pickup truck ushered in a breakthrough development and promoted the positive development of the industry.
On the other hand, the domestic new energy pickup truck field is facing new opportunities, last year's great wall gun EV version and SAIC cattle EV exposure let us see the domestic high-end electric pickup truck market development signs, next, the great wall will also work hybrid pickup models. It is reported that Geely also plans to launch a new high-end electric pickup truck. Different from the new energy pickup trucks launched by domestic enterprises a few years ago, the above new cars are really considered from the perspective of ordinary users, and the products are also comparable to the passenger cars of the same level. This will also pave the way for new energy pickups to truly go to the market.
Domestic pickup trucks are subject to emission regulations, fuel prices, truck attributes and other factors, need to find a balance between power and fuel economy, and the introduction of new energy technology will become an important boost for domestic pickup trucks to break through the restrictions of truck attributes and break into the passenger car consumer group.
The "chip shortage" is expected to be alleviated, and some models are facing explosive growth
Chip shortages first occurred at the end of 2020, and the situation became more and more severe in 2021, and many domestic brands had insufficient vehicle supply, inability to deliver on schedule, and the phenomenon of high-end model allocation, which directly led to weak sales performance. Some experts predict that the global chip supply chain may return to normal in 2022. We expect that as the global epidemic is further controlled, expert predictions will become a reality, when some models that cannot be produced normally due to extreme chip shortages will have the opportunity to usher in explosive growth.
However, for the supply of chips we can not be too optimistic, the chip shortage problem, so that the major domestic car companies realize that relying on people is not as good as relying on themselves. Therefore, many people believe that while ensuring the balance of supply and demand in the short term, it is necessary to leave a hand to cultivate a second supplier of core components of the chip class, and it is a domestic supplier.
Although the shortage of chips has a serious impact on the global automotive industry, it also exposes the mainland's obvious shortcomings in the semiconductor field. Therefore, the mainland needs to actively deal with the problem of chip shortage, to avoid becoming the mainland's card neck technology because of the chip shortage, affecting the benign development of the mainland automobile industry.
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Year-on-year growth of nearly 40%! Sales of automatic pickup trucks for the full year of 2021