Is the era of China's full-size pickup truck coming? yes. Full size is the inevitable way for the progress of China's pickup truck industry, and it is also an important "killer weapon" for Chinese brands to enter the global market. The full-size pickup truck has won the expectations of the majority of users, and its arrival will also bring positive significance to the development of the industry.
Full-size pickup trucks are the only way for the industry to develop
From the pure tool type to the Yishang IKEA type to the high-end passenger type, the speed of domestic pickup truck development is obvious to all. By 2021, the development of pickup trucks in the mainland will show obvious characteristics, that is, category innovation. Category innovation includes the segmentation of passenger, commercial, and off-road, as well as the birth and entry of original modified pickup trucks, and the differentiation of this category is also rapidly improving. With the gradual opening of the pickup truck policy, as well as the national affluence, the quality of life, the continuous improvement of cultural quality, the new category of pickup trucks is helping the subdivision of models to achieve rapid growth, the future market of pickup trucks will be better and better.
In fact, the development of China's pickup truck industry is also groping while moving forward. Before 2019, no one thought that domestic pickup trucks would have such a brilliant side today after three years. This also confirms that the development of the industry needs innovation and challenges. The Great Wall Gun, which once had several industry first configurations, drove domestic passenger pickup trucks to become mainstream models. At present, the development of domestic high-end passenger pickup trucks is gradually approaching the ceiling, so the industry needs to create a new category. The full size is the next "tip of the storm". Under the background of the current sharp increase in the heat of the pickup truck market and the emergence of favorable policies for the lifting of the ban on domestic pickup trucks, full-size pickup trucks are expected to become the next "industry leader" and let the development of the industry move to a new height.
Full-size pickup trucks are the right players to enhance brand value and accelerate globalization
Pickup trucks are a niche in China and a mass in the world. Looking at the global market, the market share of Chinese brand models still has a lot of room for improvement. Many years ago, most of the pickup trucks exported by China were mainly economical and practical, and they were sold to more poor markets. Compared with well-known pickup brands such as Ford and Toyota, there is still a certain gap in the recognition of Chinese pickup trucks in the global market. As many domestic companies have shouted out the slogan of going out of China to the world, domestic pickup trucks also need to be upgraded in all aspects.
At present, the luxury version of the passenger pickup truck gradually has a foothold in more overseas markets, and with a higher cost performance can compete with local brands. The excellent domestic brands represented by the Great Wall pickup truck have been listed in more than 50 countries on four continents in the world, and won the best pickup truck award in Australia, South America and South Africa in one fell swoop, fully opening the first year of China's pickup truck globalization, laying a good foundation for domestic pickup trucks to enter the global market.
To further explore the market in developed regions such as North America, Chinese brands need to continue to upgrade. The popular full-size pickup is the next big opportunity. Full-size pickup trucks will promote enterprises to accelerate their entry into the global market, quickly establish a global brand, compete against the world's top three brands, and more effectively help enhance corporate brand value. The full-size pickup truck will further promote the truly global layout of Chinese pickup trucks, so that the world can see the power of Chinese pickup brands.
Full-size pickup trucks will further test the technical strength of manufacturers
Not every company has the strength to produce full-size pickup trucks. The launch of the full-size pickup truck will further test the hard strength of automobile manufacturers, bring great challenges to their technical level, promote the development of high-end enterprises, and open up the gap with other enterprises in terms of the strength of the whole vehicle and architecture, modeling design and power drive system research and development capabilities. At the same time, after the new car is listed, the playability, durability and other aspects of the vehicle must be able to accept the user examination.
The development of a true full-size pickup truck requires future-looking design, styling, intelligence and engineering research and development capabilities of the model, and mastering many key research and development equipment to pave the way for the innovative application of new technologies and designs on the vehicle, equipment and infrastructure. To produce a full-size pickup truck in the true sense of the word, to produce a full-size pickup truck that can compete with the Ford Raptor, companies need both hard and soft power. So I think that in the upcoming first year of the full-size pickup truck, full-size models will also have a decisive impact on the position of companies in the industry. Next, companies will speak with real skills, use full-size pickup truck models to enhance the competitiveness of their products, and consolidate their position in the industry.
Write at the end
In the context of the improvement of lifestyle and living standards and the rise of China, Chinese brands have ushered in a once-in-a-lifetime development opportunity, which is a good era for full-size models. At present, China is already the world's second largest pickup truck market, although the total sales volume is only one-seventh of the United States, but China is currently the most potential pickup truck market, has surpassed Canada and Thailand. Not only that, China is also the only country in the five mainstream pickup truck markets to maintain growth, as the world's largest auto market, if the policy level is further liberalized, I think the total amount of China's pickup truck market will continue to grow, the "cake" will become larger, but also to leave a place for full-size pickup trucks.
Will China's full-size pickup truck meet the needs of consumers in the Chinese market, meet the consumer demand of the global regional market, and will it win the recognition of global consumers? We'll see.
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Year-on-year growth of nearly 40%! Sales of automatic pickup trucks for the full year of 2021