Recently, someone asked the author a question, that is, why is the 6-character passenger pickup truck that was quite popular before now have no sound and seems to be abandoned by the market? Counting up, when the domestic pickup truck passenger reform trend was established, the 6-character head pickup truck did gain widespread attention from the market by virtue of the advantages of exemption from inspection, can enter the city, and no scrapping period restrictions brought by the passenger car qualification, and many brands have successively exposed passenger pickup trucks. However, now only Zhengzhou Nissan Palazzo landed on the market, most of the products have long been forgotten by the market, the reasons are as follows.
The policy of lifting the ban on pickup trucks continues to be implemented
The main reason why the 6-character scalp card can get widespread attention in the market is to seize the pain points of pickup truck consumers. The 6-character head pickup truck belongs to the passenger car, strictly speaking, it is a medium and large SUV with a non-load-bearing chassis, and the passenger car identity makes it get rid of the restrictions of 15 years of mandatory scrapping, annual inspection, road restrictions, holiday highway is not free, and it is impossible to enter the city. Among them, the most important advantage compared to ordinary pickup trucks is that they can enter the city freely, and the permission to enter the city is the most important element for the owners of the owners that the author has contacted, compared with the impact of mandatory scrapping and annual inspection is not as large as imagined.
With the continuous implementation of the pickup truck lifting policy, there are currently more than 90 prefecture-level cities in the country to lift the ban on pickup trucks, even Shanghai, which is in the four super-first lines of beijing, Shanghai, Guangzhou, and Shenzhen, has relaxed the restrictions on pickup truck management, and the Ministry of Public Security has also proposed to facilitate the passage of trucks in the reform of public security traffic management " release and management services". Under the background of lifting the ban on pickup trucks, most of the third- and fourth-tier cities and below are not restricted, and the traffic restrictions in first- and second-tier cities are gradually improving, and the biggest advantage of the 6-character pickup truck that can freely enter the city is gradually being offset.
"General Technical Conditions for Multi-Purpose Trucks" was released
On October 11, 2021, the General Technical Conditions for Multi-Purpose Trucks were officially released and will be officially implemented on May 1, 2022. The emergence of the pickup truck national standard document clearly defines the boundaries of pickup trucks from the three levels of management, use of vehicles, and policies, and its purpose is to distinguish between multi-purpose and business-friendly pickup trucks and pure freight pickups, promote the standards for the production and manufacture of pickup trucks to be in line with passenger cars, and provide a reference basis for the subsequent revision of traffic management regulations such as scrapping period, annual inspection requirements, and ownership of road rights.
The emergence of the "General Technical Conditions for Multi-purpose Trucks" will make the industry management more standardized, which can help the pickup truck reverse the image of pure freight vehicles. The production and research and development standards proposed in the national standard document have completely approached the M1 class model standard, that is, the number of seats does not exceed 9 seats for passenger vehicles, in order to take care of some of the freight bottlenecks inherent in pickup trucks, only in the emission of pollutants, noise, fuel consumption, etc., but overall the standard has been the pickup truck and passenger car standards are aligned. This allows consumers to see the hope of loosening policies such as annual inspection and 15 years of mandatory scrapping, and sees the hope of greatly improving the environment of pickup trucks, so the market naturally forgets the compromise method of 6-figure scalp pickup trucks.
Multifunctional properties are limited
In order to meet the declaration requirements, the 6-figure head pickup truck must adopt a closed one-piece body, which means that the manufacturer must completely close the cargo compartment and penetrate the cab and the cargo box. The cargo box was originally a pickup truck model that is different from the SUV, showing the best area of multi-functional positioning, and by installing different types of cargo covers, gantrys, and fixtures, it can realize the compatible switching of multiple scenes such as travel, off-road, cycling, locomotive, and Luya. Because the box area is completely closed and locked, the gameplay of the changing space of the box will be greatly reduced, limiting the operation space of the modification enthusiast, losing both the aesthetic operation space and the functional expansion attribute.
In addition, due to the closed cargo box and the cockpit penetration, the number and size of the cargo carried by the passenger car management regulations will inevitably be limited, and the function of IKEA will not only be lost, but also the danger of mixing people and goods. A non-carrier medium and large SUV that has lost most of the extended functional attributes is not comfortable and high-end for passenger users, not practical enough for IKEA users, even for consumers who prefer non-loaded hardcore models, the figure 6 head pickup is not the best choice, and hardcore off-road vehicles are more attractive.
Higher manufacturing costs lead to lower price/performance ratios
In order to meet the declaration requirements of passenger cars, in addition to using a closed one-piece body, the inspection standards for vehicle manufacturing should also be upgraded to the passenger car level. At the same time, the 6-character scalpel also needs to pay taxes in accordance with the passenger car standard, and enterprises will also be affected by the double credit policy, which will inevitably cause the production cost and purchase cost of the vehicle to rise. Nowadays, domestic pickup truck models are more equipped than passenger cars of the same class, and an important reason why they can even cross the level challenge is that the inspection standards for the production of truck attributes are not as strict as those of passenger cars.
Although the figure 6 head pickup truck can enjoy the treatment of passenger cars, the cost will definitely be higher than that of conventional pickup trucks, and users need to pay more money to buy a car, which is generally 30,000-50,000 yuan more expensive than conventional models. At this time, you can choose a wider range of conventional passenger cars, compared to buying a figure 6 head pickup truck is not very affordable. And for the purchase restriction area, the passenger car attribute of the 6-character head pickup truck itself leads to the need to draw the number to be on the road, which is the purpose of buying the pickup truck itself for the group that just needs the car, so it is better to continue to call for pickup trucks to lift the ban, which is more in line with the needs of pickup truck users.