Author 丨 Du Yuxin
Responsible editor 丨 Cui Liwen
Editor 丨Zhu Jinbin
Market overview: Compared with the crazy time, Volkswagen has 5 SUV products rushing into the top ten joint venture SUVs, but in the whole year of 2021, only one veteran of Tiguan struggled to defend Volkswagen's glory in the SUV market.
From the full rollout of Volkswagen's SUV strategy in 2018 to the highest sales of Volkswagen brand SUVs in 2019-2020 to the level of 800,000 units, the booming SUV market has supported Volkswagen's last glory in China.
However, starting from 2021, superimposed on the dual impact of the lack of core and the strategic transformation of Volkswagen ID. New Energy, the Volkswagen SUV strategy has appeared to be somewhat dysfunctional from the book numbers. This year, Volkswagen's 12 SUV products achieved sales of only 670,000 units.
Over there, it is a strong promotion of toyota and Honda SUV dual-vehicle strategies.
Unsurprisingly, Honda won the annual cumulative sales of joint-owned SUVs with annual sales of 800,000 units. Although Toyota's 7 products have only achieved annual sales results of less than 600,000 SUVs, from the brand layout from 2021 to the 10 SUV offensives in various market segments, Toyota's victory over Volkswagen in the SUV market and catching up with Honda will be a high probability event.
Yes, the Volkswagen brand SUV perfectly explains what is "easy to fight the country and defend the country", so Honda, which has already reached the top, and Toyota, which is about to reach the top, will they also encounter such troubles in the next three years?
