Zhang Ke
On the evening of January 14, the Wei brand brand, which positions a new generation of smart cars, brought a new hybrid model, and the Mocha DHT-PHEV was officially pre-sold, of which 0 Anxiety Smart Edition was 299,000 (two-wheel drive) and 0 Anxiety Performance Edition was 315,000 (four-wheel drive).
The 204-kilometer pure electric endurance dominates the mixed rivers and lakes
Previously, the Wei brand brand has launched a number of hybrid models, but the Mocha DHT-PHEV is not the same as the previous Macchiato hybrid and latte hybrid, which can be clearly detected from the pre-sale price of the new car, which is obviously much more expensive.
This new hybrid model has reached a very high position in the hybrid jianghu in terms of technology and positioning, similar to Guo Jing's status in the legend of the archery hero, or the role of Shi Baotian in the chivalrous line, we speak with facts.
At present, the number of plug-and-mix models on the market is gradually increasing, and independent brands and overseas brands have launched a variety of plug-and-mix models, but in terms of the most important indicators of pure electric endurance, the vast majority of them do not exceed 100 kilometers, and only a few models such as BMW X1 New Energy and Wei brand Macchiato are more than 100 kilometers.
In terms of battery life, the advantages of Mocha DHT-PHEV are very prominent. Mocha DHT-PHEV is equipped with a power battery with a capacity of 39.67kWh, and the comprehensive working conditions can obtain a pure electric endurance of 204 kilometers, which means that within the knowable range, the mileage of this model reaches the top level of the plug-and-mix model, and a significant class gap is formed with other models, which is also the biggest advantage of mocha DHT-PHEV.
Infinitely close to pure trams, but remove battery life and charging anxieties
The problem is that consumers come up with a budget of 300,000, in fact, the range of options is very wide, you can easily choose a fuel car, or very easy to choose a pure tram, what is the advantage of choosing such a 200 km ultra-long endurance model?
Simple analysis, the biggest feature of this model is to take into account the dual advantages of pure electricity and fuel vehicles, while deleting the short board pain points of electric vehicles and fuel vehicles.
We do not explain and analyze the complex and esoteric technical principles of this new car, because it is destined to be a thankless task, and just explaining a series of parallel concepts will give many readers a headache. We export the results directly.
Mocha DHT-PHEV through a series of advanced technology integration, with the advantages of low energy consumption of trams, electric mode equivalent to fuel consumption of only 0.45L per 100 kilometers; at the same time can enjoy the quiet and smooth of electric vehicles and sharp acceleration, zero hundred acceleration time takes only 4.8 seconds, can bring fuel vehicles difficult to achieve driving pleasure. In addition, new cars enjoy new energy treatment in most cities in the country, with no restrictions on travel, no restrictions on purchase, and exemption from purchase tax. More importantly, this car has almost all the advantages of electric vehicles, deleted the pain points of electric vehicles, new cars can be charged, can be refueled, no endurance anxiety, will not be because of the loss of electricity will throw you in the middle of the road, minus thirty degrees do not have to worry about no electricity, you can also open the warm air in winter.
DHT-PHEV has the advantages of fuel vehicles, as long as there is a gas station, it can go, can travel long distances, over the mountains, no battery anxiety, no charging anxiety, no need to go out before doing a charging strategy. While fully equipping the sense of security of fuel vehicles, it also deletes the shortcomings of fuel vehicles, no strong noise, no distressing fuel consumption, and no embarrassment of refueling and not leaving.
Without exaggeration, within the current range of availability, dhT-PHEV is the most harmonious model that combines the advantages of electric vehicles and fuel vehicles. It is a plug-in hybrid, equipped with an engine, but whether it is driving experience or energy consumption, or more than 200 kilometers of pure electric endurance, it is infinitely close to pure tram. It should be known that the highest-selling pure tram in China in 2021 has a cruising range of only 120 kilometers to 170 kilometers. Most importantly, you still have no charging anxiety and battery life anxiety at all.
One car dual use, urban artifact
So, what is the most suitable use scenario for such a film that integrates N-multi-advanced technology and takes into account the advantages of fuel vehicles and electric vehicles in terms of performance?
The most suitable scenario for mocha DHT-PHEV should be a large and medium-sized city in China, where one car can be used as two cars.
Usually work can use this car to walk, more than 200 kilometers of pure electric endurance, basically can meet the needs of a week of transportation. According to the results of the 2021 China Urban Commuting Test Report on 42 major cities, the one-way commuting distance of these cities is 9.2 kilometers, so the endurance of more than 200 kilometers can fully meet the commuting or short-distance travel of one week.
On weekends or holidays, when the new car is fully charged with fuel, you can go directly to a long journey of 1000 kilometers. Follow-up no matter how far the journey, you can also charge at any time, refuel at any time, anyway, even if the power loss state, fuel consumption is also more fuel efficient than ordinary fuel vehicles, which will completely let people enjoy the fun of pure trams and the benefits of low energy consumption, but delete the anxiety of endurance charging, can be called an ideal solution before complete electrification.
Wei Pai completes the V-shaped reversal
Of course, considering the price and positioning of DHT-PHEV, its sales may not be as good as the Mocha fuel version for the time being, but the listing of this new car is obviously of great key significance to the Wei brand.
As we all know, in the just-concluded 2021, Weipai experienced a rollercoaster-like plunge, experienced a trough in sales, and then revived at the end of the year. In fact, from 2020 onwards, the Wei brand has suffered setbacks, especially the aging of VV series products, while the fuel consumption is high, and the competitiveness has declined significantly. However, because of the launch of a new net red model Tank 300, it temporarily covered up the decline of Wei Brand, and sales could remain at the scale of 10,000 units.
However, in April 2021, the tank 300 became independent, taking away most of the sales, and Wei brand sales fell sharply, falling to 3,011 units at one point in May. The downturn of Wei Pai has been widely questioned by the market, and there are frequent negative public opinions such as "Wei Pai is no longer working", "Wei Pai wants to delist", "The Great Wall wants to give up Wei Pai" and so on.
In the trough, Wei Pai endured tremendous pressure, endured cruel tests, and upgraded the pressure into power. In 2021, Weipai launched a new coffee product line, and in less than a year, it launched three new models such as a new mocha, a macchiato and a latte.
These three models are not only refreshing in terms of shape design and product naming, but also have the biggest advantage of completely updating the powertrain and fully introducing hybrid technology. Among them, the latte is equipped with DHT hybrid system, The Macchiato is equipped with DHT hybrid and DHT-PHEV technology respectively, and Mocha is equipped with a gasoline engine + 48V light hybrid system. After the full series of power systems were replaced, the fuel consumption of the main Wei brand models dropped significantly, of which the fuel consumption of the Macchiato DHT dropped to 4.7L, the latte DHT fuel consumption dropped to 4.9L, and the fuel consumption of the Macchiato plug-in model even dropped to 0.8L. The most fuel-efficient mocha has also dropped to around 7.5L after being equipped with a 48V light mix. After the sharp decline in fuel consumption, the Wei brand product strength has been completely improved, before the shortest board jumped to the strongest version, the high fuel consumption hat was thrown into the Pacific Ocean, and the terminal reputation was rapidly positive. Reflected in the market, Wei brand sales increased strongly, in May Wei brand monthly sales of only 3,000 units, in June exceeded 4,000 units, in November exceeded 6,000 units, and finally in December to break through 10,000 units, a strong return to the mainstream.
In this way, the Wei brand completed the most profound V-shaped reversal of the year in 2021. Sales exceeded 10,000 in January, sales exceeded 10,000 in December, and the middle from April to August was a deep trough. The brand, which holds the honor and disgrace of Wei Jianjun, chairman of the Great Wall, has completed the rebirth of phoenix nirvana after launching a new coffee series and completely replacing the power system. People's impression of Wei Pai has also been upgraded from the previous "very advanced, very intelligent, but very expensive", to "very advanced, very intelligent, super fuel-efficient".
Enter the no-man's land
The launch of the Mocha DHT-PHEV model once again strengthens and solidifies the concept of Wei brand super fuel saving, through the implementation of a variety of advanced hard-core technology, to achieve more than 200 km of pure electric endurance, to achieve 0.45L of ultra-low fuel consumption, to achieve 4.8 seconds of 100 km acceleration time, standing at the top of the plug-in hybrid group.
The emergence of mocha DHT-PHEV has given the market a new choice, and any consumer who considers a plug-in hybrid model should give priority to experiencing mocha DHT PHEV before making their own choice. The emergence of Mocha DHT-PHEV reflects the technical advantages of Great Wall Motors' research and development for many years, not only in the advantages of its own brands, even compared with Volkswagen BMW Mercedes-Benz, it has reached a leading state in plug-in and mixing technology, at least more than 200 kilometers of pure electric endurance, has entered the no-man's land of the plug-and-mix world.