I don't know if you have found a phenomenon, and the 70s, 80s consumers are different, the 90s, 95s around are more willing to look at their own brands! For example, in various market segments, brands such as Lynk & Co, BYD, Chang'an, and Great Wall have a good heat! Take a friend close to the author, after comparing a number of joint venture SUVs, he finally paid for the tank 300 that everyone thinks has high fuel consumption. In 2021, what are the changes of independent brand car companies? Today, we "Car 314" will give you a good nagging!
Waiting in line for a car, buying a used car at a higher price, and the tank family opened the "explosive mode"
If you ask me if there are any models worth remembering in 2021, the Tank 300 must be a model! Recently, we saw in "Car 314" that the user row number of Tank 300 in the APP has exceeded 200,000, in other words, the pick-up cycle of this car will exceed half a year. Therefore, in addition to waiting in line for the car, this car in many used car markets, there is also a situation where used cars are more expensive than new cars!
For the "hot" of the tank 300, it is not difficult to understand, the tank 300 to some extent to make up for the price point (about 200,000) of the domestic SUV market gap, whether it is the appearance of the hardcore, or the off-road performance of this car, can be in the forefront of the independent brand. Coupled with the interior design of this car, it can also meet everyone's needs for luxury, and in general, it is very cost-effective.
"Car 314" evaluation: In 2021, the loss of selling houses and the loss of education and training, but if you have a little tank 300, there is a high probability that you can have a good year! In the future, with the unveiling of the Tank 500, the brand's sales are expected to continue to rise.
Users ask manufacturers to "want cars", BYD DM-i becomes "fragrant food"
Users ask manufacturers to ask for cars, have you heard of this? And today, this happened to BYD! Wait for the car, wait until the crash... This is a true portrayal of many BYD DM-i owners. Judging from a screenshot circulated on the Internet earlier this year, many owners who have ordered BYD DM-i related models have said that they have waited for a long time.
Along with this, BYD was suspected of uneven delivery of the "Kunlun Battle", and the emotions of the owners completely broke out! After that, an open letter to MR. Wang Chuanfu, President of BYD, and the executives appeared on the Internet. It's far away, it's maddening... They are all psychological portrayals of car owners at this time. Although BYD later explained the matter of waiting for cars, from the current market feedback, BYD DM-i related models are still in short supply.
"Car 314" evaluation: Users ask manufacturers for cars, not because the product force is more reliable! The recently listed Song Pro DM-i model received 18,116 orders on the first day of launch, and it is certain that this is another explosive product. For BYD, it is approaching the end of the year, but you have to roll up your sleeves and work hard!
The Great Wall model blossoms everywhere, and the macchiato and latte open the brand upward
There is an old saying in China, having more children is good for fighting! In the automotive enterprises, we have seen the application of this sentence in Great Wall Motors! Leaving aside brands such as Euler, Great Wall, Haval, Tank, AND WEY, the WEY family alone has ushered in many blockbuster models in 2021, just like a new model matrix, such as Macchiato, Latte, Mocha and other models are a clear example.
Take the second car of WEY's new naming method, The Macchiato, whether it is the original power, or the interior of the main sense of high-end, or the sincere configuration, it is very cost-effective! In addition, the car also offers a variety of power options, especially the Macchiato HEV model, which really combines low fuel consumption with high power.
"Car 314" evaluation: For the WEY brand, the successive listing of coffee family models can be regarded as the brand's "second entrepreneurship". With the gradual improvement of models, the sales of WEY family models have further room for improvement.
To help the evolution of Chang'an's high-end, The Chang'an UNI series has advanced in an all-round way
In the domestic market, playing high-end, in addition to the Great Wall WEY family, Changan's UNI series also has to be said. Today, after UNI-T and UNI-K, Changan Automobile has also brought us the first sedan in the UNI series, the UNI-V. For this subdivision matrix, the most attractive to consumers is the appearance and configuration, so in this market, it can also help Changan Automobile to grow significantly!
Earlier, there was also news that the Changan UNI series or will be upgraded to an independent brand! In fact, it is not difficult to understand that as far as the practices of Great Wall Motors and Geely Automobile are concerned, their WEY family and Lynk & Co family have become independent, and for example, Chery's Xingtu has also become independent from the brand.
"Car 314" evaluation: Regardless of independence or not, the status of the Changan UNI series in the hearts of consumers is sporty and high-end. Nowadays, because of the addition of UNI-V models, consumers' understanding of this brand will inevitably deepen again. Another terrier, go, let's sing with UNI! You get the idea?
Strongest Autonomous 2.0T! Chery Kunpeng series does not lose to Volkswagen EA888
In 2021, in addition to the 3.0T engine brought to us by Great Wall Motors, like Chery Automobile's Kunpeng series - Kunpeng 2.0TGTI also has a strong strength. Specifically, the 2.0T engine model is SQRF4J20C, with a maximum power of 261 horsepower and a peak torque of 400 Nm, even compared to the Volkswagen EA888, it is not weak!
At the technical level, Chery used a cast aluminum cylinder block for the engine, and the proportion of aluminum alloy reached 38%, and the total mass of the 2.0T engine was only 137.5 kg. Coupled with the 350bar ultra-high pressure direct injection system with significant atomization effect, the emissions of this car also meet the strict Euro VI emission standards, which can be called the strongest 2.0T in the autonomous region.
"Car 314" evaluation: Unlike the power of other models, this engine is completely developed by Chery. In the past, Chery was always said to be a "technical man", but now everyone believes it!
Benchmarking Tesla, Geely's high-end electric vehicle ji krypton 001 ushered in delivery
After talking about fuel vehicles, let's take a look at electric vehicles. In 2021, Geely's high-end electric vehicle model Extreme Kr 001 has been delivered, which will undoubtedly make the name of Extreme Krypton remembered by more people! The data shows that the delivery volume of Extreme Kr in November reached 2012 units, and as a new brand, this performance is still commendable. It should be known that NIO began to deliver in batches in June 2018, and it was not until September 2020 that it exceeded 4,000 vehicles for the first time.
Since its listing, the popularity of The Krypton 001 has remained high, and in addition to the appearance of the hunting car, the configuration of this car is also relatively rich. Although there was some unpleasant trouble with the owner because of the configuration options and price, it was finally resolved by the manufacturer, after all, if you want to be a high-end brand, the service must be placed in the first place of brand marketing.
"Car 314" evaluation: If the traditional fuel vehicle market, joint venture brands occupy the market opportunity, then in the current new energy vehicle market, independent brands must be able to take advantage of policy advantages to overtake in curves! With The Krypton 001, what else to see Tesla?
Conclusion:
There is an old Saying in China, thirty years of Hedong and thirty years of Hexi.
Although affected by multiple factors such as the epidemic, lack of core, and the rise of raw materials, several of the independent car companies mentioned above still have a good upward trend, which also means that the polarized market is more conducive to the development of head car companies!
From the best-selling tank 300 model, to the appearance of BYD DM-i and Chery Kunpeng technology, to the increasing perfection of Changan Changan UNI family and WEY family, everywhere illustrates a common truth - independent brands are rising!
Some friends may ask, is the joint venture brand weakening? No, this time it's the self-owned brand that's getting stronger!
So in your mind, which independent brands are very capable of playing? Welcome to leave a message in the comment area to discuss!