The latecomer Chery Ou Mengda, will be another Changan UNI-T?

At last year's Guangzhou Auto Show, Chery's new product line OMODA's first SUV, the OMODA 5, was officially unveiled. Like the Changan UNI series, Chery OMODA is only a new product sequence of the brand, and the OMODA 5 is still hanging chery car logo.

It has only been about half a year since its debut, and Chery OMODA 5 has ushered in new developments. On April 8, Chery OMODA 5 announced the Chinese "Ou Mengda" and announced that it will officially open pre-sale at the end of April. For chery OMODA series, in fact, many people will speculate whether it will become the main sales source of the brand like the Changan UNI series. It should be known that the monthly sales of the two SUV models of the Changan UNI series have already exceeded 10,000 units, and the newly launched Changan UNI-V, the market heat remains high.

However, the Changan UNI series and Chery OMODA series are slightly different in the market environment and official expectations.

Chery OMODA faces many more challenges and opportunities

Chery Omonda is officially defined as the first globally released model in the new series. According to the plan, Chery OMODA 5 will first enter the Russian market, followed by the European Union, Australia, New Zealand and other international markets, and will be listed in the domestic market in the first half of this year.

The data shows that Chery Automobile sold a total of 656846 new cars in 2021, which is actually some distance compared with the three car companies of Changan, Great Wall and Geely. However, in terms of export volume, Chery Automobile's annual export volume reached 269154 units, an increase of 136.3% year-on-year, and many of its models are favored, especially Chery Tiggo 8PLUS, which has won the praise of many foreign car owners.

Before the launch of the Changan UNI series, geely Lynk & Co, Great Wall WEY, Chery Xingtu and other independent high-end brands have made their debuts, Changan Automobile, as a traditional domestic car company, has not moved, and the UNI series has been late. However, the official positioned it as a "mass producer of future technology", and gained a firm foothold in the domestic market with the advantages of future technology and future design.

Unlike the Changan UNI series, which focuses on the domestic market, Chery Omengda is facing the global market. Looking at the market positioning alone, Chery Oumengda faces more challenges and opportunities than the Changan UNI series. The current international situation is tense, coupled with chip shortages and parts supply chain instability, which has brought many uncertainties to Chery Ou mengda's subsequent overseas development, and may even start unfavorably.

Can product strength stir the SUV market?

As the first model of the new series, Chery Ou mengda naturally uses the latest strength of the group in the design and configuration of the whole vehicle. First of all, in terms of design, Chery Ou mengda is completely different from all the models of Chery Automobile, and the new "Art in motion" design language is very special, with a large frameless grille, which is directly integrated with the upper part of the split headlight, which looks very radical. However, this set of design languages on the Internet is polarized in evaluation, and some netizens pointed out that it is similar to the Changan UNI series. In terms of size, Chery Omonda has a length, width and height of 4400/1830/1588mm, a wheelbase of 2630mm, and positions a compact SUV.

As for the interior, Chery Ou Mengda uses a large screen composed of a 12.3-inch LCD dashboard + a 12.3-inch central control screen, which is also a common interior design today. At the same time, the new car has added rose gold trim embellishments to the air conditioner outlet and other positions to improve the texture of the whole car. As for the technology configuration, Chery O mengda may be equipped with lion zhiyun Lion 4.0 intelligent entertainment system and support HiCar intelligent interconnection. Overall, such interior performance is in the upper middle level of the domestic SUV market in the early 100,000s.

In terms of power, according to the currently known information, Chery Ou Mengda will be equipped with a Kunpeng Power 1.6TGDI turbocharged direct injection engine with a maximum power of 145 kW and a peak torque of 280 N·m, matching a 7-speed wet dual-clutch transmission. Friends who know this powertrain know that the thermal efficiency of the engine has exceeded 37.1%, and it has a great advantage in data compared with other engines of the same displacement. In addition, as a global market, Chery Omonda will also launch electric and hybrid power versions in the global market in the future.

Latecomer Cheri Omunda

It is speculated that the price of Chery Ou Mengda will be within 110,000 yuan -150,000 yuan. In this way, after the listing of Chery Oumengda, Changan UNI-T will become its most direct competitor.

After a simple comparison, it was found that Changan UNI-T and Chery Ou Mengda had their own advantages. In terms of power, Changan UNI-T provides 1.5T and 2.0T powertrains, and Chery Oumengda is currently only equipped with 1.6T power. In terms of data, Changan UNI-T will be more outstanding, and at the same time, it will give consumers more choices. But then again, Chery also has a Kunpeng 2.0TGDI engine, if it can be installed on Chery Ou Mengda in the future, its product strength will go up a step, and Brother Reed believes that Chery will make Chery Ou Mengda maintain a strong product competitiveness at all times. As for the size, Changan UNI-T has more advantages, but in terms of riding experience, brother Can't reach a conclusion.

But then again, chery Omengda is in the compact SUV market, which is currently the most saturated market segment in China, and it is also one of the most competitive markets. From today's hot-selling domestic SUVs, Haval H6, Changan CS75PLUS, Geely Boyue and other models in addition to keeping up with the needs of the times in terms of product quality, the good reputation accumulated for a long time since the listing is also a very key focus. It is not difficult to find that in recent years, there have also been a number of new compact SUVs listed, such as the main cost-effective Wuling Star, which also had a monthly sales performance of breaking 10,000 yuan in the early stage of listing, but gradually showed fatigue in the later stage. In addition, even if the new car is positioned the same as the best-selling model and originates from the same brand, its market performance may be very different.

For the latecomer Chery Omengda, or for those domestic compact SUVs that are about to be listed, the initial stage of the listing may stir up the SUV market, but the lack of stamina may be a problem they must face. However, if Chery Ou Mengda continues to improve product quality and keep up with the trend of the times, perhaps the best-selling domestic SUV list will have his place.

At present, there is not much information about the configuration of the new car, and it is temporarily impossible to conduct a comprehensive analysis of Chery Ou mengda, but it is foreseeable that the new car will use the latest technology of Chery Group. As the first product of the OMODA series, Chery Omonda shoulders the heavy responsibility of brand upwards. We may wish to see what other big tricks Chery has to put!