With the younger generation gradually becoming the main consumer group in the global auto market, today's car companies, whether it is products or marketing, have begun to closely follow their preferences to transform to younger, as the first echelon of independent brands Chery is of course no exception. In recent years, combined with the current fashion trend, inviting young people's favorite stars to help, joint vibrato, Small Red Book, Weibo and other platforms that young people like to frequently promote fancy marketing has long become a routine operation. OMODA5, born for the new generation of young people around the world, under the blessing of hard-core innovative marketing gameplay, is Chery's "ace agent" that fully embraces youth.
Released the "5+3 killing move", Chery OMODA communicated with the world
Products are the most direct communication bridge between consumers and car companies, in the face of the strong enemies of joint venture brands and the emergence of new car-making forces, how to transform around the product has become an urgent problem to be solved by independent brands. As a new model in Chery's "big single product strategy", OMODA 5, which is born with five global genes, not only has a clear global car positioning, but also integrates the hard core strength of "technology Chery", and has three young "killing moves" of trend design, hard core power and intelligent technology.
OMODA 5 at the beginning of research and development of adhering to the user thinking, for the global user survey will be their suggestions into the product design, and in accordance with the global regulatory standards to carry out "adapt to local conditions" adaptive development and ADAS test and crash test, it has obtained China's C-NCAP, the European Union E-NCAP, Central and South America L-NCAP, Southeast Asia ASEAN-NCAP and Australia A-NCAP and other five major collision standards, representing OMODA 5 has five-star quality to meet global standards.
As the starting force of Chery's new stage of rejuvenation and globalization, OMODA 5 is well aware of the psychology of the new generation of young people who like novelties and fresh ways to play, and the new car continues to practice the brand concept of "user-centered", and has attracted the active participation of young people of the new generation in more than 30 countries around the world through the co-creation of global naming. The name "OMODA 5" stands out from more than 10,000 naming schemes and is a well-deserved collection of thousands of people. This event not only showed the trend of the new generation, but also set off a circle-breaking carnival linked with the new generation of young people around the world.
In the future, OMODA 5 will be listed in more than 30 countries around the world, and with a trend design that fits the aesthetics of young people, it will surely become the "Dream car" in the hearts of the new generation of young people. At the same time, OMODA 5 also integrates the super racing mode on the basis of the Kunpeng Power 1.6TGDI+7DCT power combination, and when the function is turned on, the cockpit instrument can change the racing mode in seconds, and brings an immersive driving and control experience to the new generation of young people around the world through the professionally tuned immersive sound wave. In addition, OMODA 5 is also equipped with a variety of intelligent technology configurations such as 24.6-inch integrated dual screen + play ecology, OMODA intelligent identification system, sony hall-level audio + 64 color rhythm atmosphere lights, and L2.5 intelligent driver assistance system, which can fully meet the needs of young people in the new generation of young people around the world.
Break down industry barriers and narrow the distance between brands and users
In order to "play together and have fun together" with the new generation of young people around the world, Chery also takes OMODA 5 as a dot to build a centralized fan platform through the construction of a circle community, and forms a virtuous circle of continuous communication with users. In the OMODA community, the virtual spokesperson Ah Xi is stationed in it as the "No. 0 citizen", where users can not only find like-minded friends, but also learn about the current trend of play, and can express their opinions and create their own home together with Ah Xi. In the future, with the continuous improvement of the OMODA community, Chery may launch more interactive entertainment methods loved by the new generation of young people such as AR real-life online car viewing and fashion peripheral fashion products around OMODA 5, so as to enhance the stickiness of brands and users, so that young people can feel the interactive charm of the new generation and the brand to achieve "0 distance" communication.
At present, OMODA 5 has joined hands with the well-known brand 52TOYS to launch the #New Year's Eve OMODA# Jixi Card Campaign in the form of a blind box loved by young people. Through linkage with tide brands, Chery resonates with young people at the same frequency, and buries OMODA 5 as a seed into the hearts of more young people. In addition, on Valentine's Day just past this year, OMODA 5 also went to Shanghai North Bund Riverside Greenland to show off its skills, had a sweet encounter with everyone, and made a high-profile confession to the new generation of young people around the world, so that they felt the extraordinary charm of cross-dimensional Valentine's Day. It is not difficult to foresee that OMODA 5 can continue to deepen the "young market" to radiate more global new generation young people through continuous linkage with tide brands, and build OMODA into an exclusive Chery "super IP".
OMODA 5, which is born with five global genes such as global research and development, global standards, global quality, global naming, and global listing, has the quality strength to compete with joint venture brand products. With the blessing of the three core product forces of trend design, hard core power, intelligent technology, and diversified innovative marketing, OMODA 5 can not only meet the trendy car needs of the new generation of young people around the world, but also break down industry barriers to narrow the distance between users and brands, and comprehensively promote the pace of chery brand rejuvenation and globalization.