To ask which new car is the hottest recently, I believe that Chery's OMODA 5 Ou Mengda is definitely a "top star". On the one hand, it originates from Chery's youthful innovative marketing, and on the other hand, it is closely related to the strength of OMODA 5 Ou Mengda products and their preemptive preferential activities. If OMODA 5 Ou Mengda brings you a sense of déjà vu, then I believe that since the debut of the Guangzhou Auto Show last year, it has attracted the attention of the new generation of young people around the world, and you must have heard of it, "Ou Mengda" is the Chinese name of the car.
Although the user is important, sincerity is the killer skill
At present, the proportion of young car buyers in the global auto market is gradually increasing. In order to cater to the preferences of young people, major car companies are talking about "user operation" or "user co-creation", but few are really implemented, and the name of "Ou Mengda" is the real user co-creation product.
Since the launch of the #OMODA 5 Chinese Name Co-creation # campaign, many fans have shown their creativity from the perspectives of transliteration, brand, vision, and the meaning of the times, and collected more than 10,000 naming schemes for OMODA 5. After screening through online solicitation, official selection and other links, "Ou Mengda" stands out from thousands of naming schemes, and it is born to integrate the preferences of the new generation of young people.
This Chinese-name co-creation activity, so that users become the protagonist is the embodiment of Chery's "user-centric" brand concept. Starting from naming, whether it is a proposed naming scheme or participating in a referendum, it has brought a real sense of participation to the new generation of young people, which is also the traffic password unlocked by Ou Mengda in the first step.
Both quality and strength, can be directed with the joint venture brand
From the perspective of the product itself, as a global car born in China for the new generation of young people around the world, Ou Mengda not only has the product quality of the joint venture brand model, but also has the product strength to walk in the forefront of the times. In terms of quality, Ou Mengda has met the five major collision standards such as China's C-NCAP, EU E-NCAP, Central and South American L-NCAP, Southeast Asia ASEAN-NCAP and Australia's A-NCAP, representing that OMODA 5 has five-star quality that meets global standards. At the same time, the new car has carried out a number of extreme tests in Brazil, Mexico, Saudi Arabia, Indonesia, Mohe and other places around the world to meet the needs of the new generation of young people in different parts of the world.
As for why Ou Mengda has the product strength to be at the forefront of the times, it is that the new car can truly bring users an immersive travel experience. First of all, from the perspective of appearance design, Ou Mengda adopts an innovative design language, whether it is an unbounded matrix grille, or a pioneer unbounded shape, or a full LED dynamic sharp light group, under the blessing of the flexible and flowing and not lacking in sharp body posture, it directly hits the aesthetic key points of the new generation of young people, and everywhere highlights the new car sports and science fiction elements of the car.
From the outside and inside, Ou Mengda's large-scale contrasting illusion can always create a sense of "science fiction cockpit", and under the blessing of the 24.6-inch integrated double screen, the sense of technology of the new car cockpit can be called a burst. At the same time, the "Lion 5.0 AI Technology Smart Cockpit" of the new car has a built-in play ecology, including music, listening to books, videos and other scenario-based applications, which can meet the interaction needs of the new generation of young people. Speaking of audio-visual entertainment, Ou Mengda is also equipped with SONY luxury speakers, high-pitched bright, bass-deep sound quality, combined with 64 colors of rhythmic atmosphere lights that can change with the rhythm of music, which can bring young people an immersive experience like being in a concert scene.
Not only that, in order to meet the needs of the new generation of young people who love the pleasure of driving control, the Kunpeng power 1.6TGDI+7DCT power combination equipped with Ou Mengda can burst out the surging power of the maximum power of 145kW, the maximum torque of 290N·m, and the zero hundred acceleration among the "7 second club", whether it is starting, or overtaking, can bring users a strong sense of pushing back. At the same time, Ou Mengda is also equipped with super racing mode. After opening this mode, not only can the vehicle engine run at full power, even the dashboard will switch to the track mode, the speed, oil temperature, tire pressure and other key information at a glance, allowing users to grasp the car situation at all times, and can also send out a professionally tuned analog sound wave through the sound system, bringing users an immersive driving experience.
The unexpected right to buy a car is unprecedented
Looking at the new cars of Chinese auto market brands, whether it is pre-sale or official listing, there are many rights and interests to attract users to order, and Ou Mengda is no exception, but it is somewhat unexpected. As a new car that opens preemptively on April 8, Ou Mengda brings 6 privileges, each of which is in line with the tone and preferences of the new generation of young people. These include 199 yuan to order a blind box, priority to pick up the car, exclusive identity plate, personal visit to the listing conference, choose a personalized modification plan, and special offers to buy cars.
The accident refers to the "special offer for car exchange purchase", which means that the user can exchange for a new car at a 90% discount after purchasing Ou Mengda for 1 year, or can exchange for a new car at a 30% discount after buying Ou MengDa. On the one hand, it highlights Chery's confidence in product quality, and on the other hand, it can also make users' vehicles "commonly used and often new". It is worth noting that Ou Mengda's preferential car exchange purchase is equivalent to "1 fold to open the whole year; 3 fold to open 3 years", such a preferential strength is unprecedented, and it is also another important factor that has led to the high popularity of Ou Mengda since the opening of the preemptive activity.
In 2022, major car companies are increasing the layout of rejuvenation in terms of products and brand tone. However, OMODA 5 Ou Mengda, which has five global genes and three core product strengths, has been at the forefront of the industry under the blessing of diversified young innovative marketing. As another new masterpiece of Chery's "big single product strategy", Ou Mengda will be listed in more than 30 countries around the world in the future, and it is believed that with the arrival of new cars, it will become a new sales growth point for Chery, and comprehensively help Chery brand accelerate the layout of rejuvenation and globalization.