The Changan UNI series is now relatively perfect in terms of model layout, and it has been put together to put together the "KTV" combination that everyone calls, and it is time to discuss whether the Changan UNI series is successful.
Whether the discussion is successful or not, we have to look at the positioning of Changan Automobile for the UNI series at the beginning, when Changan Automobile has not had its own fuel high-end brand, and finally whether it is active or passive, anyway, it has launched the UNI series of positioning high-end series, but the official positioning is high-end, but in fact, there is no high-end in terms of price, and a Changan UNI-K is still expensive to sell, but there is not much sales.
At present, Changan UNI-T is the sales of the UNI series, and there are six or seven thousand sales per month, but Changan UNI-T is actually close to the positioning of Changan CS55PLUS. Changan UNI-K only has sales of three or four thousand, and it is not expensive or high-end and no one recognizes it. The Changan UNI-V is actually similar to Changan's Sharp Cc positioning, and there is no so-called high-end attribute.
So if you look at the original positioning, then the Changan UNI series is obviously a failure. However, if it was only to prevent the weakness of the Changan CS series and give consumers one more choice and more sales, it was also a success.
Do you think the Changan UNI series is a success now?