【EV Vision Report】On April 13, the 2022 Changan Automobile Global Partner Conference was held in Chongqing, and Changan Automobile released the latest corporate development strategy and business operations, focusing on the new energy field, officially releasing the digital pure electric brand "Changan Deep Blue" and promoting UNI branding.
The sword refers to 2030, and Chang'an has set himself a small goal
First of all, Wang Jun, president of Changan Automobile, explained the operation of Changan Automobile in 2021. In 2021, the cumulative sales of Changan brand vehicles exceeded 1.75 million units, an increase of 16.7% year-on-year; the sales of new energy vehicles exceeded 100,000 units, entering the top ten in the industry; and overseas exports exceeded 100,000 units, a new high for three consecutive years.
Based on the judgment of the situation, Changan Automobile also formulated the group's development goals for 2022. Changan Automobile Group's sales target was 2.45 million units, up 6.5% year-on-year, of which 1.857 million units were produced and sold by its own brands, up 5.9% year-on-year, with a market share of 11%.
Changan Automobile is not only satisfied with 2022, according to EV Vision, Changan Automobile plans to reach a total sales volume of 4 million vehicles by 2025, of which 3 million are in the autonomous sector and 1.05 million are new energy sales, accounting for 35%, achieving the goal of first-class in China.
In 2030, Changan Automobile's sales reached 5.5 million vehicles, of which 4.5 million were in the autonomous sector and 2.7 million were new energy vehicles, accounting for 60%, reaching the international leading level. At the same time, Changan Automobile also made it clear that it plans to achieve carbon peaking in 2027 and carbon neutrality in 2045.
Changan Deep Blue, Avita, UNI, to promote brand renewal
At the press conference, the Chang'an new energy brand, which has been attracting much attention, was officially unveiled, and the Changan deep blue brand was officially released. Changan Deep Blue brand focuses on the new energy users whose quality experience needs are rising, and through forward-looking and innovative product design, the digital ecology of Skynet Interconnection, the smart scene experience, and the efficient and low-carbon intelligent travel solutions, it allows users to feel the convenience and beauty brought by digital technology, and opens a "deep blue" light leading to the future.
According to EV Vision, in terms of product planning, Changan Deep Blue's first model will be C385, and 5 products are being planned.
In addition to the Changan Deep Blue brand, Changan Automobile will also focus on building a high-end intelligent electric vehicle brand - Avita, which aggregates the advantages of Changan Automobile, Huawei and Ningde Era, and is committed to building a global brand in the field of high-end SEV and becoming the user's "wisdom avatar that understands you". It is worth mentioning that Avita is also the first high-end intelligent electric vehicle brand equipped with Huawei HI.
At the same time, Changan Automobile will further optimize the brand strategy and positioning of Changan UNI, Changan Passenger Vehicle, Auchan and Kaicheng, and make a comprehensive transformation to electrification and electrification. At the same time, Changan Automobile will respond to the needs of users, create innovative and diversified passenger car brands, promote the brand operation of Changan UNI, and realize the electrification of all products.
Global products are accelerated, and more than 30 products will be launched by 2025
In terms of products, Changan Automobile will launch more than 30 products by 2025. Among them, Avita currently plans to have 4 complete vehicle products, including the just released Avita 011 with Matthew M. Williams, creative director of French luxury brand Givenchy.
Subdivided into the market, in the mainstream passenger car market, Changan Automobile will launch 21 new products in the future, including 5 Changan deep blue brand models, and in 2022, it will launch C385EV, C673EV, UNI-KPHEV, UNI-V PHEV, Auchan Z6-PHEV A total of 5 new products, and the first mass-produced hydrogen fuel cell car in China will also be unveiled.
In the small car market, Changan Automobile will launch 4 new products in the future, and will launch LUMIN in 2022 to meet the needs of national boutique transportation. At the channel level, Changan Automobile is about to launch a "national one-price" policy, Wang Jun said that such a policy will make dealers "lighter burden", "more lively", "stronger internal force". It is worth mentioning that LUMIN will become the first new marketing model landing product of Changan.
In the commercial vehicle market, Changan Automobile will launch 6 new products in the future, achieve full coverage of the mainstream bus market by 2025, and launch 2 new platform pickup truck products. In 2022, the first community grid transport vehicle will be launched to meet the needs of express quality transportation.
36 new products are ready to go
While accelerating the implementation of strategic goals, Changan Automobile is also actively promoting product update iteration, in 2022, Changan Automobile will successively launch 36 new products, including 19 independent brands, including 9 new products, 10 redesign products and 8 new energy products.
The closely watched UNI-V, the second generation of CS75PLUS and other products have been officially launched in the first quarter of this year, and then, UNI-K, UNI-T, and the second generation of CS55PLUS will also usher in a comprehensive upgrade.
The multi-power combination of "automotive robot" Auchan Z6, the national classic scooter LUMIN based on the EPA0 platform, and the first future technology electric coupe C385 built on the EPA1 platform will be launched in the second half of the year. In addition, the first product jointly built by Changan, Huawei and Ningde, Avita 11, will also meet with you this year.
Master the core technology and create a new generation of deeply integrated electric drive
Changan Automobile will build a new generation of deeply integrated electric drives, breaking through the development and application technology of power semiconductors. Changan will break through 800V high voltage, oil-cooled motor and other technologies. Complete the 450V/800V all-in-one electric drive platform, which can meet the needs of 400-1000km ultra-wide mileage; on the 800V electric drive platform, match the high-rate fast charging core to achieve a 5-minute endurance of 150-200km, significantly improving the user's charging speed and improving the convenience of use. In addition, Changan Automobile will continue to strengthen the integrated design of energy consumption. Reduce the energy consumption of the whole vehicle and achieve a longer driving range.
In terms of batteries, Changan Automobile has broken through the integrated technology of battery chassis and accelerated the research and development and industrialization of (semi-semi-) solid-state batteries. Through the integrated design of battery and chassis, the vehicle weight and cost are effectively reduced, and the mass production application (semi-) solid-state battery provides users with longer battery life and a safer pure electric experience.
Changan Automobile will also accelerate the pace of hydrogen fuel technology research and industrialization. Establish and improve the hydrogen energy R&D and manufacturing and testing system covering "parts-system-vehicle", independently master system integration and control technology, and strive to create fuel cell technology and products with "zero pollution, low hydrogen consumption, high efficiency and high safety".
In addition, according to EV Vision, changan automobile will further communicate about the core technology planning of Changan's intelligent "Beidou Tianshu" plan at the Changan Automobile Science and Technology Conference in August.
Written in the end: Through this press conference, it is not difficult for us to see that new energy and intelligence will be an important layout of Changan Automobile for a long time in the future, and we can also see the determination and ambition of Changan Automobile to transform electrification. In the future, Changan Automobile may become a force to be reckoned with in the global new energy automobile industry.