Recently, at the 2022 Global Partner Conference of Changan Automobile, Changan Automobile released a series of strategic plans for 2022 and the following years, and also "exposed" the sales data of 2021 and the first quarter of 2022. In the past Three months, Changan Automobile has still achieved good results under the negative impact of the outbreak of the epidemic in many parts of the country, and the wholesale sales of car companies have suppressed the north and south Volkswagen, and the retail sales volume has also climbed to the second place in the manufacturer list for the first time, second only to FAW-Volkswagen.
In 2021, Changan Automobile also reached the best in history, with the group's Sales of Chinese brand passenger cars exceeding 1.2 million units, of which the cumulative sales of UNI Sequence in the few years since its launch have exceeded 230,000 units. Thanks to the success of the UNI sequence, Changan Automobile will also promote the brand independence of the UNI sequence in 2022 and build a new channel network.
At the same time, Changan CS75 series, CS55 series, under the guarantee of the high competitiveness of the latest products, have been fully recognized by the market, especially the second generation of Changan CS55 PLUS, monthly sales have increased rapidly in a short period of time, breaking through 20,000 vehicles. In addition, Changan Auchan X5 also won the TOP15 model in the SUV sales ranking. It can be said that in the past 2021, the performance of Changan Automobile's Chinese brands has reached the best in history.
At the same time, Changan Automobile has set an annual total production and sales target of 2.45 million units for 2022, of which Chinese brands will collectively contribute 1.857 million units, accounting for 75.79%. In 2022, Changan Automobile's market share target is 11%. Based on the data that Changan Automobile's Chinese brand passenger car sales exceeded 1.2 million units in 2021, the sales gap is as high as 657,000 units in order to achieve the strategic target in 2022. For Changan Automobile, this is a difficult task and an ambitious goal.
In 2022, Changan Automobile China brand will launch 19 new products, including 9 new products, 10 remodeled models, and these include 8 new energy products. From this point alone, we can see that in 2022, Changan Automobile will start to exert its strength in the new energy track. To tell the truth, in the past few years, the development or momentum of Changan New Energy is smaller than its traditional fuel power.
According to the current planning of Changan Automobile's Chinese brands, Changan Auchan Z6 iDD (Plug-in Hybrid) will be listed this year, and the pure electric mini car LUMIN will also be unveiled in the first half of the year. Changan Automobile's pure electric sedan, code-named C385 under its latest EPA1 platform, will also be launched in the second half of the year. At the same time, the first model of the brand Avita, Avita 11, jointly created by Changan, Ningde Times and Huawei, will also meet with you this year.
In addition, Changan Automobile will officially launch the latest digital pure electric brand [Deep Blue] in 2022. The C385 model officially released before may be the first model under the Changan Deep Blue brand. According to the current planning of Changan Automobile, by 2025, the sales volume of Changan new energy products will reach 700,000 vehicles, which means that Changan will catch up with the vanguard in 4 years and catch up. It can be said that the strategic goal of Changan Automobile is very ambitious, and the process will be arduous.
However, thanks to the benign development of various Chinese brands of Changan Automobile in recent years, its research and development strength has also made a qualitative leap. At the same time, on the basis of the introduction of two heavyweight partners of the high-end electric brand Avita, Ningde Times and Huawei, Avita will become the killer of Changan Automobile to occupy the high-end electric vehicle market, and the price may be more suitable for consumers, the new brand Deep Blue, and the upcoming mini-electric vehicle LUMIN. From this press conference, Changan officially announced the platform for the future new energy product sequence, of which the C385 just mentioned belongs to the EPA1 platform, while LUMIN belongs to the EPA0 platform, and Avita's model Avita 11 will belong to the CHN platform.
Write at the end:
As Zhu Huarong, chairman of Changan Automobile Group, mentioned, the Current Chinese auto market is in the most competitive stage, and the phenomenon of survival of the fittest will be even more prevalent. Once upon a time, new energy vehicles were on fire, and the new car-making brands at that time sprung up like mushrooms, but a few years of time proved that automobile manufacturing was both technology-intensive and labor-intensive, and such characteristics made the road of car-making not too easy to go, and the countless new brands that appeared at that time were destined to be short-lived. Zhu Huarong judged that such survival of the fittest will be further intensified in the next few years, and eventually there will not be too many brands left. Among them, Chang'an has a history of 160 years, and in recent years, it has performed more and more outstanding characteristics, and it will definitely go more and more steadily on this road, and it will become better and better. However, on the track of new energy vehicles, does Changan Automobile have very sufficient preparations, and can the large number of products that Changan will launch in new energy be recognized by the market? Believe that time will tell. (Wenche Vision Technology Li Liang)