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With the advent of new cars and intraday drops, Huawei cannot support the "market value dream" of Xiaokang shares?

With the advent of new cars and intraday drops, Huawei cannot support the "market value dream" of Xiaokang shares?

Author: Severn, Editor: Little City Sister

Following yesterday's decline of 7.82% in Xiaokang shares, after the opening of the market today (December 24), the stock price of Xiaokang shares has been surging all the way, as of the morning close, it has repeatedly touched the drop stop, and the market value has reached about 86 billion.

Xiaokang shares have entered the "eventful autumn".

With the advent of new cars and intraday drops, Huawei cannot support the "market value dream" of Xiaokang shares?

Due to the in-depth cooperation with Huawei, Xiaokang has become the "most beautiful boy" in the electric vehicle industry in the A-share market, and even has counted how many ups and downs the company has experienced this year.

In November last year, the company's stock price was still stuck near 9 yuan, the market value was only in the early 10 billion, this year, this is already a market value of more than 100 billion, the stock price of more than 80 yuan / share of the electric vehicle giant.

Compared with Tesla, Xiaopeng and other head car companies that have achieved a variety of mass production electric vehicles and have more than 10,000 car ownership, what strength does Xiaokang have in the field of high-end electric vehicles?

On December 23, the AITO Q&I M5 jointly created by Huawei and Xilis was officially released, and the production of this car came from Jinkang Cyris, a subsidiary of Xiaokang Co., Ltd., positioned as a medium-sized luxury electric extender SUV, with a minimum pre-sale price of 250,000 yuan after subsidies.

In the AITO brand and the M5 model, everywhere is the DNA derived from Huawei, whether it is the appearance or internal system, Xiaokang is equivalent to OEM.

What really makes Xiaokang shares break through is the Xilis SF5 that cooperates with Huawei.

According to the data, the SF5, which represents Xiaokang shares to break through the field of high-end electric vehicles, has a cumulative sales volume of only 941 vehicles last year and the first three months of this year. From April to September, sales of the SF5 were 129, 204, 1,097, 507, 715 and 1,117, respectively.

At the beginning of the listing, the car claimed to have received more than 6,000 orders in one week of listing, and more than 10,000 orders a month nationwide. Obviously, the first car with Huawei's sales channel did not create a miracle.

The SF5 is not only a specific model but also a high-end electric vehicle platform for Xiaokang shares. In March 2018, SF MOTORS, an American company invested by Xiaokang Co., Ltd., released its two high-end intelligent electric vehicle platforms for the first time- SF5 and SF7.

Both SF5 and SF7 are equipped with the research and development results of electric drive technology and intelligent driving technology with intellectual property rights, pinning on the hope of Xiaokang shares to transform into high-end electric vehicles. At the time, the SF7 was still a concept car, but the SF5 was almost an engineering prototype and was close to mass production.

In April 2019, SF5 was renamed "Celis SF5" and was the first in China to release pre-orders, and at the same time released a pure electric version and a pure electric-based range extended range SUV model, and is expected to be mass-produced and delivered in the third quarter of that year.

But in terms of the configuration of the two cars, the two specifications of the Cyris SF5 models are not inferior to the ideal ONE:

In addition to the low-end version of the Cyrus SF5 using the rear-drive design, the other two models use four-wheel drive design, rear-drive and four-wheel drive 100 km/h acceleration of 6.8 seconds and 4.8 seconds respectively, the ideal ONE (four-wheel drive) 100 km/h acceleration of 6.5 seconds, four-wheel drive version of the SF5 is better;

In terms of engines for power generation, the ideal ONE is equipped with a 1.2T three-cylinder engine, the three-cylinder design is inherently jittery, while the Cyrus SF5 is equipped with a 1.5T four-cylinder engine, which is not only larger in displacement but also mature and stable in performance. The top speeds of the SF5 are 190 and 230 km/h, respectively, higher than the ideal ONE's 172 km/h;

In terms of motor configuration, the ideal ONE front and rear motors have a total power of 240 kW and a total torque of 530 N m. The rear-drive and four-wheel drive Celis SF5, with an electric power of 255 kW and 510 kW and a torque of 520 N m and 1040 N m respectively, the four-wheel drive version clearly outperforms the ideal ONE.

In terms of price, the price ratio of the transformation of the rear-drive and four-wheel drive three-car vehicles for the neutral SUV is 249,000 yuan, 279,000 yuan and 339,000 yuan, the ideal ONE is priced at 328,000 yuan, and the Cyrus SF5 is more cost-effective.

Although the performance and cost performance are relatively dominant, compared with the brand volume of the new forces of head car manufacturing, the brand of Celis is almost unheard of. Moreover, The parent company of Xilis, Xiaokang Shares, has always been known for its low-end commercial trucks, which has almost nothing to do with high-end electric vehicles.

After all, as a means of transportation, the consumption of automotive products is not only the configuration, but also the brand power.

The SF5 and series models of Thecelix SF5 and series are a bet on the future of the company by Xiaokang Shares, which is not weaker than its peers in terms of technical reserves, but due to obvious shortcomings in brand operation, it has not brought the expected effect to the company after listing.

In the current window period, investors have no shortage of crazy speculative emotions, prompting the stock price of Xiaokang shares to rise and fall, but it is necessary to pay attention to it from time to time: how will the scheduled amount of Sf5 of Celis evolve at the moment? Investors can better estimate the market value contributed by the Celis SF5 to the well-off shares.

But there is no doubt that what really determines the brand status of the head electric vehicle of Xiaokang Shares is that after the window of "specific cooperation" with Huawei, the sales of the Selix SF5, Q&I M5 and series cars can gain a firm foothold in the mainstream market.

disclaimer

This article involves the content of listed companies, which is the author's personal analysis and judgment based on the information publicly disclosed by listed companies in accordance with their statutory obligations (including but not limited to temporary announcements, periodic reports and official interactive platforms, etc.); the information or opinions in this article do not constitute any investment or other business advice, and Market Value Watch does not assume any responsibility for any action arising from the adoption of this article.

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