Text/JING Audit/Zi Yang Correction/Zhi Qiu
According to Fu Bingfeng, executive vice president of the Association of Automobile Manufacturers, the total delivery of new energy vehicles in China will reach 3.4 million in 2021, an increase of more than 160% year-on-year. The rapid expansion of the market has attracted many new players. Internet giants such as Xiaomi, Baidu, and 360 have successively entered the new energy vehicle track in this context.
Among the many new forces, Huawei is undoubtedly the one that users pay the most attention to.
In the past year, Huawei has participated in the development and manufacture of three cars, namely the Selice SF5, the Polar Fox Alpha S, and the Q&I M5.
Among them, the M5 achievement of the infidelity is the most outstanding. In less than a week, orders exceeded 7,000 units, more than the six-month sales volume of the Sf5.
The reason why the gap between the sales of the two cars is so obvious, in the author's opinion, is mainly due to the different degrees of participation of Huawei.
Huawei is only responsible for the intelligent cockpit system of the Selice SF5 and is not involved in the design of the car. Compared with the real Huawei car, the M5 is only one car logo.
In addition to the Huawei Hongmeng intelligent cockpit system, the M5 is also equipped with a new HUAWEI DriveONE pure electric drive range extender platform, and even the audio equipment is HUAWEI SOUND.
Although the body does not have the Huawei logo, but the interior is plastered with Huawei LOGO, this car can be seen as a collection of Huawei's strongest industrial design, engineering design and system software design.
The sales of the M5 will also affect the future development trend of Huawei's automotive business.
It is worth mentioning that along with the good news that Huawei cars have sold 70 million vehicles, there is also bad news. After the release of the Q&A M5, Huawei Cars ushered in the first wave of bad reviews, and it was the owner of the Celis SF5 who gave the bad reviews.
It is reported that many Celis SF5 car owners said that they were cut leeks by Huawei, and what is more, they pulled up a group of 100 car owners to collectively defend their rights.
The reason why the owners of the SF5 have such a big opinion on Huawei is because after the listing of the M5, the Sf5 began to be removed from stores across the country, and the car was suspected of being discontinued.
Those who bought the Celis SF5 because they trusted Huawei have now directly become the last batch of users, and after-sales and maintenance cannot be guaranteed. In this context, it is reasonable for the owner to be emotional and give a bad review.
However, although the first batch of bad reviews of Huawei cars is difficult to hear, the reasons for the bad reviews are very real. For Huawei, it is a valuable "guiding opinion".
In the future, if Huawei's automotive business wants to become bigger and stronger, it must solve this problem. The good news is that Huawei has found a way to solve the problem.
As we all know, Huawei's positioning in the automotive market is a supply chain enterprise, which only sells parts and technology, and does not produce complete vehicles. This has led to some models cooperated by Huawei, because of the low degree of involvement, the product quality has not reached consumer expectations, and finally there has been a double collapse in sales and word of mouth, and the Celis SF5 is a typical example.
The solution given by Huawei is to create a "high Huawei content" cooperation model, such as the M5. Huawei technology blessing can ensure product quality, although the profit obtained by cooperative manufacturers is relatively low, but correspondingly, there are fewer things to worry about, on the whole, whether it is for Huawei or cooperative enterprises, it is a win-win result.
Of course, how the M5 will finally perform still need to wait for time to test, will you choose huawei shared models?