As many people as there are people who support Huawei, there are as many people as black Huawei, and Huawei has become a "black and red" combination.
Although Huawei announced that it will not build cars, it does not want to miss the outlet of electric vehicles, and organized a team to develop the "brain" of electric vehicles - intelligent operating systems (including: Huawei HiCar system and Hongmeng OS system).
Huawei's entry point is very precise, if the system optimization is in place, there is a possibility of monopolizing the operating system of domestic cars, which is at least a market of 100 billion.
With its own strong brand premium, Huawei has indeed attracted a number of domestic car cooperation, and Xiaokang shares are a representative.
Speaking of Xiaokang shares, we may rarely hear of the cars produced by this company, and the most impressive car is probably Dongfeng Xiaokang, which is produced in cooperation with Dongfeng Motor, right? Because the advertisement is endorsed by Wang Baoqiang, many people have been brainwashed.
On April 19, 2021, the Xilix Huawei Smart SF5, which huawei cooperated with Xiaokang, was officially unveiled at the Shanghai International Auto Show, with a two-wheel drive version priced at 216,800 yuan and a four-wheel drive version priced at 246,800 yuan.
On April 21 of the same year, the new car was pre-sold online, and the car could be ordered through the Cyris channel or the Huawei channel.
Probably out of trust in Huawei, the Cyrus SF5 was ordered more than 6,000 units in a month. This is not a good result for other consumer goods, but for electric vehicles, such an achievement is amazing.
Xiaokang shares also hitched a ride on the Huawei Express, and the stock price rose 10 times, and the market value exceeded 110 billion yuan.
I thought that with the blessing of Huawei, Cyrus SF5 could compete with the new car-making forces for the sales rankings, but sales almost stopped.
According to industry data, the total sales from January to November 2021 were 7,080 units. This means that the car sold a total of about 1,080 units in the 6 months after May, with an average of 180 units sold per month. There is a huge gap between this data and the current sales of tens of thousands of new domestic car-making forces.
Of course, there is no shame in the backward sales, after all, the Cyrus SF5 started late, and the research and development investment is not as good as the new forces of car building, as long as the back can be slowly chased.
What the owners of the Cyris SF5 did not expect was that the model they bought might be the last generation.
What's going on here?
According to Tencent Auto, recently, the store signs of Xilix have been changed to AITO. The Xilis SF5 has been suspended, and some of the show cars are also being sold at a discount.
Those who don't know the car brand may ask: "What is aito?" How come I've never heard of it? ”
It is right not to understand, because AITO is a brand built by Xiaokang shares and Huawei, and even some media have called it Huawei's "pro-son".
On December 23, 2021, Huawei held a winter flagship product conference, mainly introducing two products, the first is the Huawei P50 Pocket folding mobile phone, and the second is the first model launched by the AITO brand, the Q&A M5.
Huawei Yu Chengdong spent a full 60 minutes at the press conference to introduce the car, and said that it is a domestic car that can compete with the Million Luxury Car. Among them, it is equipped with harmonyOS smart cockpit and Huawei's in-vehicle application ecology, zero hundred acceleration is 4 seconds, and the cruising range can reach 1100 kilometers.
From the perspective of participation, this is a car with the deepest participation in Huawei, so it is rated as Huawei's "pro-son" by the car circle, and it is almost the same as putting a Huawei logo on the car.
However, the car critic's evaluation of the M5 is not worth buying, the reason is very simple, the price between 25-32 million is too selective, the cost performance is not high. And this car is a range-extended electric vehicle, simply saying that the mileage is meaningless.
Let's turn our focus back to the Cyrus SF5, because there are still many car owners who have paid a deposit, and before they get the car, the brand has given way to the AITO of the same company, which is also too ridiculous, right? Is it cutting consumers like leeks?
We can't define the leeks, what we know is that Xiaokang shares have focused on the M5 car. The reason why the sign is replaced is because it is the most economical way to do it, and if you open an additional store, the investment is too large.
According to media reports, Xiaokang shares did not stop production of Xilix SF5, but only suspended, because the company's production line is limited, and it is necessary to temporarily tilt resources to the M5 side of the boundary.
However, netizens do not care about the company's strategy, many people have pointed the spearhead at Huawei, pointing out that Huawei's strategy is cutting leeks and treating the owner as a guinea pig.
Although this evaluation is a bit sharp, it seems that Huawei cannot refute it. Through Huawei's series of operations, it can be seen that Huawei and Xiaokang are the catch-ups in the new energy automobile industry, and they do not have much time to develop a perfect model, but need to surpass competitors through small steps and fast running, rapid iteration.
For Huawei, no matter which brand it is, as long as it can surpass the new forces of car manufacturing, it is a success. If you can surpass Tesla, it will be a huge success.
There is no doubt that Huawei's strategy is not a problem, which is the strategy of the vast majority of Internet companies, but for car owners, it is somewhat unfair.
If we don't have much spare money, we can wait and see for a while. It is not too late to support Huawei after a certain brand of huawei runs out!
Use media thinking to cover the whole network, so that product sales come to visit!
In the future, all commercial competition will focus on media communication. A company or a boss, if there is a shortage of media thinking, is doomed to lose early.
Remember: without communication, there is no recognition; without awareness, there is no reputation; without reputation, how to be popular!