The shutdown of the Celis SF5 is becoming more and more intense, which is a disaster for Huawei and partners, and it is also not good news for the Huawei-led AITO Q&A M5, and the next few days of Huawei cars are likely to be more difficult.
The launch of aito M5 represents Huawei's deep involvement in the automotive business, Huawei dominates the design, marketing and sales of the M5, injecting a lot of Huawei technology, while partner Celis is only responsible for manufacturing.
The impact on Huawei is probably more negative, Huawei into the automotive industry vigorously, consumers actively support, which has become the reason why Huawei cars have attracted much attention from all parties, but with the launch of the M5, the owners of the Celis SF5 are facing car depreciation, after-sales service and other issues, Huawei cars began to question, and then consumers may stay away from the choice of cars branded with Huawei.
Compared with Celis, AITO Q&A is a brand new brand, and Cerris has at least developed for several years, and Xiaokang has also established a certain retail channel foundation and after-sales service foundation in various places, but the Celis SF5 sales in cooperation with Huawei for more than half a year may face the fate of discontinuation, so that consumers will only have more doubts about the purchase of AITO Q&A, and the development of Q&I M5 will face more problems.
Consumers' enthusiasm for Huawei cars is an important reason why many auto companies want to cooperate with Huawei, but the first batch of consumers who buy Huawei cars encounter such a situation, and then consumers' attention to Huawei cars is bound to decline, so that many auto companies will have more consideration when cooperating with Huawei.
In fact, just two months after Huawei announced a strategic cooperation with Xiaokang and BAIC BJEV, when the chairman of SAIC Motor was asked whether he would cooperate with Huawei, the chairman of SAIC Motor said that he would not fully adopt Huawei's entire plan, worried that doing so might lead to the soul being mastered by Huawei and SAIC would become a shell, and he hoped to work with technology companies and adhere to dominance.
Later, Changan and Huawei reached a strategic cooperative relationship, but among the three enterprises of Changan, BAIC BJEV and Xiaokang, only Xiaokang is an automobile company that has completely laid down its body and cooperated with Huawei in depth, while Changan and BAIC BJEV both insist on their own leadership.
Nowadays, the well-off who fully cooperate with Huawei's car manufacturing have obtained such results, then Changan and BAIC BJEV will inevitably demand their dominant position in cooperation more strongly, and other auto companies that originally intended to cooperate with Huawei may have less mind about cooperating with Huawei to build cars.
In this way, Huawei is afraid to readjust its own automobile development strategy and enhance the confidence of consumers and partners to support Huawei vehicles, otherwise it will continue to consume the appeal of the Huawei brand, and the support of all parties for Huawei cars will only weaken further, and Huawei will face greater difficulties in developing its own automobile business.
Huawei has been developing its auto business for almost a year, and this more than a year was supposed to be a golden time for it, but it doesn't seem to be able to make good use of this golden time, resulting in car sales not being able to quickly form a scale, and now the strategic direction adjustment has caused a huge impact on it and its partners, which is probably not expected by it.