In the past for a long time, the price range of 300,000 or so is an area that is difficult for domestic brands to touch, for a variety of reasons, but in short, it can be roughly classified into two major aspects, one is the lack of brand appeal, at the same price, why consumers do not choose Volkswagen, Toyota and other models that have been well-known; the other is the lack of technical strength, the domestic automobile industry started late, the technical constraints are serious, and the development is difficult.
But this situation has been very much improved in recent years, the vigorous development of the new energy field, so that many new domestic forces tasted the sweetness of the times, there is no internal combustion engine era so many restrictions so that they can be more free to engage in research and development, do the market, "Wei Xiaoli" is a typical example. Gradually, traditional car companies have also been reborn in the last period of this internal combustion engine, high-quality products continue to innovate, and the brand image continues to improve, such as the Great Wall and BYD have become car companies with technical strength as the mainstay. But today, we do not talk about the Great Wall, BYD, but to talk about a pure fuel vehicle, its price has come to the price range of 300,000, in my opinion, it not only does not lose the same level of Tuang, Lanjing, Crown Land Release and other models, and even has a lot of advantages in many places, it is Lynk & Co 09!
The positioning of the brand image does have the strength to share a piece of the pie
As mentioned above, the problem of insufficient appeal to the brand image in the past, we look at the two points of view of corporate image and product planning, once the image of a company is characterized in the minds of consumers, then the price required to change to a higher level is huge, and the probability is still unable to successfully change. Therefore, from the history of automobile development, we can see that car companies generally do not choose this kind of thankless method to upgrade the image, more solution is to re-create a new brand, in the initial publicity and product tone on the first control, in order to follow-up sales and product creation on the target, Lynk & Co is such a brand.
Lynk & Co has Geely and Volvo as product endorsements, whether it is capital or technology there is no obvious shortcoming, the design team from Sweden also gave the soul of the trend to the shape design of Lynk & Co, so that Lynk & Co has a more in line with the current post-80s, post-90s car buyer aesthetic standards in its pricing range. Regarding the word "aesthetics", I do this simple metaphor for everyone to understand, although about beauty and ugliness is a matter of opinion, you can not ask a person, from the bottom of the heart to feel a beautiful object it originally thought was ugly, but people have a median line in their minds about anything, and the appearance of Lynk & Co, stuck on this median line, so that consumers even if they do not think that Lynk & Co models are good-looking, but still will not think that it is very "earthy", very "Low", for product design, That's it. In contrast, some domestic models in the past and even now, even if the price has reached the price range of more than 100,000 and 200,000, it will still make people feel that there is a "soil" temperament.
In addition, we can see from the comparison of the models launched by Lynk & Co with the prices of volkswagen and Toyota, which are joint ventures of the same level, that Lynk & Co does not want to take the road of cheap and attract consumers with low prices. Like what SUV category Lynk & Co 01 price from 174,800 yuan; Toyota RAV4 Rongfang price from 175,800 yuan; Volkswagen Tanyue from 186,900 yuan, the car field Lynk & Co 03 price from 136,800 yuan; Toyota Corolla price from 109,800 yuan; Volkswagen Sagittarius price of 135,900 yuan and so on, Lynk & Co is taking the boutique route, relying on product strength and these international big brands of frontal hard steel, which also to a great extent to maintain the brand image of Lynk & Co, together with the appearance design in the hearts of consumers to lay a solid foundation, which paves a more reliable development path for the latecomer Lynk & Co 09.
The product has excellent hard strength and is cost-effective
Back to the specific model of Lynk & Co 09, the price range of 265,900-320,900 yuan is almost the current ceiling status of Lynk & Co, and it also has the strength of the same level of ceiling in terms of product strength. In order to avoid the suspicion that everyone thinks that this is the recharge draft, I will not do a specific comparison of the same level, and we can also find other models in the field of medium and large SUVs on the Internet.
First of all, it is worth mentioning the powertrain, even now the 48V light mix system is still in use by many high-priced luxury brands, it can significantly optimize the performance of start and stop, reduce low-speed setbacks and reduce fuel consumption, Lynk & Co 09 all series have been equipped, the same series of standard 2.0T high-power engine matching 8AT gearbox, 254 horsepower 250N ·m data is almost not lost to any competitors of the same level, the focus is that this is the standard of the whole series, It means that it has been equipped since the 265,900 models, and there is no difference between high and low power.
In addition, there is a point that can also be highlighted, I at AT, DCT and CVT three of the most commonly used transmission types on the market actually do not have too rigid subjective preferences, I think the corresponding gearbox used in the corresponding type of model is very good, such as economical and practical cars, the use of CVT is very appropriate, but the cheap AT and DCT may not perform as well as CVT; and tend to drive experience and fuel economy of the slightly more expensive models with DCT performance is more outstanding, This is also my favorite type of transmission in cars or coupes at a price of more than 200,000; finally, in the pursuit of smooth, stable luxury cars, SUVs with certain off-road needs or off-road vehicles, AT transmissions are the best choice. So then again, in the Lynk & Co 09 level positioning model, this 8AT gearbox is almost the optimal answer.
Then there are some hardware configurations, Lynk & Co 09 is equipped with a very rare front double wishbone independent suspension of the same level, rear multi-link independent suspension, we know that the double wishbone suspension greatly reduces the suspension interference with the body dynamics when driving on the road, the special structure has a larger tuning space than the McPherson independent suspension, in order to achieve better handling performance, but the cost is higher, and the requirements for engineers are also higher, so more are installed in high-end models or luxury cars, such as Volvo, Jaguar, Alpha Romeo. In addition, the standard 275/45 R20 tires in the series are also rare in the same price range, which is a significant help for the vehicle's high-speed driving stability and braking performance.
Finally, let's talk about some of its interior configurations. As mentioned above, the configuration of Lynk & Co 09 has a very high cost performance ratio combined with its price, which is mainly reflected in the intelligent configuration of science and technology in the car. It comes standard with lane departure warning, lane keeping, traffic sign recognition, active braking/active safety, and is only not equipped with parallel assist and fatigue driving tips on the cai version, but it is also immediately equipped in the second configuration. Most models are still struggling to provide reversing images according to the configuration, Lynk & Co 09 has been equipped with a 360-degree panoramic image and a side blind spot image as standard, which is very practical for a medium and large SUV with a length of more than 5 meters, in addition, the leather seats equipped with the whole series are only known to those who have felt it, and the transparent chassis system is also a practical configuration for SUVs that sometimes have mild off-road needs.
Of course, some people may have to ask, since the cai version of the model has everything, then what is the competitiveness of high-end or even top-rated models? Lynk & Co 09 will not be so stupid, it is more to provide luxury comfort and technical configurations on high-end models, such as steering wheel heating memory, HUD head-up display, active noise reduction, front seat ventilation heating massage, seat memory, and air suspension options in the highest two configurations, so it can also meet your needs in luxury configurations. But in general, the Lynk & Co 09 version of the model and the halo seven-seater version with a guide price of 285,900 can already meet 90% of consumers' demand for configuration, which is cost-effective.
epilogue
In my opinion, Lynk & Co 09 is a very good product strength, and the brand image is enough to support the needs of consumers at this price, choose it you do not need too much "national feelings" blessing, because it is enough to rely on its strength to PK off competitors, while impressing you.
If in the era of electric vehicles, the new forces to build cars rely on "curve overtaking" to achieve the current relative leadership, then such as Lynk & Co these domestic brands are really relying on the hard power of the real hard power under the blockade of foreign car companies, a blood road.