Changan Ford's new generation of Mondeo has recently opened pre-sale, compared to its appearance, space, power, the price of this car is the most surprising part. The pre-sale of new cars starts at 159,800 yuan, which is 20,000 yuan lower than the previous generation model.
However, the use of low-price gimmicks to attract consumers with new cars is a common means used by car companies. When you have learned about the "cai version" models of these new cars, you find that their configuration is "shabby", which will affect the convenience and comfort of daily use of cars, and it is not worth buying at all.
The new generation of Mondeo's "cai version" model, that is, the EcoBoost 245 fashion model (hereinafter referred to as the 245 fashion model), belongs to the above situation, or comes with sincerity, let's take a look.
1
How much "castration" has been "castrated" in the "beggar version"
As we all know, when manufacturers release new cars, most of the time of the whole conference is talking about product highlights. But in fact, these highlights are often only in the middle and high-end models, and have no connection with low-end models, which greatly reduces the purchase degree of low-end models. Therefore, let's first look at the 245 fashion model to achieve a few percent of the "power" of high-end models, in order to judge whether this "cai version" is sincere.
The core highlights of the new generation of Mondeo are as follows: "Potential Energy Aesthetics" new design language, nearly 5 meters of ultra-long body, the standard 2.0T+8AT of the whole series, and 1.1 meters of ultra-wide area hd giant screen + new electrical and electronic architecture. Let's look at it one by one, the design language and body size, low, medium and high models are consistent. However, in terms of appearance configuration, compared with medium and high-end models, the 245 fashion model mainly lacks parametric scale grilles, through-LED daytime running lights, and is equipped with 17-inch wheels, which makes the appearance value decline.
In the power part, the 245 fashion model has hardly shrunk, and it is equipped with an EcoBoost 2.0T engine, and the power and torque are consistent with the high-end models. It's just that the 8-speed automatic transmission has less manual shifting function than the ST-Line version.
In the smart part, the 245 fashion type is the only one in the whole series that is not equipped with a 1.1-meter ultra-wide area HD giant screen, and instead of an 8-inch LCD instrument and a 13.2-inch touch screen, it is a "dual screen". Although the look and feel is not so shocking, some of the popular functions nowadays, such as online navigation, audio and video entertainment, voice recognition, etc., can be realized. In addition, the 245 fashion model also has the ability to upgrade the vehicle OTA.
The lack of intelligent driving assistance is more serious, the 245 fashion type is only equipped with PIB post-collision active braking system, other such as adaptive cruise, lane departure warning, lane keeping assist, active braking, etc. are not available on it.
In general, most of the core highlights of the new generation of Mondeo have been retained in the 245 fashion model, mainly the "castrated" huge screen and intelligent driving assistance part, and the "power" of the high-end model is definitely there, and this "cai version" is still relatively sincere.
2
The most sincere joint venture B-class car
Next, we compare the 245 fashion type with the same level of popularity, and its sincerity can be judged from its performance. Through the comparison of configuration differences, it is not difficult to find that the 245 fashion model is not only the lowest price, but also the most abundant configuration among the four models. First of all, a 2.0T engine alone makes the power performance of the 245 fashionable model crush the other three models. What is even more commendable is that the 245 fashion model is also the only model with a 2.0T + 8AT power combination in the 150,000 yuan joint venture B-class car. Perhaps the only groove point is that the domestic oil price has entered the 9 yuan era, and the 245 fashion type will have more oil money in the later stage.
Secondly, the 245 fashion model also reflects the strength of the technology in the intelligent configuration, not only reflected in the larger size of the central control screen, but also the only model equipped with an intelligent interconnection system among the four cars, which brings great convenience to travel, and has the ability of the whole vehicle to OTA, sustainable upgrading and evolution, and commonly used and new.
Looking at the joint venture B-segment car market, the model with extremely similar attributes to the 245 fashion model is the Maribal XL. The current price of the 2.0T "cai version" model is less than 160,000 yuan, and the configuration is also quite rich, or the most direct competitor of the 245 fashion model. However, the 245 model has the advantages of model updates, more trendy design, and better space performance compared to the car, and is not too afraid of threats from the Maribao XL.
At this point, everyone should have the answer in their minds, the new generation of Mondeo's "cai version" model, is really not to attract customers with low-price gimmicks. First of all, it retains most of the highlights of the new generation of Mondeo; secondly, compared with the "cai version" of the hot-selling model of the same class, its configuration is the most abundant, which can fully meet the daily needs of most people. Therefore, the new generation of Mondeo's "cai version" model, the 245 fashion model, is a very sincere model. In addition, from the new generation of Mondeo, we also see the epitome of Ford's "more Ford, more China", giving full play to Ford's global technology, products, talent system and other strengths, to create products that include price, intelligence, space, and appearance.