Luxury cars are particularly attractive to Chinese car owners, mercedes-Benz BMW and Audi quickly entered the ranks of first-line luxury cars, not only because these three brands are highly equipped and powerful, but also because they have an innate luxury car aura.
I don't know since when, BBA and other luxury car brands are becoming more and more arrogant, overseas versions of the model configuration is very high, once into the domestic immediately appear to reduce the phenomenon. Some luxury cars are very excessive, and luxury cars that cost hundreds of thousands of dollars do not even have the basic configuration.
Ms. Liu, a Guangdong car owner, purchased an Infiniti Q50L, with a bare car price of 210,000 and a landing price of 240,000. Ms. Liu chose this car mainly because the 2.0T engine on this car is very powerful, Infiniti is a Japanese second-tier luxury car brand, and the quality is definitely better than that of the B-class car.
After Ms. Liu picked up the car, she found that the configuration of the car was far lower than expected. Infiniti is a second-tier luxury car brand, this car does not even have the most basic front car radar, every time ms. Liu is afraid of hitting the front of the obstacle in front of the car.
Ms. Liu wanted to install a front radar, and the sales told him that the installation cost was 3,000 yuan. Ms. Liu spent a total of more than 200,000 yuan to buy a car, did not expect that the car did not even have a basic reversing radar, but also needed the owner to spend money to install, Ms. Liu felt that her car bought a special loss, did not expect that the beggar version of the model was so shabby.
Ms. Liu posted her own experience on the Internet, complaining that the reduction of second-tier luxury cars was becoming more and more exaggerated. Another netizen, Mr. Li, said he bought a 2017 Cadillac ATSL 28T technology version of the model, priced at more than 200,000 yuan. The car's configuration is also particularly low, with no parking assistance system, no reversing radar, and no reversing imagery.
Now reversing radar and reversing images have become the standard configuration of domestic cars, and some second-line luxury cars do not even have such a basic configuration, and car owners also need to spend money to install. Although some entry-level luxury cars have their own reversing image function, the picture quality of reversing images is particularly poor.
Why should domestic luxury cars be reduced?
First, save costs.
The potential of China's auto market is unlimited, and some car companies are squeezing more money on Chinese consumers, and the phenomenon of allocation reduction is becoming more and more serious. Reducing the allocation or reducing the configuration can reduce the cost of a part of the car, and the profit of the bicycle will be higher.
Second, differentiate.
I don't know if you have noticed that some car companies will launch two different powers for engines with the same displacement. The high-power version of the engine is exclusively available for foreign countries, and the low-power version of the engine is exclusively available for domestic use. Although the domestic engine is also equipped with a 2.0T engine, there is a significant gap in the power parameters and efficiency of the engine.
Third, for Chinese preferences.
Many Chinese car owners do not care about the configuration and power of the car when they buy a luxury car, they only care about whether the car's appearance is high or not, and whether the length and space are large. Foreign versions of luxury cars entering The country will be improved according to the needs of Chinese consumers, most luxury cars will be lengthened, and the interior configuration will be reduced accordingly.
Editor's Comments:
Ms. Liu spent 240,000 yuan to buy a beggar's version of Infiniti, did not expect that the car did not even have a reversing radar, so he will make a big fuss in the motor city, it seems that the reduction of luxury cars has become a common phenomenon in the industry.
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