"Come on, Ben! I understand you". On January 25, 2022, at the media meeting of "Car World And Enjoy Life" held by the Investment Center of Mengma Automobile Town in Qiantang District, Hangzhou, Mengma Holding Group issued this call.
On the same day, Mengma Holdings released its pioneering operation model of China Meta-Universe Integrity Automobile City, which will build Mengma Automobile Town into an Aolai Automobile-themed commercial complex integrating digital technology, intelligent integrity system and one-stop service of the whole automotive industry chain, which is composed of two parts: offline physical automobile city and online meta-universe virtual automobile city.
Meta-universe virtual automobile city will use AR, VR, blockchain, human-computer interaction and other digital high-end technologies to build, the future will present a 1:1 ratio high simulation of the auto city in the meta-universe virtual space, providing the general public with an immersive car trading environment that is not closed for 365 days and can be visited 24 hours a day. It is reported that the Dream Horse Automobile Town and the meta-universe virtual car city it has created will open trial operation in June this year, when consumers can scan the code or log on to the Dream Horse APP 24 hours anytime, anywhere, as long as they scan the code or log on to the Dream Horse APP, they can choose a vehicle in the Dream Horse Car Town immersively, and then pick up the car in the Dream Horse Car Town, and truly experience the "new purchase method" of the car "Dream Horse Scan Code to"!
Mengma Automobile Town covers a total area of 350 acres, all kinds of 4S stores, new cars, new energy vehicles, second-hand cars, parallel import car exhibition hall operating area of nearly 160,000 square meters, and another 50,000 square meters of automotive culture theme square, by China Rongtong Asset Management Group Co., Ltd. and Zhejiang Mengma Holdings Co., Ltd. unified planning, unified construction, unified investment, unified operation, unified management of Hangzhou Qiantang District Rongtong Base.
Mengma Auto Town has a professional management team, operated by a number of automotive tangible market operation experts from Beijing, Wuhan, Fuzhou and Hangzhou. In the team, the shortest experience in automobile market operation is more than ten years, and he has operated projects such as Beijing Asian Games Village Automobile City, Fuzhou Strait Jingang Automobile Culture Square, Hangzhou Automobile City, Hebei Korea Hyundai International Automobile City, Wuhan Aizhijiafeng Used Car Market, Wuhan Hankou North Automobile City, Guizhou Jingwei International Automobile City and so on. With many years of experience in the operation of the automobile tangible market, combined with the economic and cultural environment of Hangzhou, through thousands of questionnaires of car dealers and a half-year survey of hundreds of automobile cities in Hangzhou and across the country, the Mengma team analyzed that China's automobile tangible market will usher in digital innovation, and the way out is the meta-universe operation mode. Mengma Holding Group immediately invested 10 million yuan in the initial development of Mengma Yuan Universe Auto City, and will continue to invest hundreds of millions of yuan according to the development needs in the later stage.
Cheng Wei, director of operation of Mengma Automobile Town, said: "We really understand car dealers, our team executives have been doing investment operations in the auto city for more than ten or twenty years, and have experienced the rise and fall of China's automotive industry many times, witnessing the transformation of a variety of car dealer distribution models and auto city operation models. We are stationed in the automotive circle all year round, and every project in which the team members participate in the operation is very good and successful in the local area. Now we come to Hangzhou and gather in Mengma Automobile Town, hoping to contribute to the development of the automotive industry in Hangzhou. What I want to say most is, Hangzhou's ben family, come on, Mengma understands you! ”
"We either don't do it, we do it, we have to do it in the future!" Even the future of the future! We intend to use five years of rental income to build the Dream Mayuan Universe Automobile City, help car dealers solve the pain points of drainage difficulties and customer collection difficulties, gradually cancel rents, use sales points and other methods to replace housing rents, reduce pressure for car dealers, become a family with car dealers, become a real community of interests, and gather energy for the accelerated development of Hangzhou's automotive industry. Mr. Miao Zhiqing, chairman of Mengma Holding Group, said.