- Day 360 of 2021 -
Tomorrow's weather in Jiading: Sunny 9°C/0°C
"Today I came to Jiading to pick up the car, and I feel that the decoration here is particularly warm." Mr. Yuan from Minhang, dressed in red, came to the Shanghai delivery center of "Feifan Automobile", and the "sense of ceremony" at the pick-up site made him feel warm.
According to reports, the "Feifan Automobile" Shanghai Delivery Center is located in the core area of Shanghai International Automobile City Pedestrian Street, covering a total area of about 10,000 square meters, equivalent to the size of 23 standard basketball courts. It integrates delivery, leisure, vehicle maintenance, modification and other functions in one. As the first delivery center launched after the independent operation of "Feifan Automobile", it is also the company's largest delivery center in China.
From traditional automobile sales stores to automobile delivery centers, from focusing on single brand cars to focusing on the user population of car buyers, the "change" of new formats is to follow the trend, and it is also an inevitable choice for the transformation and upgrading of the pedestrian street in the core area of Shanghai International Automobile City.
In the view of Zhang Meng, head of the "Feifan Automobile" network development and offline channel construction management department, the traditional 4S store is a single-function building, the main business is still around sales, and the delivery center pays more attention to the user's experience. "In addition to delivery capabilities, delivery centers also have social capabilities." Zhang Meng said, "Users can come here to participate in various activities, and we hope to create an inclusive space between car owners." ”
The main body of the delivery center is divided into three areas: rest area, delivery area and inspection workshop. Located on the outskirts of the delivery center, the user lounge area is also the most lighted area of the entire building, and the light-colored hall design and warm lighting effects together create a light and stylish sense of technology.
The official opening of the Shanghai delivery center of "Feifan Automobile" is an important part of feifan automobile's construction of a "three-dimensional" new retail service system. Currently, the center has a maximum delivery capacity of 100 units in a single day.
With the development of the new energy automobile industry and the new retail service system, more and more new formats have been derived. This year, Shanghai International Automobile City (Group) Co., Ltd. launched the transformation and upgrading plan of the core area pedestrian street, through the revitalization of the stock space, focusing on the absorption of new energy vehicles, intelligent networked vehicles and other research and development, headquarters enterprises, has introduced "Baidu Apollo Park", "Feifan Automobile (R Car) Delivery Center", "Cool Wow Robot" "Lotus Automatic Driving" and other projects settled in the pedestrian street, the current pedestrian street has 18 enterprises settled.
"The format before the core pedestrian street was mainly based on traditional car sales, and with the continuous development of the 'new four modernizations' of automobiles, new formats are also constantly emerging." By introducing new commercial formats such as 'Baidu Apollo Park' and 'Feifan Automobile', we have built them into a new street integrating smart self-driving and new auto retail. Xu Hua, deputy general manager of Shanghai International Automobile City (Group) Co., Ltd., said.
According to reports, the total area of the pedestrian street in the core area of Shanghai International Automobile City is 225057 square meters, which is divided into two blocks, east and west, bounded by the Gupu River, with the western area of 124948 square meters and the eastern area of 100109 square meters. At the beginning of next year, the overall image improvement project of the pedestrian street will also be launched here. In the future, the pedestrian street will benchmark the city's excellent parks, further improve the park's supporting service functions, and attract more new car-making enterprises to gather.
Source | Jiading, Shanghai
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