As we all know, the major car companies to their product models to carry out annual changes, basically are small fights, in fact, is to find a reason to attract the attention of consumers, in order to achieve the purpose of sales increase. Compared with the old models, the annual remodeled models are basically the same in all aspects, and occasionally the refinement of the details is improved, which is also to add some highlights to the annual remodeled models.
As an annual revamped model, the 2022 Tuyue model of SAIC Volkswagen, which was recently listed, has changed relatively largely, although it has not changed in terms of power, it is still equipped with 1.4T and 2.0T engines, matching a 7-speed dry-type dual-clutch transmission, with a length, width and height of 4453* 1841 * 1632mm, and a wheelbase of 2680mm. There is basically no major change in appearance, and it still reveals a strong taste of German cars.
However, the biggest highlight and selling point of the 2022 Volkswagen Tuyue is the configuration upgrade, and the price is not small. In terms of the Volkswagen Tuyue entry-level cai version of the model, the price of the 2021 model is 165,800 yuan, and the price of the 2022 model has dropped to 156,600 yuan, that is to say, after the annual redesign, the starting price of the Volkswagen Tuyue is 9200 yuan less than that of the old model.
The starting price is reduced, but the configuration is not reduced accordingly, but the sincerity of the configuration is increased, the same is the entry-level version of the model, the 2022 Volkswagen Tuyue airbags in the old model only two, after the annual redesign increased to 5. In addition, configurations such as active brakes and 8-inch LCD meters have been added. It is not difficult to see from the 202 Volkswagen Tuyue entry-level cai version models that the sincerity revealed by the car is still not small.
Of course, the same is true for medium and high-end models, in the price of exploration, the configuration is not reduced but increased, which is enough to show that the 2022 Volkswagen Tuyue is still very careful, taking the "price for volume" market strategy, the intention to exert pressure on competitors is also very obvious. The market positioning is the volkswagen Tuyue of the compact SUV, and although the market performance is not as eye-catching as the CR-V sales, its market performance is also quite powerful.
According to the public sales volume, from the market performance of Volkswagen Tuyue, the car has become a VIP model in the monthly sales of more than 10,000 clubs. In 2019, the cumulative sales volume reached 138235 units; the cumulative sales volume in 2020 was 146,820 units; in 2021, despite the impact of the epidemic, the cumulative sales volume of Volkswagen Tuyue exceeded 120,000 units, reaching 125129 units, and the market influence and appeal are still not small.
The cumulative sales volume of Volkswagen Tuyue from January to February 2022 was 13,547 units, and due to the impact of the epidemic and the Spring Festival holiday, such sales are still relatively normal. If nothing else, from March onwards, Volkswagen Tuyue will return to normal levels in terms of sales. As an annual remodeled model, the 2022 Volkswagen Tuyue has shown greater sincerity in terms of price and configuration while maintaining the original product strength, and its intention is self-evident.
As we all know, langyi in the field of cars has been suppressed by Xuanyi, and the Passat has gone from being the "bellwether" of mid-level cars to becoming a follower of its competitors Camry and Accord. The SUV field Tiguan L is not as hot as the CR-V market. Although the sales volume of SAIC Volkswagen's main product models is not low, it is already clearly at a disadvantage compared with some competitors. The purpose of SAIC Volkswagen's more sincere 2022 Tuyue is to seek a breakthrough in sales promotion. You tell me?
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