Luckin Coffee vs Starbucks, who is more fragrant? Luckin Coffee, positioned as a popular coffee drink brand, competes with Starbucks in dislocation, Starbucks is oriented to business elites, and Luckin is oriented to small

Luckin Coffee vs Starbucks, who is more fragrant?

Starbucks is aimed at business elites, Luckin is aimed at petty bourgeois white-collar workers, Starbucks focuses on the experience atmosphere, Luckin focuses on takeaway portability, Starbucks occupies the stock market, and Luckin strives for incremental users.

Luckin Coffee can be regarded as a strange unicorn in China, in just 18 months, from its inception to the listing of the NASDAQ, and then discredited due to financial thunderstorms, and in just 3 years, the turnover exceeded 10 billion, and the number of stores in China exceeded Starbucks.

So you have to understand the methods of Luckin and Starbucks. These are written in great detail in my book "36 Strategies for Business Models", summarizing 36 advanced business models and 108 business cases, including this set of partner models, as well as membership models, blind box models, franchise models, and community models...... And so on, not only for large enterprises, but also for small businesses, for all walks of life, you will definitely be able to find your own way to break the game in it.

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